Healthcare Digital Marketing Podcast

Chris Pistorius is the founder of KickStart Dental Marketing. While Chris specializes in dental marketing, other medical professionals, marketers, entrepreneurs, and businesses can learn from his digital marketing experience of over 15 years. Chris has worked with countless local business owners in all industries across multiple facets of marketing, consulting, and coaching. Chris has been able to...

Jessica is an SEO expert for small businesses. She helps business owners get greater online visibility and higher search engine rankings within their local market. Jessica has over twenty years of experience working with multimillion dollar companies in marketing, business development, sales and influencer marketing, with companies including Pfizer, Walmart, prAna, Stonyfield and BJ's Wholesale. I...

We got to meet @CurtisMarshall with Dental Intel at @Dr. Phelp’s Dental Workshop in Charlotte, NC. Dental Intelligence and Med Rank Interactive were both sponsors of Dr. Phelp’s event. We instantly saw the value of working together by helping dentists thrive with digital marketing, data analytics and profitability tracking. In this episode, we chat with Curtis Marshall of Dental Intelligence about...

In this episode, we chat with Dr. Matthew Norton about the challenges with hiring during the pandemic and what to do about it, the first important step in hiring and team development for your practice, what is missed during the hiring process, how hiring and team development influences marketing success, and much more. Don’t miss this one! Dr. Matthew Norton has been a business owner and leader si...

In this episode with Dr. Ginger Bratzel, a dentist with 20+ plus years of experience and who has also been featured on Dental Economics, MSNBC News, and Dental Products Report discussed how she went from a dentist to a marketing expert, the changes she has seen in the shifts of how dentists find and get new patients, how much time and energy a dentist should dedicate to marketing, how to make your...

In this episode with Dr. Phelps, we discussed his new dental marketing book, 5 stages of the new patient cycle, the silent killer of most dental offices production and marketing ROI, and much more. Dr. Phelps and I met at a dental networking event in Charlotte. Our conversation was pretty exciting because he is a dentist that understands marketing and the need to convert new patient leads. With Me...

In this episode with Anthony Blanco, we discussed how his dental clients work with their team on hiring in this current environment, how he helps dentists grow their practice, the most important factor to growing a dental practice, and much more. Anthony and I met through a mutual client. It was a pleasure having him share his knowledge, experience, and passion for coaching business owners in help...

As an active national advocate for dentists Ben Tuinei’s mission is to help doctors negotiate fair and reasonable reimbursements from insurance carriers. Ben is the president of Veritas Dental Resources, a company that helps dentists improve insurance reimbursements. He has been recognized by several state dental associations and continuing education institutions as “the authority” on PPO strategi...

One of my favorite episodes from a true pioneer in SEO, meet Steve Wiideman aka SEO Steve. He has been doing SEO since Google was first launched in 1998! Specializing in strategic planning for multi-location and franchise SEO campaigns, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search adv...

Colin Jeffries  has over a decade of experience helping businesses and people reach the right audiences at the right time with messages that galvanize to action. His background in digital marketing, content marketing, advertising, branding, strategy, and segmentation help him bring a holistic perspective to helping organizations grow. In addition to serving a broad range of healthcare practic...

This was a fun episode with Cortney Boccardi and Mary Hannah, two rock-stars in the digital marketing industry. Cortney Boccardi is the Director of Marketing at Precision Genetics and Precision Molecular Solutions. Part of her brand style is to energize small businesses to take big digital steps within the healthcare space. She has been a marketing leader, content marketer, brand storyteller, digi...

Ali Oromchian, JD, LL.M. is co-founder and Chief Executive Officer of HR for Health, which is a software as a service platform that provides web-based human resources solutions and advice for health care practice owners and managers. Ali is also a founding attorney of the Dental and Medical Counsel, P.C. law firm and one of the nation’s leading legal authorities on topics relevant to doctors. Sinc...

Dr. Eric Block is on a mission to help dental professionals everywhere overcome burnout and anxiety and is the author of “The Stress-Free Dentist”.  He is a full time practicing dentist, founder of DealsforDentists.com, author, speaker, influencer, podcaster, blogger, certified life coach, key opinion leader, husband, and father of two kids. He authored his first book titled “The stress-free...

