Healthcare Rap Media
Healthcare Rap
Healthcare Rap is the leading podcast about how consumer health works. Hosts Jared Johnson and Zain Ismail spotlight how healthcare is being designed, marketed, and delivered from the consumer point of view and profile leaders who are championing the move to preventive care. It is one of the longest-lasting podcasts in the industry, passing 500 episodes and 8 years on the air, and ranks in the top 5% of all podcasts globally. Highlights include CEOs, founders and other senior leaders from Oura, Whoop, Noom, Superpower, Novo Nordisk, Best Buy Health, CVS Health, Google, Microsoft, and hundreds...
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Healthcare Rap Media
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Podcast website
Latest episode
Jul 7, 2026
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Episodes
Nice Healthcare’s Playbook for Direct-to-Employer Care 04.10.2022 33:23
John Young sheds light on Nice Healthcare and their fast-growing direct-to-employer model. John gives us an inside look at how Nice seems to take the best parts of digital-first and subscription-based primary care, and how they convey their value proposition to consumers. All that, plus the Flava of the Week about Providence’s approach to bringing together digital innovation and business strategy...
Grading Best Buy, Rite Aid, and Dollar General 27.09.2022 42:14
Best Buy, Rite Aid, and Dollar General are three retail brands that might not be getting the same headlines as the big players, but they are each planting their flags in the ground in their own ways. Jared, Zain, and James Gardner profile their moves in the space, discuss their appeal to consumers (or lack thereof), and grade their potential for disruption. All that, plus the Flava of the Week ab...
Transformative Care and Physician Leadership (#232) 20.09.2022 36:50
We welcome Dr. Gordon Chen , Chief Medical Officer at ChenMed , to discuss the company's vision of transformative care and disruptive physician leadership. A key to transformative healthcare is equipping primary care providers to lead the charge, and that requires training them to lead clinically, lead emotionally, and lead the business. Learn how ChenMed strives to do this, as well as other insig...
Stop Working On Yesterday's Problems 13.09.2022 29:44
Stephen Moegling from Hailey Sault shares what consumers really want and how it can make healthcare brands relevant or irrelevant. We have to overcome the tendency to market ourselves from the providers’ standpoint, and Stephen dives deep on how marketers can play a leading role in consumer transformation. All that, plus the Flava of the Week about Dollar General taking one more small step toward...
3 New Shows to Help You Shift Forward 06.09.2022 46:30
Meet the hosts of 3 new shows on the Shift Forward Health podcast channel and get the inside scoop on why you should tune in: Christophe Jauquet, international keynote speaker on health business, hosts the Healthusiasm Podcast , a panel discussion on the positive changes that are happening in health and self-care Shiva Mirhosseini, customer experience champion and digital leader at Fortune 50 comp...
Seriously, Consumers Want a Better Digital Experience 30.08.2022 28:53
Jason Considine discusses key findings from Experian Health ’s recent research that the “digital divide” in healthcare is also a generational and economic divide. 61% of patients that they surveyed would consider switching providers if they offered a better digital experience for accessing care and paying for it. Jason dives into the role of finances in consumers' health decisions and how healthca...
Time Is the New Currency 23.08.2022 31:24
Rob Klein is in the house to share key findings from the latest omnibus research report that tells us how consumers are thinking differently about healthcare and how it’s impacting everything from attention spans to brand recall. Anyone who is championing consumer experience will want to pay attention to what this research tells us about changing attitudes and behaviors. All that, plus the Flava o...
VillageMD’s Roadmap for Healthcare at Home 16.08.2022 38:06
Dr. Thomas Cornwell, the National Medical Director of Village Medical at Home, joins hosts Jared Johnson and Zain Ismail to share why home-based healthcare has such a bright future ahead. Learn VillageMD’s vision for healthcare at home and the major role they see it playing in their primary care strategy. All that, plus the Flava of the Week about TikTok’s parent company acquiring a chain of hosp...
Is Primary Care the Endgame? 09.08.2022 28:59
Ann Somers Hogg helps us look at Amazon’s moves through a theoretical lens. Is primary care the endgame, or a means to an end? And learn why she refers to the term Drivers of Health rather than Social Determinants of Health. All that, plus the Flava of the Week about reducing the cost of insulin. UnitedHealth Group is eliminating out-of-pocket costs for insulin for eligible members, and Optum is m...
Will Consumers Care About Amazon-One Medical? 01.08.2022 32:23
Jared, Zain, and regular contributor James Gardner dive deep on the Amazon-One Medical merger from the consumer’s point of view and what it could say about the future presence of retail brands … or lack thereof. If Amazon strives to be Earth’s Most Customer-Centric Company, what’s their play in an industry that’s still looking to find its footing in that area? And will the announcement act as a ca...
Healthcare Metaverse Trends 26.07.2022 33:17
Brian Kalis dives into Accenture’s newest research about the Metaverse in healthcare. There’s a lot more going on in the Metaverse than you might realize, and Brian is here to guide us through some of the key business opportunities that are emerging right now, as well as what’s on the horizon in the next few years. All that, plus the Flava of the Week about, you guessed, it, Amazon’s acquisition o...
