Healthcare Rap

Jessica Walker, CEO and founder of Care Sherpa , coins the phrase that describes how to avoid leaving money on the table. What happens when Marketing does it job correctly and gets the word out about a service line, but then no one is there to pick up the phone? Learn how to spend less but spend smarter by thinking differently about the marketer’s role. All that, plus leaky sieves, high school psy...

Ben Dillon returns to share highlights from this year’s Healthcare Digital Marketing Trends Survey. What sets apart leading organizations, and what do winning teams look like? What about personalization? All that, plus the Land of Spreadsheets and what happens when you have a hammer. Thanks to Xpressdocs , Ultera Digital , and the Podcast. Healthcare Network for helping us spread the awesome, yo!...

When Walmart’s head of healthcare challenges hospitals to take down their ER billboards, how should marketers respond? Jared welcomes back returning guest James Gardner for reactions to this and other recent developments in the news. From TikTok to HIPAA-compliant Alexa apps, there’s so much more to our jobs than just “doing marcom better.” All that plus tin foil hats, what's coming at HMPS, and t...

One of the unsexy reasons why Transformation isn’t happening yet in healthcare is human behavior. Jared and Peter discuss crowdsourced responses regarding the supplier’s perspective about what happens after they hand some new shiny Awesomeness to a health organization. All that, plus bold new beats and an article discussing how consumers view PR and marketing as interchangeable. A very special tha...

John Lynn shares a wrap-up from last week’s Healthcare and IT Marketing Conference and describes what makes it so different from other healthcare conferences. Once upon a time, health IT and hospital marketers functioned on opposite sides of the spectrum, but the HITMC community is changing that. All that, plus the debut of a brand new segment where we keep it real. Thanks to Xpressdocs for helpin...

Is artificial intelligence really a distant sci-fi concern like it’s often portrayed, or is there a realistic starting point for healthcare organizations to begin evaluating data products today? Chris Hemphill , Director of Client AI at SymphonyRM , describes how the ability of businesses to survive will depend on how they make high-quality decisions based on AI. All that, plus Lost Einsteins, Two...

Yo, healthcare organizations, do us a solid and stop talking about transformation if you ain’t gonna do anything about it! Time to walk the walk! Jeff Gourdji , co-author of the new book Making the Healthcare Shift , breaks down the 5 necessary shifts for becoming consumer-centric, and how marketing and technology are involved. All that, plus an inside look at launching his book and a shout out to...

Let’s get real about our careers. Despite challenging expectations that can cause us to become disillusioned or burned out, it IS possible to pivot our personal skill sets and have fulfilling careers by discovering the higher purpose in what we do and how we can drive the transformation of healthcare. Jared is at his most personal and thoughtful in this bonus episode that sets the stage for season...

Happy podcastiversary! Superfan and creative wizard Shawn McGowan joins Jared and Peter to look at how much has changed since the podcast launched a year ago. From Tesla’s on fire to drinking the Hader-ade, their free-flow conversation is nimble and informative — just like we need to be as marketing and communications professionals. All that, plus the Apple credit card, agency hiring patterns, the...

Sarah Bennight , marketing strategist for Stericycle , knows how to keep B2B marketing from being boring. Just ask Viollet the Llama (yes, that's the correct spelling), one of the most talked-about booth stars of HIMSS19. While B2B marketing tends to focus on analytics, at the end of the day we’re all still humans with human emotions — and there’s your “in.” All that, plus the power of the right m...

Become FOND of your voice strategy with Carrie Liken , head of industry for healthcare at Yext. Carrie shares the necessity of understanding voice search in the patient journey and how to get started using the acronym FOND. Spoiler alert: a healthcare voice strategy is more than just developing an Alexa skill. All that, plus the ideal traveler’s luggage and Spotify’s podcast acquisition. Thanks to...

Leading with a sales pitch doesn’t work in person, so why do people keep trying it online? Brian Mack , a 2019 HIMSS Social Media Ambassador, shares why soft skills apply just as much in our digital interactions because success in marketing still very much depends on building relationships. All that, plus the current state of health IT brand experience, immortal advice from Dale Carnegie, and the...