Mike, being the oldest of four siblings, learned the struggles of leadership at an early age. The Charlotte native and former football student-athlete graduated with honors from Appalachian State University. He first entered the world of motorsports in 2006 as a developmental member of a NASCAR Pit Crew. Mike slowly climbed the ranks and started coaching pit crews in addition to competing in 2012....

Justin Schafer is the Southeast Regional Director of Practice Finance for Provide. Justin has been lending money exclusively to dentists for over 10 years for practice acquisitions, relocations, expansions, starts ups, equipment loans and commercial real estate purchases. Prior to financing dental practices, Justin was a healthcare attorney for 3 plus years. One of the most rewarding parts of Just...

Sarah Connolly is a fractional General Counsel to growing healthcare companies that need a lawyer consistently but don't need a full time in-house. Her services are tailored to a clients’ needs and are designed to grow with you. She prides herself on being a legal strategist for fellow healthcare entrepreneurs, and on providing the best value for where you are in your business’ life cycle. She's a...

Jarod Spiewak is the founder and lead strategist of Comet Fuel, a boutique, strategy-first, agency that helps exceptional businesses run sophisticated ROI-positive marketing campaigns to fuel long-term growth, without all the typical agency BS. Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started atten...

In 2001, Chris launched a start-up in his spare time – a marketing company called Farotech. What started primarily as a web design firm, quickly grew into a comprehensive digital marketing agency that now specializes in helping clients in the healthcare, orthopedics, SaaS, and cyber security fields see explosive growth through a proven marketing system. Chris is the strategic mastermind behind wha...

Eric is currently the CEO of Mito Station, a healthcare incubator in Charlotte, as well as Vitafy Health, a healthcare services direct contracting marketplace. He is the leader of the Charlotte Chapter of Society of Physician Entrepreneurs. Eric is an entrepreneurial physician assistant with experience running a profitable medical practice, multiple sleep labs, and mail-order medical supply. He ha...

Dr. Scott D. Pope, PharmD is the CEO and co-founder of ROAMD and president of the non-profit Launch Tower Health. Scott is an accomplished healthcare executive committed to helping healthcare become the system consumers truly want and need. Over the last decade he has worked with healthcare companies ranging from publicly traded to bootstrapped start-ups. Prior to exiting clinical practice, Dr. Po...

I met Ryan in Miami where I attended his event on how to scale your marketing agency through systems and automations. One of the best marketing events I have attended with a ton of take home value to grow your business based on real success. Ryan Stewart is a marketing entrepreneur with over 10 years of experience growing and selling online companies. He currently spends his time training SEO agen...

Meg Seitz is the Founder and Chief Creative Officer of Toth Shop and Co-Founder of Toth + Fay. She focuses her work on strategy, storytelling and where the two come together for communications, marketing, and brand identity work. She also serves as the Lead Marketing Instructor at the Entrepreneurship at Davidson College. In this episode, Meg and Lamar are on a Zoom meeting with several Davidson C...

Colin Carr is the founder and CEO of CARR, the nation’s leading provider of commercial real estate services for healthcare tenants and buyers. Every year, thousands of healthcare practices trust CARR to help them achieve the most favorable terms on their lease and purchase negotiations. Colin has been involved in commercial real estate since 2000 and personally completed over 1,000 transactions. C...

Chris Tayler of Cobalt Analytics has presented seminars at the last three Utah Dental Association Conventions and published articles in UDA Action magazine concerning third party dental insurances. He has been a guest speaker for 2014 yearly Utah Dental Association CQI (Continuous Quality Improvement) Seminars and has presented at many District and Study Group meetings. Cobalt Analytics: https://w...

Known as the "Mother Theresa of Healthcare", Dr. Abubakar Earns the Pharmacist of the Year Award for Tireless Service to Community Health and Advancing Pharmacy Education. Dr. Abubakar is the owner and manager of the Rx Clinic Pharmacy in Charlotte. She is a clinical pharmacist, Certified HIV Specialty Pharmacist, a preceptor to UNC Chapel Hill residents and students from several schools of pharma...