Healthcare Rap

Ann Somers Hogg is in the house to share some provocative thinking about affordability and accessibility from the consumer’s point of view. Ann Somers, Senior Research Fellow at the Clayton Christensen Institute, dives deep into the benefits and challenges of disrupting ourselves today in order to better position ourselves for tomorrow.  All that, plus the Flava of the Week about a fals...

Alan Shoebridge doesn’t always agree with Jared about the who, when, and how of innovation … or does he? It turns out that Alan, Chief Communication Officer for Providence Oregon, finds a lot of common ground with those who are calling for urgent transformation, such as:  -Retail brands can be good for consumers’ healthcare choices, but it won’t be easy for them to su...

Logan Bryer from Henry Ford @ Work is in the house to share provocative thinking about career planning for young professionals in the healthcare innovation space. This is the third in a three-part series for early career professionals – those with a few years of experience who are looking at what’s ahead. Logan shares his journey as an early career professional: what excites him about...

Executive recruiter Kelly Gill is back in the house to share some provocative thinking about career planning in the healthcare innovation space. This is the second in a three-part series for early career professionals – those with a few years of experience who are looking at what’s ahead. Kelly shares powerful ways to better understand career choices at the intersection of healthcare,...

Zain and Jared offer their advice for early career professionals in healthcare innovation – those with a few years of experience who are looking at what’s ahead. Learn some of the unconventional insights about advancing careers, including starting small, building your brand, networking outside of your current employer, demonstrating that you’re solution-oriented, and developing y...

Paul Schrimpf, Jeff Gourdji, and Priya Aneja, hosts of Prophet’s brand new Healthcare Transformers podcast, are in the house to share some provocative predictions about pretty much everything: from the “usual suspects” of rising consumer and patient expectations, to ever-advancing technology and intensifying perennial pressure to reduce costs and increase access. They dig deep in...

Dr. Bon Ku is in the house to share some provocative thinking about providing spaces for healthcare teams to exercise their creative muscles. Bon, the co-author of Health Design Thinking , dives deep into whether he thinks the pandemic has led to more human-centered design in healthcare, how to scale innovation, and why he has hope for the future of medicine. All that, plus the Flava of the Week a...

Hospitals aren’t ever going away. But the ways that they operate, engage with consumers, and market themselves could look very different in the next 2-3 years. Zain and Jared share some provocative thinking about what might happen if hospitals don’t ultimately change course in the midst of their unsustainable trajectory. All that, plus the Flava of the Week about the Revolution of Thou...

Chris Bevolo shares some provocative thinking from the year 2030! Chris’ new book, Joe Public 2030, offers five potent predictions reshaping how consumers engage healthcare. In this landmark episode, Chris and Jared speak as if they’re in the year 2030 looking back at how many of those predictions were right, and where consumer health ended up. All that, plus the Flava of the Week abou...

Celebrate our 200th episode with our most provocative thinking yet! Jared and Zain welcome friends Jill McCormick (TechSpring/Baystate Health), Victor Reiss (UNC Health), and Teri Sun (White Rhino) for an exclusive preview of the Consumer-First Health Group’s upcoming Manifesto, a letter to the healthcare industry outlining what needs to change and how to realistically get it done. In betwee...

Strategies, tactics, targets, engagements, war rooms … the standard language of war has a cost in our business and marketing strategy, as well as in our day-to-day culture. We wrap up season 6 with Dan Dunlop for the final episode in our three-part series about how words can transform healthcare. Dan shares some provocative thinking about the language of love vs. the language of war, and the effec...

Sarah Coles is in the house for the second of a three-episode series about how words can transform healthcare. Sarah shares some provocative thinking about how we can look to retailers to understand how they use journey-based content to create relationships. She dives deep into the investments that are needed to create those relationships as we head into this new unknown era of healthcare. All tha...

