Healthcare Digital Marketing Podcast

With over 8 years of experience in the finance industry, Michael Acosta of the Medicus Group helps physicians create better habits around managing their personal finances to increase their odds of achieving their personal and professional goals. Michael’s responsibility is to help the doctors that he works with to build wealth and help them protect it at all cost. His goal is to build individualiz...

An awesome business man, but an even better person, Tom Loeblein is the President/CEO of The Dental CFO™ whose mission is to improve the lives of dentists by simplifying practice success. Tom is a graduate of the United States Naval Academy and a retired Lieutenant Colonel in the United States Marine Corps, Reserve.  Tom is celebrating his 28th year with The Dental CFO™. He is a Certified Hea...

Alex Compton, a New York Life financial advisor, has been surrounded by medicine his entire life. His dad is an Ear, Nose, and Throat physician, his wife is an ICU nurse, and he has experience working in the hospital environment. He understands the unique challenges that come from working in healthcare and has developed strategies that give his clients the right tools and information they need to...

With all the craziness going on in the world today, I’m still proud to be a black business owner. Google is making it easier to identify black owned businesses. In this brief episode, I discuss Google’s new tool that allows businesses to identify themselves as “Black-Owned” through the company’s maps and search listings. The new feature is part of Google’s pledge to support the Black community wit...

In this episode, Stephen Fogg is the founder of Fogg Media. Fogg Media is a values-based marketing agency dedicated to serving the unique needs of the healthcare industry. Stephen has nearly two decades of experience in branding, advertising and sales with a proven track record of developing and executing creative and successful marketing campaigns. Stephen is a cancer survivor, which was a huge r...

In this episode, Jeff Wanner and Kit Foreman discuss why medical practices should outsource non-core competencies. Jeff is the Founder of Pair PEO, a HR partner for doctors. Kit is a certified Human Resources professional. They have a combined 15+ years of employee relations experience. We discuss what role PEOs play inside privately held medical practices, the power of outsourcing your non-core c...

Super pumped about this episode with Dino Gomez, a successful marketing consultant and coach who I personally look up to. This guy is as cool as he looks. 😀 Dino started his career in SEO and then pivoted to focus more on FB Ads. I met Dino in San Diego after joining his Funnel Consultant Society mastermind group. This by far was one of the best marketing events that I have ever attended. In this...

In this episode, Brad Mckeiver, a partner-in-charge of Aprio’s National Dental Industry Practice, arms dentists with real-time financial data about their practices. He has helped numerous dental practitioners make informed business decisions that focus on driving increased practice profitability, growth and value. We discuss what dentists need to be aware of that might affect their marketing, what...

In this episode, Danny Decker, the Founder of Simplified Marketing discusses how medical practices can build trust through marketing, how to make sure their marketing is getting done, how to generate more referrals, the best marketing channels during COVID, and why is personal branding so important! Danny Decker was the Co-Founder of Spotlight Branding which became a 7-figure agency: https://spotl...

In this episode, Will Naso, the co-Founder + CEO of Biteline discusses how a real life experience in the dental space caused the birth of Biteline. Will has helped take a software from an idea to now helping dental offices with an efficient way to hire. A few topics that we discussed on the Healthcare Digital Marketing podcast: Where did the idea for Biteline come from? And how did it begin to be...

Thank you Taylor Jones for the opportunity to discuss a few hot topics 🔥 in regards to Google Analytics & Search Console marketing strategies as a part of the Digital Deep Dive marketing program brought to you by the American Marketing Association - Charlotte: https://amacharlotte.com/digital-deep-dive In this interview we cover the following: The importance of Google Analytics (GA) goals and...

In this episode, Ben Shaver, a successful business coach with 10+ years 👏🏽 in the dental industry discusses how he helps dentists manage and grow their practice inside out. A few topics that we discussed on the Healthcare Digital Marketing podcast: How does having strong leadership and an engaged team help support marketing? What does a dental practice need to do to develop a strong brand? When...

This episode introduces Jason Householder, the CEO of LenDRgroup Consulting. 👨‍⚕️ LenDRgroup Consulting was founded with one goal in mind and that’s to empower the best dental, medical, and veterinary professionals with access to industry-leading experts—no matter where they require them in your business. 👀 Their team understands that it can feel overwhelming for doctors to know everything there...

This episode covers how partnering dentists have been impacted by COVID-19. Dr. Patel and Dr. Alston discuss their operational, financial, and marketing strategies during these uncertain times.  They discuss how their 3 dental practices are operating by seeing only emergency cases. In addition, they have adapted and started to provide Teledentistry. They are spending a lot of time watching we...

New Healthcare Marketing Digital Podcast Episode 5: Comprehensive Financial & Marketing Planning Strategies During COVID-19 with Brian Swilling and Ryan Whitley of NaviPath Financial Here are the questions that we covered on this podcast! 🤔 1. What are the biggest concerns you are hearing from your clients? 2. What is the most efficient strategy for using my PPP loan once I am approved? 3. &n...

This episode covers the new GMB features for healthcare practitioners. The topics in this episode consist of understanding the GMB COVID-19 issues as it relates to GMB functionality issues, a suspended GMB profile and what to do about it, the virtual healthcare strategy through your GMB profile, and a snapshot of the new GMB virtual healthcare features. Resources Link to Podcast slides: https://do...

This episode covers the impact that COVID-19 is having on Dr. Dastrup's dental practice and how he has pivoted to Teledentistry and virtual consultations . Dr. Dastrup of Dastrup Dental and Premier Smiles & Implant Dentistry discusses the importance of staying optimistic even when unsure, planning for the future, staying engaged with your team, focusing on digital marketing through Teledentistry a...

This episode covers the impact that COVID-19 is having on Dr. Ahmad's medical practice and how he has pivoted to Telehealth and virtual consultations . Dr. Ahmad discusses how things are frustrating for the independent physician's community. Through this frustration he is staying engaged with his team, creating more efficiencies within his practice, being a leader amongst his team, being optimisti...

This episode covers the impact that COVID-19 is having on Dr. Haynes and his multi-location dental practice. However, this is an episode for encouragement and excitement for other dentists as we discuss how Dr. Haynes of Modern Family Dental Care is staying engaged with his team during this time, what he is making more efficient in his practice, how he is being a leader with his team, how is he be...