John Sbrocco, Craig Lack

Heads Up Adviser

Business EN ↓ 158 episodes

Heads Up Adviser is a weekly show for top-performing insurance brokers who constantly improve their sales and marketing skills. Show hosts - John Sbrocco and Craig Lack share real-life stories, answer your questions and help you shorten your learning curve. Subscribe to the Heads Up Adviser Show today! http://headsupadviser.com/

Author

John Sbrocco, Craig Lack

Category

Business

Latest episode

Dec 2, 2025

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Episodes

The Power of AI Mental Health 02.12.2025

Lucas Siegel explains that a massive labor shortage and persistent stigma have made traditional therapy inaccessible for most working Americans. He details how Yuna, is bridging this gap by providing immediate, destigmatized, and affordable mental health support. With case studies showing 8x the engagement of a typical EAP, this conversation reveals the future of scalable mental healthcare. Tune i...

Fortune 100 Health Secrets: Steal These Strategies for Your Mid-Market Clients 11.11.2025

Lee Lewis explains the "grass is greener" paradox: large employers feel they're too bureaucratic to innovate, while mid-market employers feel they lack the scale. He reveals how a new model is breaking down these barriers, bundling Fortune 100-level solutions and making them accessible to the mid-market for the first time. Tune in to understand: Why the "Show-Up" model is the only effective way to...

The Advisor’s PBM Playbook: How to Win on Lowest Net Cost, Not Spreadsheets 28.10.2025

Justin, a PBM industry insider, pulls back the curtain on the complex games that drive up pharmacy spend. He explains the critical difference between a PBM that claims to be “transparent” and one that is a true fiduciary, contractually bound to act in your best interest. This conversation moves beyond the misleading “spreadsheet game” of chasing rebates to focus on the one metric that actually mat...

2025 Self-Funded Claims Update: What You Need to Know Before Your January 1, 2026, Renewal 16.10.2025

In this episode, John Sbrocco, Founder and CEO of Virtue Health, cuts through the industry jargon to give you a clear-eyed view of the current market. He breaks down the key factors driving medical inflation—from post-COVID utilization and provider consolidation to the staggering rise of catastrophic claims. Listen to learn:  The real story behind renewal increases and the key inflation drivers yo...

High Dollar Claimants: How to Manage Them and Stop the Bleeding 09.10.2025

Natalia Gertsik, a scientific researcher turned commercial leader, shares her personal journey into precision medicine after navigating a friend's brutal brain cancer diagnosis. She explains why traditional care navigation falls short for complex cases and how PHM's unique approach to precision medicine is not just saving lives, but also delivering substantial cost savings for self-funded employer...

Habits Of Multi 7-Figure Brokers 15.07.2025

A million-dollar book isn’t success anymore—it’s table stakes. In this episode, join business advisers John W. Sbrocco and Craig Lack as they reveal the specific habits and mindsets that drive brokers to multi 7-figure success and give you a practical roadmap to scale beyond your current limitations. What we cover in this episode: Why million-dollar books are like million-dollar houses (not what t...

Why Your Prospects Keep Saying NO: Sales Psychology Secrets 24.06.2025

Are you tired of hearing "no" from prospects, even when your solution is a perfect fit?  The problem isn't your offer, it's human psychology. In this episode, we break down the core reasons clients resist change and give you a practical framework to overcome objections and finally get them to say "yes." LEARN MORE: Heads Up Adviser: https://virtuealliance.com/most-recent/why-your-prospects-keep-sa...

Stories of Going Long 06.08.2024

Thank you to our sponsor: Virtue Health. On Today's Episode: Why do you need to play the long game in a world chasing quick wins? It's easier to stay with the same book of business every year than reinventing and betting on yourself to earn more in the long run. Welcome to a new episode where industry experts John W. Sbrocco and Craig Lack reveal how to thrive in the health insurance industry by p...

Do You Deserve to Win? 30.07.2024

In this episode of Heads Up Adviser, John W. Sbrocco and Craig Lack challenge the concept of winning in both business and life. This episode is packed with insights that will make you reflect and redefine your success. Here’s a sneak peek: -How time changes your definition of winning  -Why people get wired to believe their past is their future  -How brokers can package themselves and win the marke...

How to Overcome The Dopamine Addiction Ruining Your Success 24.07.2024

In this episode of Heads Up Adviser, John W. Sbrocco and Craig Lack uncover why some brokers after 5 years still have the same size book. The main reason? Short term dopamine. We touch on: How dopamine addiction (social media and distractions) impacts your business Steps you can start taking today to break free from feeling miserable How a 20% increase in efficiency can double your revenue Why, wh...

How to turn fear of failure into fuel for Success 25.06.2024

In this episode of Heads Up Adviser, Craig Lack and John Sbrocco discuss daunting topics of failure and fear in business, sharing their personal experiences and insights. We touch on: - Why failure feels devastating and how to flip the script - How to use failure and fear as a motivator rather than a deterrent - Simple steps to reprogram your brain for success in business and life - How to catch n...

Why Darren Hardy calls B.S. on Finding Your Passion 19.06.2024

In this episode of Heads Up Adviser, Craig Lack, and John Sbrocco discuss why passion alone won’t cut it in sales and business.   We touch on: - The reality of passion in work and self-employment - Why you don't need to love every aspect of your work - Importance of discipline and habits - Embracing discomfort in self-employment - Finding purpose and excitement in work - Overcoming challenges for...

Close 20K LIVES in 20 Minutes 🔥🔥 11.06.2024

🔥 Ready to supercharge your sales? In this episode of Heads Up Advisor, John and Craig are back with explosive tips and tricks to help you nail that crucial first meeting. Discover how Craig closed a 20,000-life group in just 20 minutes and learn how you can apply these game-changing tactics to your own sales strategy. 🚀 💡  Topics Covered:  1. The secrets to making the first meeting count  2. C...