Ahava Leibtag is back in the house for the first of a three-episode series about how words matter. The more we talk about understanding, engaging, and designing for consumers, the more we should realize that words are powerful. Ahava shares some provocative thinking about how content can be the key to staying relevant in consumers’ lives before they even seek care. All that, plus the Flava o...

Women make the majority of healthcare choices, so it’s important to design and build systems with their needs at the center. Sonia Millsom is in the house to share some provocative thinking about opportunities to reimagine the maternal care experience. We dive deep into designing health services around improved access and how to better understand consumers’ healthcare choices so we can...

Zain and Jared offer their advice to consumer brands that are trying to break into the healthcare industry. They dig deep into what these brands have working in their favor, as well as the challenges that lie ahead for them. (Spoiler alert: it’s all about consumer relationships!) All that, plus the Flava of the Week about why they recently changed the intro of the podcast. How has their focu...

Jared and Zain run through their 5 biggest questions heading into 2022. Join them as they share some provocative thinking about the impact of connected fitness, staffing shortages, care models that bypass the hospital, and more. All that, plus the Flava of the Week about the two paths that are leading us to where healthcare could be, and an introduction to the new Consumer-First Health Society. Ho...

Food. Sleep. Self-care. Protecting against guilt and shame. Health looks different than waiting to enter the sick care system. Scott E. Burgess is in the house to share some provocative thinking about influences on our health and wellness that we often don’t address. We’ll dig deep into why Scott believes so strongly that consumers should be aware of all of their choices in their welln...

Dr. Matt Cybulsky is back in the house to share some provocative thinking about the important intersection of behavioral economics and digital health. We dive deep into the “X factors” of human behavior that impact digital health adoption, such as community, habits, and the fear of failure. All that, plus the Flava of the Week about how the gloves are coming off from Big Retailers. Wit...

Craig Allan Ahrens is in the house to share some provocative thinking about how addressing staffing shortages and burnout can improve the patient experience. We dive deep into how technology is effectively addressing the “people problems” in healthcare, from the constraints of a 40-hour work week, to the flexibility of different shifts, to digitizing onboarding. All that, plus the Flav...

Justin Knott from Intrepy Healthcare Marketing is in the house to share some provocative thinking about how better marketing can lead to a better healthcare experience. We dive deep into the front lines of digital engagement and how to have those conversations with providers who still don’t understand why they need to be addressing consumers at all. All that, plus the Flava of the Week about...

Chris Gervais is in the house to share some provocative thinking about how consumers are feeling based on Kyruus’ Fifth Annual Patient Access Journey Report. Chris dives deep into whether we should be surprised that consumers value digitally enabled access to their healthcare. All that, plus the Flava of the Week about why leaders should be overinvesting in their consumer strategy heading in...

Nate Treloar from Orbita is in the house to share some provocative thinking about conversational AI, including voice and chatbots, and the very latest on how these technologies are providing flexibility and convenience. Nate dives deep into why we should be actively working to reduce friction, as well as the limitations of these technologies while their adoption is still evolving. All that, plus t...

Jason Considine from Experian Health is in the house to share some provocative thinking about how we should be striving to use technology and data-driven insights to connect and simplify healthcare for everyone. Jason shares how healthcare expectations have been redefined, particularly for younger healthcare consumers, then he dives deep into Experian Health’s research study on the gap between car...

Amy Heymans is in the house to share some provocative thinking about how to bring the tools and innovative mindset of the Disruptors to the mainstream. How can we use design thinking principles to break down silos and bridge the gulf between designers and builders? Join Amy as she gives examples from her work with Mad*Pow that harness the rich value of co-creation and deep empathy to build the Hea...

How did Zain read the writing on the wall to know that connected fitness was making a play in healthcare? This week’s show dives into CrossFit’s announcement of their Precision Care service, Best Buy’s acquisition of home health company Current Health, and Walmart partnering with Transcarent to address healthcare needs for the direct employer market. Along the way, Zain and Jared share some provoc...