One Payvider to Rule Them All 19.07.2022 32:08
Jeff Goldsmith, author of some of the most detailed research on the UnitedHealth/Optum conglomerate, is in the house with Jared and guest co-host James Gardner to discuss the payvider’s approach to coopetition, from their blueprint for building consumer-first services, to the players that they don’t consider to be competitors. All that, plus the Flava of the Week about hospitals’ Plan B. How is P...
Take the Burden Off the Consumer 12.07.2022 33:35
Beth Bierbower is in the house to explore the consumer-first aspects of payviders, from their dualistic business models to how they employ experience design. Beth goes deep on the opportunities for payviders to take the burden off of consumers and raise the bar for experience once and for all. All that, plus the Flava of the Week about new consumer segments from Monigle’s latest research report. ...
UnitedHealth Group's Disruptive DNA 05.07.2022 33:50
UnitedHealth Group is a Fortune 5 company — 5x the size of the largest health system — and competes with everyone, including themselves. Does that make them frenemies, and what does their market presence signal about their disruptive DNA? Jared and Zain dig in with James Gardner. All that, plus the Flava of the Week about crossing the chasm. How do we set the foundation for the widespread adoptio...
Seriously, What’s a Metaverse? 28.06.2022 42:39
Johnny Rodriguez from Fresh Consulting is here to give us a guided tour of the Metaverse, or more appropriately, metaverses. Johnny is actively tracking more than 200 metaverse environments, and he walks us through what we should know now as well as what we should be paying attention to in the near future. Get ready for your minds to be blown! All that, plus the Flava of the Week about settling o...
Specialty Care's Place in the Value-Based Puzzle 21.06.2022 31:32
Ian Koons is in the house to share some provocative thinking about new models of specialty care. We’ve talked a lot about innovative primary care models this season, and Ian will tell us how his company Karoo Health is using some of those same disruptive features building a next-gen value-based model for specialty care. All that, plus the Flava of the Week about finger pointing. Physicians say th...
Let’s Reduce Our Technical Debt 14.06.2022 35:32
David Harvey, CEO of Panda Health, shares key findings from the 2022 Hospital Digital Health Technology Report. He shares some provocative thinking about evaluating digital health solutions and dives deep into the need to reduce the technical debt of legacy healthcare organizations. All that, plus the Flava of the Week about the evolving role of the CMO in healthcare. Will the trend of marke...
How Healthcare Happens in the Heartland 07.06.2022 32:13
Healthcare choices are different for the 46 million Americans who live in rural areas; there tend to be fewer doctors to treat their specialized needs, and fewer dollars being spent by big-name health systems. Join Jared and Zain as they share provocative thinking about innovating in rural areas by reimagining the role of hospitals, reexamining consumers’ health choices, and sharing examples...
Data Will Change Everything in the Very Near Future 31.05.2022 31:28
Gary Druckenmiller from Innovaccer is in the house to share some provocative thinking about the modern role of tech in consumers’ health journeys. Gary shares what consumers need to better understand about the martech underlying their health encounters, and how quickly we could reach a truly connected experience. All that, plus the Flava of the Week about simplicity. What can we learn...
Pay Attention to Payviders (#215) 24.05.2022 31:08
Jeff Bean from Geisinger is in the house to help us look at healthcare from the payvider’s point of view. He dives deep into the value prop and business strategy of payviders and where they are headed as the world starts to look a little further down the horizon. How do you incentivize providers to keep people out of the hospital, and then translate that message so consumers understand their...
How ChenMed is Changing the Currency of Primary Care 17.05.2022 32:45
Dr Faisel Syed, National Director for Primary Care at ChenMed, shares some provocative thinking about addressing primary care from outside the fee-for-service model. The currency of healthcare delivery right now is billing more in order to generate more RVUs. Learn how ChenMed's full-risk model and moral vision are leading them to honor seniors with affordable VIP care. All that, plus the Flava of...
Cedar’s Roadmap to Fix the Billing Experience 10.05.2022 31:07
Ian Ha from Cedar is in the house to share what it takes to build a better financial experience. Does healthcare really have to be so hard? Ian will get into how improving the financial experience can lead more consumers to seek care and stay on top of their health. All that, plus the Flava of the Week about the ex-CEO of OptumRx and his plans to rewire prescription drug delivery. How can we use i...
How Health Systems Are Leveling Up 03.05.2022 37:54
Craig Kartchner is back in the house to share some provocative thinking about the challenges of reaching consumers in legacy health systems. It’s fair to say that a majority of consumers don’t understand the complexity of the healthcare industry, and they don’t really care. They just want it to be easier. Craig shares how health systems can level up to provide that higher level o...
The Primary Care Revolution That Drew Lee Aase Out of Retirement 26.04.2022 33:10
Following his notable career leading the social media revolution, Lee Aase unretired and now manages a new direct primary care clinic. Lee dives deep into what’s drawing him to this new form of primary care, how he’s using his communications skills to engage consumers in their health, how it differs from traditional care at legacy institutions, and why he considers personalized, member...
The Metaverse Will See You Now 19.04.2022 33:18
Hold on to your meta-hats! Michael Kaldasch and Ben El Idrissi are in the house to share some provocative thinking about Web 3 in healthcare. They’re the founders of Aimedis, a novel healthcare ecosystem that includes the world’s first healthcare metaverse. Learn what that means, how it works, and why consumers should care about it. All that, plus the Flava of the Week about "hea...
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