Healthcare Rap

Dr. Roxie Mooney is in the house to share some provocative thinking about how to keep healthcare consumers in focus while bringing innovations to market. The #1 reason innovators fail is because there’s no market need for their solution, so just because you think a problem is worth solving doesn’t mean it is. Roxie dives deep into co-creation, the need for early adoption, and marketing...

Jared and Zain share some provocative thinking about why it has been so hard historically to create consumer-first healthcare services and experiences. They'll dive deep into the patriarchal origins of traditional medicine, then they'll look at how to create an internal culture of innovation and gain consensus for new ideas. All that, plus the Flava of the Week about the latest flex on the healthc...

Greg Cangialosi is in the house to share some provocative thinking about Olive’s brand new in-house venture studio called Olive Ventures, how they identified the right challenge to solve, and how they landed on a venture studio as the solution. Learn how Greg’s team uses service blueprints in their design process and how to challenge the notion that healthcare is too complex for consumers to under...

Jared and Zain share some provocative thinking about Lean Startup Methodology, another set of tools to put in your new toolset for creating consumer-first products, service lines, and experiences. Learn how to improve the output by simplifying the processes that lead to that output. All that, plus the Flava of the Week about how innovators can collectively accelerate the pace of change, expand the...

Dr. Rhea Mehta and Gina Uppal from Bowhead Health are in the house to share some provocative thinking about how to design digital health tools so that they end up in the hands of those who need them. How do we learn to design around those who may not want to engage? All that, plus the Flava of the Week about how healthcare decision making is often irrational, non-conscious, and emotion-based. Shou...

Dr. Paul Thomas is in the house to share some provocative thinking about how direct primary care is revolutionizing the patient experience. Learn how the DPC movement is making it possible for consumers to have control of their care and for providers to work outside of the system. When there’s more face time, less charting, and lower costs, healthcare is a better experience for patients and provid...

Bryan Cush from Tidal Health Group is back in the house to share some provocative thinking about establishing your brand’s authority in the digital world. We want to help consumers make better healthcare choices, so how do successful brands establish their authority in organic search and other digital channels to influence those choices? Often the reason your digital marketing isn’t performing is...

Not so fast, folks. Before we decree the demise of Google Health, Dr. Steve Ambrose is in the house to share some provocative thinking about how business models impact the delivery of consumer-first care, including what he sees as Google Health’s opportunity to become a game-changer in price transparency. Then Join Steve and Jared on a tour of unique models including Transcarent, Green Imagi...

Jared and Zain share some provocative thinking about Product-Market Fit and describe a couple of tools to put in your new toolset that will help you better understand how to design products, service lines, and experiences with the healthcare consumer at the center. Learn about how to use a value proposition canvas, an important tool for building the Healthcare of Tomorrow. All that, plus the Flava...

Christophe Jauquet , author of Healthusiasm , is in the house to share some provocative thinking about how the health, wellness, and consumer sectors are increasingly overlapping. He’ll share a health design thinking framework that helps us understand why meeting a need isn’t enough to design products and service lines that are successful. We have to consider expectations and life aspirations as w...

It can be hard to maintain a relationship with consumers in between episodes of care. So why not align with brands that have an ongoing relationship, such as their Peloton bike or your neighborhood gym? Jared and Zain share some provocative thinking about how hospitals, health systems, and providers can get in on the connected fitness game to benefit their patient relationships and ultimately be p...

Kelly David is in the house to share some provocative thinking about what happens when brands lose their focus on consumers. Strong brands are an important part of the Healthcare of Tomorrow because they can influencer consumers’ choices and drive business. Learn when happens when brands don’t meet consumers where they are, and how to fix habits that can misdirect your brand equity. All that, plus...

How do you feel comfortable bringing up new tools and ideas if you’re not an expert in them? It’s time to do away with the false notion that we have to wait to become an expert with a new tool before ever trying it out. Jared and Zain share some provocative thinking about how to overcome the typical barriers of human behavior and groupthink that happen whenever innovative ideas come up in large or...

