Health Podcast Show

What's the difference between a paid media strategy that wastes your budget and one that actually builds a loyal audience? Chase Hattie and Safa Shahkhalili from mowPod — the largest driver of engaged listeners to top podcasts across the US, Canada, and the UK — break down the most common mistakes healthcare podcasters make with paid media, and what the smartest ones do differently. From confusing...

What if your podcast could create 52 high-value conversations each year with people who would never take your sales call? Greg Wasserman, Head of Relationships at RSS.com, argues that healthcare organizations need to stop chasing downloads and start building relationships through podcasting. Drawing from his experience across media sales and podcast hosting, Greg reveals that the real value isn't...

How do you go from recording in borrowed conference rooms with equipment in a shopping bag to one of the top five pediatric podcasts in the world? Jessie Cohen and Melanie Douglass from Children's Hospital Colorado did exactly that, building a homegrown podcast experiment into a show with over 2 million downloads across 187 countries. Now operating from a dedicated studio, they reach primary care...

How do you connect distributed field staff with leadership when they're on the road between appointments? Kristen Griffiths, Associate Director of Communications & Patient Advocacy at Incyte, found the answer with an internal podcast called "The Connection Lab." After survey data showed employees wanted more leadership visibility, Griffiths developed what she calls "culture on demand"—an audio-fir...

What if the best place to launch a healthcare podcast was a coffee table at a trade show? That's exactly what Dan Cottrell (The Podcast Guys) and Sejal Patel (Insulet) did with "Beyond the Bolus," growing it from a makeshift recording space at ADA's New Orleans conference to over 100,000 downloads in four years. Sejal reveals how she convinced skeptical stakeholders to invest in untested audio con...

How do physicians cut through 2 million annual medical publications to stay current? Dr. Hansa Bhargava, Chief Clinical Strategy and Innovation Officer at Healio, has the answer: podcasts that transform medical education for time-strapped doctors who can learn while commuting or exercising. With over 11 years of clinical practice before transitioning to medical media, Dr. Bhargava hosts "Physician...

What if discovering your podcast listeners weren't actually listening could be the best thing to happen to your show? That's exactly what happened to Dan Gorenstein and Jessica Silverman of Tradeoffs, an award-winning nonprofit health policy news organization. When Silverman discovered supporters were skimming transcripts instead of listening, they pivoted from "Tradeoffs the podcast" to "Tradeoff...

What if the future of medical publishing revenue isn't in journals at all, but in the voices reading them? Chris Kohler, Vice President of Publications at the American Diabetes Association, oversees publications reaching 13 million unique visitors annually while managing four peer-reviewed journals and a growing podcast portfolio serving 144 million Americans affected by diabetes. Twelve years aft...

Healthcare finally has a level playing field in podcasting, but most organizations are still sitting on the sidelines. Bryan Barletta, newly appointed President of the combined Sounds Profitable and Podcast Movement organization, reveals why waiting for other industries to perfect the model is the wrong strategy. His key insight shifts how you measure success: treat podcasting as the "deepest aspe...

Four of five leading AI models can be manipulated to spread health misinformation 100% of the time. Brinleigh Murphy-Reuter, CEO and Founder of Science To People, reveals how to use AI for health content without sacrificing accuracy. She built purpose-built AI that translates peer-reviewed science into creator-friendly content while matching each creator's unique voice and tone. A Harvard study sh...

Why does reaching the right 200 healthcare leaders beat reaching 200,000 random listeners? James Cridland, Editor of Podnews and veteran BBC radio journalist, calls it the "niche paradox." Healthcare podcasts win by super-serving specific patient populations instead of chasing mass audiences. James draws from 773 million weekly hours of U.S. podcast consumption data. Specialized medical content be...

When BetterHelp started testing podcast ads in 2017, they discovered something unexpected: listeners actually felt grateful for their sponsorship messages. Five years and 5 million users later, the world's largest online therapy platform made the leap from advertiser to content creator with "Mind If We Talk," filling a critical gap by combining raw personal stories with clinical feedback in single...

What if healthcare's biggest marketing problem isn't budget or distribution, but a fundamental refusal to earn attention? Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers," reveals how healthcare organizations must abandon interruption-based marketing and embrace creative bravery (making content worth recommending even if you weren't involved) to compete with misinfor...

Shawna Butler, RN MBA and host of the SEE YOU NOW podcast, transforms continuing education from a compliance checkbox into storytelling that connects nurses to healthcare's biggest challenges. Launched in 2020 as the Year of the Nurse collided with the pandemic, her approach starts with unmet needs and finds the innovators addressing them (from preventing post-op deaths with toothbrushes to creati...

What happens when you stop correcting "misinformation" and start building relationships with people who don't trust science? Emmy-winning journalist Brinda Adhikari, former executive producer for Jon Stewart, launched "Why Should I Trust You?" to bring skeptics and scientists together without fact-checking or debating. Her longest episodes (over two hours of dialogue between the Make America Healt...

Why does health communication fail to change minds, even when the science is solid? Dr. Aaron Carroll, President and CEO of AcademyHealth, tackles the widespread breakdown in trust between medical experts and the public. Drawing from pandemic messaging failures and change management research, he exposes a fundamental flaw in traditional approaches and reveals how health podcasts can cut through th...

Are you working to reach audiences about health topics? Welcome to Health Podcast Show—a new series for professionals working across health and healthcare. Whether you're creating health podcasts, advertising to health audiences, educating stakeholders, or building omnichannel campaigns—this show features leaders showing you what actually works. Starting with speakers from the 2025 Health Podcast...