John Sbrocco, Craig Lack
Heads Up Adviser
Heads Up Adviser is a weekly show for top-performing insurance brokers who constantly improve their sales and marketing skills. Show hosts - John Sbrocco and Craig Lack share real-life stories, answer your questions and help you shorten your learning curve. Subscribe to the Heads Up Adviser Show today! http://headsupadviser.com/
Author
John Sbrocco, Craig Lack
Category
Podcast website
Latest episode
Dec 2, 2025
Where to listen?
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Episodes
Pitch to the CFO - with Gary Bender 31.10.2022 39:00
ℹ️ THIS THURSDAY - Use our deck and self-funded solutions for your competitive advantage, Win Self-Funded cases, and convert prospects from Fully Insured with ease. CLICK HERE TO REGISTER FOR THE WEBINAR _____ "For years, people lived at almost double-digit growth. As long as you could grow, the market rewarded you. The growth hides a lot of errors. In today's reality, I see 2023 being worse than...
How TO Handle A Self-Funded Renewal 17.10.2022 35:25
ℹ️ THIS TUESDAY - Use our deck and self-funded solutions for your competitive advantage, Win Self-Funded cases, and convert prospects from Fully Insured with ease. CLICK HERE TO REGISTER FOR THE WEBINAR When renewal season comes around, most employers are seeking the same thing – 💰cost savings. 💰 It's also that wonderful time of the year when your competitors start actively approaching your exis...
A Path From Broker To Adviser - with John Millen 10.10.2022 40:46
ℹ️ THIS TUESDAY - Use our deck and self-funded solutions for your competitive advantage, Win Self-Funded cases, and convert prospects from Fully Insured with ease. CLICK HERE TO REGISTER FOR THE WEBINAR Learn how to remain motivated, hungry for new opportunities, and provide a better self-funding experience to your clients. John Millen, the Co-Founder and Managing Partner of the "Millen Group," m...
E+R=O Success Formula For Brokers 26.09.2022 22:56
HAPPENING THIS THURSDAY @ 2 PM EST - A NEW STRATEGY FOR SELLING SELF-FUNDING TO EMPLOYERS IN 2023. Gain access to the new sales deck that helps convert even the most skeptical prospects into long-term, loyal customers. Reserve your spot on the next Expert Session by Virtue Health. Learn how to overcome objections, grab attention, and convert new business from Fully Insured to Self-Funded with a t...
Selling Self-Funding To Blue Collar Prospects - with Chris Hopfer 19.09.2022 34:49
CLICK HERE TO DOWNLOAD THE FULL CASE STUDY FOR THIS EPISODE. 120 Employee Family Owned Company with 2 different plans had just got a 29% renewal rate from the fully insured carrier when they first reached out to our group. Employees – most of whom were living paycheck to paycheck – could no longer afford the overpriced and complicated healthcare plan. READ MORE >> ________________________ HAPPEN...
How To Win New Business - With Redmond Sherwood 12.09.2022 37:27
We created Virtue Consortium to help you overcome each and every objection you will have with your prospects this fall. Learn how we help our top-performing brokers win new business , retain existing clients, and get an increased commission. Join Virtue Consortium LIVE Webinar with John Sbrocco this Tuesday, and discover "A New Strategy For Selling Self-Funding To Employers In 2023." Over 450...
The Renewal Meeting 05.09.2022 35:06
SHOW SPONSOR - VIRTUE ALLIANCE Join the webinar "Group Purchasing Stop-Loss As Broker's Competitive Advantage in 2023." Tuesday, Sep 13 / 2 pm EST. CLICK HERE TO REGISTER >> CLICK HERE TO DOWNLOAD Virtue Health Case Study - 400-EMPLOYEE HEALTHCARE COMPANY EXPANDING ACROSS THE US Benefits renewal season is officially upon us. And this year, it may get complicated. Healthcare brokers that plan...