Brian Kalis is in the house to share some provocative thinking based on Accenture’s new Digital Health Technology Vision 2021 report. Healthcare has been digitally transforming, but now it’s happening at speed and at scale. Brian shares five emerging trends that reveal what healthcare organizations will need to address to accelerate and master change in all parts of their organization. All that, p...

It’s season 6, y’all! Join Jared and Zain as they kick off the new season with some provocative thinking about the need for a new toolset in healthcare. Our Job To Be Done is to operationalize consumer-first healthcare, and to make it happen we need more than just white boards and PowerPoints. We need a new community that's ready to roll up their sleeves and dig in. All that, plus the Flava of the...

Todd Hartley , CEO of WireBuzz , is in the house to share some provocative thinking about selling in healthcare. When marketers are struggling, is it really because their prospects have short attention spans, or is it because their business stories just suck? Get ready for some truth bombs about what happens when marketers stop innovating, what it means to create rabbit holes, and how to get rid o...

Get ready for a master class in podcasting. Carol Flagg from HealthcareNOW Radio is in the house to share some provocative thinking in the first of a two-part crossover episode. In part 1, Carol and Jared cover their top ten tips for starting a podcast. If you build a podcast, will they come? What are the three key ingredients of a successful podcast? How do you measure it? Tune in for answers to...

Jared and Zain have shared a lot during Season 5 about how to create the digital experience that consumers want. As they reflect back on this season, they highlight 5 themes that will impact how quickly we can build tomorrow’s healthcare consumer experience together, and how they are setting up the next phase of the journey. All that, plus the Flava of the Week about what the demand for telehealth...

Stefan Behrens , CEO and co-founder of GYANT , is in the house to share some provocative thinking about what’s helping and hurting digital health adoption. The promise of digital health is complicated. Every time you introduce a new tool, people have to change their way of doing things, and that adds to their already flowing plates. In this episode, learn how automation and AI fill gaps in the hea...

Matt Hummel from Paragon is in the house to share some provocative thinking about journey-based marketing and other customer experience trends in healthcare. Customer experience isn’t always necessarily tied to marketing, so how do we build a bridge between them? In this episode, learn where are hospitals and health systems are succeeding at journey-based thinking and where they need improvement....

Chris Pace is in the house to share some provocative thinking about digital marketing leadership in a time when hallway conversations don’t happen anymore. After more than a year of having to take things one day at a time, how do we intentionally create opportunities to transfer knowledge, connect as teams, and solve the problems that we’re hired to solve? All that, plus winning as an AirBnb super...

Shereese Maynard is in the house to share some provocative thinking about community, culture, and communications in health IT. What trends and technologies is Shereese keeping her eye on? From medical education to healthcare NFT’s, progress in health IT comes down to an open mind and a willingness to communicate better. All that, plus the Flava of the Week about how to train the doctors of tomorro...

Richard Mathera , managing director at Irrational Labs is in the house to share how behavioral design can help marketing teams reimagine the healthcare experience -- specifically, how we can design with digital tools like telehealth. People often don’t act in the way they say they will, so it isn’t as easy as asking them what they will do. In this episode, learn how behavioral design helps bridge...

Shawn Nason has had a front-row seat to watching retail health unfold. That’s why he remains hopeful that today’s biggest players can continue the journey they’ve started and build a more consumer-first experience around cost and convenience. We’re not going to do away with hospitals, but let’s make sure we have people in the hospital for the right reason. Jared and Zain have a lot to share along...

Jill McCormick , Director of Design and Innovation at Baystate Health and TechSpring , is in the house to share some provocative thinking about solving what she refers to as digital health’s “passionate problems.” When we use human-centered design and then tie that work to digital transformation, we start solving the problems that really need to be solved to move our businesses – and healthcare –...