The most underrated reason for failing to hit digital marketing goals isn’t tech or execution, but failure to understand human behavior. We can’t lose sight of what we’re asking people to do as part of our campaigns, or else all the optimization won’t matter. All that, plus ye old prospector, mud pies in carpets, and Peter’s all-too-unsurprising World Series predictions. Thanks to Xpressdocs for h...

Who better to fill us in on how healthcare is becoming more human than Nick Adkins , founder of the global #pinksocks tribe? Nick highlights how recent advances including AI , NLP , and blockchain have finally enabled technology to do what we always wanted it to do – improve life, not get in the way. All that, plus his advice for younger professionals and details on upcoming #pinksocks meetups aro...

One of the greatest success stories of the power of healthcare content is the Pharmacy Podcast Network , whose founder Todd Eury is celebrating 10 years as a podcaster. Todd is all about community, as evidenced by his shout-outs to colleagues and hosts including Erin Albert , Timothy Aungst , Meghann Chilcott , John Nosta , Joe Lavelle , Janet Kennedy , Darshan Kulkarni , Chad Worz , Matt Paterini...

Cleveland Clinic’s Amanda Todorovich discusses the current state of healthcare content marketing and tips for younger professionals to develop in their careers. Data is important, but not necessarily the data you think, and soft skills play a bigger part than ever in succeeding with healthcare content because of the personalities involved. All that, plus how water bottles are all the rage with the...

Jay Acunzo , well-known speaker and author of Break the Wheel , joins the program to help us discover that finding best practices isn’t the goal. Finding the best approach for YOU is. That means spending less time being concerned with what everyone else is doing and more honing our intuition and doing our best work. All that, plus foraging squirrels, NASA, better museum tours, and why we can’t nam...

Are there too many expectations that everything will lead directly to business results? Does that lead us to give up on tactics too soon? Jared and Peter discuss the ramifications of measuring too much. All that, plus the journey to the Sherpa and props to our newest sponsor. Special thanks to Xpressdocs for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out informati...

Most Americans are looking for help to make basic healthcare decisions, and marketers can make a difference. Just ask Lygeia Ricciardi , a HIMSS19 Champion of Health, chief transformation officer at Carium and former director of the Office of Consumer E-Health at the Office of the National Coordinator for Health IT (ONC). We have a lively discussion about how marketers can benefit consumer empower...

Jay Baer is in ‘da house, and he shows why he is second to none when it comes to sharing wit and wisdom with marketers. He joins the program to discuss Convince & Convert’s new ebook about social media best practices from top hospitals . Along the way, Jay shares surprises from the research such as whether links can hurt engagement and when boosting doesn’t help, as well as the worst way to cr...

Paul Szablowski , well-known consultant and former SVP of brand experience for Texas Health Resources, helps unravel the difference between brands that understand customer experience and those that are falling behind. What’s the difference between brand awareness and brand relevance? Health systems and care systems? Agencies that win clients and agencies that are going about sales all wrong? All t...

Should we spend time trying to convince the naysayers? What happens if we try to please everyone? Instead of telling customers how great you are, target their needs using tech and social media. All that, plus story time, and Peter gives a virtual sledding lesson. Special thanks to True North Custom for partnering with us to spread the awesome, yo! See acast.com/privacy for privacy and opt-out info...

All you need to win in medtech these days is a good product, right? Neel Mehta , Vice President and Chief Operating Officer at EpiFinder, is the first to tell you that his digital health startup has an amazing product with the potential to improve millions of lives. He’ll also tell you that success requires new approaches to innovation, marketing, entrepreneurship, clinical feedback, corporate cul...

As the year wraps up, we can see the status quo changing in healthcare. But all the talking we do on the program doesn’t amount to much unless it compels you to act. To do something differently. To challenge assumptions. To shake it up. This week, we take a special look at where we all are now and what’s next. All that, plus Peter owns a spontaneous word association game. Special thanks to True No...

Generational humorist Meagan Johnson likes to pick on all ages, not just Millennials. Meagan helps organizations understand how to overcome generational differences in the workplace and how being emotionally attached to the way things have been done can limit progress. Sometimes it seems too hard and we want to give up, like we used to do after trying to adjust the rabbit ears on top of the TV set...