Amazon Care Shutdown: Latest Update For Healthcare Brokers 29.08.2022 33:49
CLICK HERE TO DOWNLOAD Virtue Health Case Study - 400-EMPLOYEE HEALTHCARE COMPANY EXPANDING ACROSS THE US In February, Amazon announced plans to expand Amazon Care to 20 additional cities, including New York, Chicago, Miami, and San Francisco. Less than 6 months later, the plans dramatically changed: Amazon will shutter the service after Dec. 31. This event took the market by surprise, leav...
Getting to "WHY?" 22.08.2022 34:36
CLICK HERE TO DOWNLOAD Virtue Health Case Study - 400-EMPLOYEE HEALTHCARE COMPANY EXPANDING ACROSS THE US "I thought the meeting went great. My presentation includes our company's history, location, experience, the logos of the clients we've won... Why does the prospect keep screening my calls after that?" (a typical question in a broker's daily life). Let's clarify: discovery work is not abo...
5 Years Anniversary - Special Episode 15.08.2022 27:57
CLICK HERE TO DOWNLOAD Virtue Health Case Study - 400-EMPLOYEE HEALTHCARE COMPANY EXPANDING ACROSS THE US This week we publish a special anniversary episode celebrating FIVE YEARS of broadcasting the Heads Up Adviser show. These years brought us over 200 episodes and tens of thousands of downloads, putting us in the Top 30% of the podcast rating globally. We watched the growth and development of...
The Numbers Game 08.08.2022 22:19
"Sales is the numbers game" - we've all been told that many times. What this statement refers to is that more activity leads to more sales. But this still leaves you with questions like: ❓ What type of activity? ❓ How much activity? ❓ Is it possible to improve the outcomes from the action? Of course, if you are going to play the numbers game, you have to KNOW the numbers. Crazy, right? Yet...
The 3 Phases Of Being A Broker 01.08.2022 35:48
Reserve your seat at Virtue Health Stop-Loss Webinar Date / Time : Tuesday, Aug 2 @ 2 pm EST. Only 56 seats left >> CLICK HERE Regardless of how many years you spent prospecting and closing deals - you still may be in the first, second, or third phase of being a broker. Want to know where you're at? John Sbrocco and Craig Lack definitely know the answer to this question. TUNE IN for this wee...
How To Create Sales Pipeline For B2B - with Tony J. Hughes 25.07.2022 43:48
Show sponsor - Virtue Health - the Stop-Loss Purchasing Consortium that allows you to share risk . You're joining a group of like-minded employers that are binding by the same risk-management strategies. Get your 30 minutes with John Sbrocco and Crystal Hoarau >> CLICK HERE ------- "Don't confuse being ignored by being rejected" - Tony J. Hughes Statistically, salespeople spend 70% of their time...
9.1% Inflation Rate: What Now? 18.07.2022 39:55
Show sponsor - Virtue Health - the Stop-Loss Purchasing Consortium that allows you to share risk . You're joining a group of like-minded employers that are binding by the same risk-management strategies. Get your 30 minutes with John Sbrocco and Crystal Hoarau >> CLICK HERE ----- 9.1% inflation rate. Probably the most "Googled" number today. There's another interesting number that almost no one...
THE FOLLOW-UP: how to revive last year's prospects. 11.07.2022 28:10
Show sponsor - Virtue Health - the Stop-Loss Purchasing Consortium that allows you to share risk . You're joining a group of like-minded employers that are binding by the same risk-management strategies. Get your 30 minutes with John Sbrocco and Crystal Hoarau >> CLICK HERE Don't feel like cold-calling lately? Here's an idea: let's pull the list of prospects you pitched last year. The ones you...
Motivation Is A Muscle 04.07.2022 29:08
Reserve your seat at Virtue Health Stop-Loss Webinar Date / Time : Tuesday, July 5 @ 2 pm EST. Only 39 seats left >> CLICK HERE You make goals to close 20+ clients… but then you procrastinate. You write a to-do list that includes daily cold calls, publishing articles every week, and creating a marketing campaign… but then you don't follow through. And this happens again and again and again. Seriou...
Summer Prospecting Strategies For Brokers 27.06.2022 34:42
Reserve your seat at Virtue Health Stop-Loss Webinar Date / Time : Tuesday, July 5 @ 2 pm EST. Only 39 seats left >> CLICK HERE Summertime. And the livin' is easy... This is what the next two-three months will look like for most brokers - including the incumbents. Of course, they will justify it with the BS stories that C-level executives often ghost brokers, cancel meetings, and don't have ti...
Why Traditional Stop-Loss Fails Your Prospects And Your Brokerage 20.06.2022 31:47
SHOW SPONSOR - VIRTUE ALLIANCE. Reserve your seat at the next Virtue Alliance webinar: "Why Traditional Stop-Loss Fails SMBs And Gets Brokers Fired." >> CLICK HERE Discover The Virtue Health Consortium - A New Way To Self-Funding. Arrange a one-on-one call with John Sbrocco CLICK HERE TO CLAIM YOUR SESSION Business owners don't expect strategy planning discussions from healthcare brokers unti...
Hide And Seek With Insurance Profits: How Insurance Companies And HMOs Hide Profits Of SME Sector 13.06.2022 30:31
Show sponsor www.virtuealliance.com - discover how to convert Fully Insured prospects into Self-Funding. Get a long-term solution for a long-term strategy. The CEOs of America’s seven largest publicly traded health insurance companies cumulatively earned more than $283 million in 2021 — by far the most of any year in the past decade. Yet, every year most small-to-medium sector companies receiv...
The Great Resignation 06.06.2022 29:30
Sign up for the Virtue Health Consortium webinar Date / Time: Tuesday, Jun 7 @ 2 PM EASTERN TIME https://virtuealliance.com/why-traditional-stop-loss-fails-smbs-gets-brokers-fired/ The number of voluntary separations, or quits, currently equal 4.4 million. That means 1.9 openings for every unemployed American, according to Bloomberg. By impacting the entire job market, this problem stays on top o...
Disqualifying Meeting With A Prospect 30.05.2022 36:10
Kobe Bryant once said: "A lot of people say they want to be great, but they're not willing to make the sacrifices necessary to achieve greatness." So what does it take to become a great, fearless closer in the brokerage business that views pressure as a new opportunity and knows how to grow their book of business in any market condition? The same thing top athletes do to become champions. You've...
Toughen Up! - How To Get Comfortable With Uncomfortable Conversations 23.05.2022 43:40
What breathes dread into more healthcare brokers than almost any other process in their business? Facilitating uncomfortable conversations. Oddly enough, most conversations that are followed by the sale ARE uncomfortable. And if you want to increase your book of business this year, you should make them part of your daily routine. How do you do that? We'll tell you in a minute... TUNE IN for th...
Market Crash: How Can Brokers Prepare 16.05.2022 36:08
"Crisis comes later than you predict it, but earlier than you expect it." The inflation soars to a 40-year high, consumer confidence dips, and the Federal Reserve looks on track to hike rates at the fastest pace since 2005... The U.S. economy may have just staged its fastest recovery from a recession in history — a notable feat after a crisis as catastrophic as the coronavirus pandemic — but th...
Find Your Niche - For Insurance Brokers 09.05.2022 25:36
1. Discover The Virtue Health Consortium - A New Way To Self-Funding. Arrange a one-on-one call with John Sbrocco https://bit.ly/3fVvipK 2. Join Heads Up Adviser Facebook Group 👉 https://bit.ly/37hJFyk 3. Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C 4. Subscribe on Youtube https://bit.ly/2QVutkY 5. Subscribe and Listen to Heads Up Adviser Podcast https://apple.co/35GRMDk If ever...
How Productive Brokers Prepare For Meetings 02.05.2022 34:41
1. Discover The Virtue Health Consortium - A New Way To Self-Funding. Arrange a one-on-one call with John Sbrocco https://bit.ly/3fVvipK 2. Join Heads Up Adviser Facebook Group 👉 https://bit.ly/37hJFyk 3. Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C 4. Subscribe on Youtube https://bit.ly/2QVutkY 5. Subscribe and Listen to Heads Up Adviser Podcast https://apple.co/35GRMDk These day...
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