"Thank You For Your Business" - Thanksgiving Special 22.11.2023

Thanksgiving is just around the corner, and on this special episode of the Heads Up Adviser Show, John Sbrocco and Craig Lack are serving up something truly meaningful. Join an insightful discussion on how to make gratitude a year-round practice with your clients and prospects.    ____ Want more Heads Up Adviser?    🏆 Become an Insider →  https://headsupadviser.com  🎙️ Podcast →  https://apple.co...

Broker's Rally Cap - How To Finish The Year Strong 13.11.2023

Ready to ignite your motivation, supercharge your energy, and secure those game-winning prospects in Q4 / 2023? John Sbrocco and Craig Lack curated expert insights and motivational tips to empower you to finish the year strong. Picture this – turning the tide, snatching deals out of the jaws of defeat, and wrapping up Q4 like a champ. Yeah, that's the vibe, and this episode is your backstage pass...

Money Smart - Tax Strategies For Brokers - with Eric Nghiem 24.07.2023

👉 Your journey to financial wisdom and entrepreneurial success starts now! Join Eric Nghiem, Tony J. Hughes, Amanda Holmes , and a community of like-minded professionals who are ready to make a real impact in the brokerage business. Reserve your spot today for High Stakes Advising 202 3 - The #1 Sales & Marketing Event For Healthcare Brokers.  Click the link below to secure your place at this mus...

Converting Fully Insured Prospects - with Chad Burdo 17.07.2023

CLICK HERE to download "Broker's Guide To Meeting The CFO" from Virtue Health and Gary Bender >>  ______ Meet Chad Burdo at the #1 Sales & Marketing Event For Healthcare Brokers - High Stakes Advising 2023 🗓️ AUG 14-15 | 2023 🔖  Hard Rock Hotel and Casino, Hollywood, FL   Tired of the same old "save 15% in 15 minutes" pitch? So are your corporate clients! Luckily, Chad is here to save the day. Wi...

Broker's Guide: The Renewal Meeting 03.07.2023

CLICK HERE to download "Broker's Guide To Meeting The CFO" from Virtue Health and Gary Bender >>  ______ Meet Gary Bender at the #1 Sales & Marketing Event For Healthcare Brokers - High Stakes Advising 2023 🗓️ AUG 14-15 | 2023 🔖  Hard Rock Hotel and Casino, Hollywood, FL   Benefits renewal season is not that far away. And this year, it may get complicated.  Healthcare brokers that plan to maintai...

Meet The CFO - with Gary Bender 28.06.2023

CLICK HERE to download "Broker's Guide To Meeting The CFO" from Virtue Health and Gary Bender >>  ______ Meet Gary Bender at the #1 Sales & Marketing Event For Healthcare Brokers - High Stakes Advising 2023 🗓️ AUG 14-15 | 2023 🔖  Hard Rock Hotel and Casino, Hollywood, FL ______ Ever wondered what differentiates various types of CFOs? Curious about the ins and outs of their roles? Need tips on how...

2023 Reports For Your Health Insurance Renewal Meeting 19.06.2023

Click Here To Join The #1 Sales And Marketing Event For Healthcare Brokers - High Stakes Advising 2023  🗓️ AUG 14-15 | 2023 🔖  Hard Rock Hotel and Casino, Hollywood, FL ___________ Click here to download "2023 Milliman Medical Index" >>  Click here to download Sunlife Report - "High-Cost Claims And Injectable Drug Trends Analysis."   🎙️ Tune in to our latest podcast episode: "2023 Reports For You...

The Numbers Behind A Winning Self-Insured Plan - with Kevin O'Kane 12.06.2023

Click Here To Join The #1 Sales And Marketing Event For Healthcare Brokers - High Stakes Advising 2023  🗓️ AUG 14-15 | 2023 🔖  Hard Rock Hotel and Casino, Hollywood, FL _____ Download "Broker's Guide To Mastering ChatGPT >>  Get prompts for social media campaign and email marketing campaign for brokers. _____ The Universe speaks in numbers, and Self-Insured Plans are no exception.  Kevin O'kane,...

ChatGPT For Brokers 06.06.2023

Join The #1 Sales And Marketing Event For Healthcare Brokers - High Stakes Advising 2023  🗓️ AUG 14-15 | 2023 🔖  Hard Rock Hotel and Casino, Hollywood, FL Discover the Prospecting Sales, and trends for insurance brokers to dominate the market in the next 5 years.  Immerse yourself in 2 days of non-stuffy expert intense learning and networking sessions delivered by industry leaders in healthcare,...

Prospecting In Recession For Insurance Brokers - with Lydia Bishop 30.05.2023

Join The #1 Sales And Marketing Event For Healthcare Brokers - High Stakes Advising 2023  🗓️ AUG 14-15 | 2023 🔖  Hard Rock Hotel and Casino, Hollywood, FL Discover the Prospecting Sales, and trends for insurance brokers to dominate the market in the next 5 years.  Immerse yourself in 2 days of non-stuffy expert intense learning and networking sessions delivered by industry leaders in healthcare,...

Skyrocket Your Sales Performance - with Wendy Weiss 22.05.2023

Discover the Prospecting and Sales trends for insurance brokers to dominate the market in the next 5 years. Join The #1 Sales and Marketing Event For Healthcare Brokers - High Stakes Advising 2023  🗓️ AUG 14-15 | 2023 🔖  Hard Rock Hotel and Casino, Hollywood, FL 🕊️ Super Early Bird Tickets are currently available at a 61.5% discount! CLICK HERE to grab your ticket before the Super Early Bird flie...

Freelance Fever: A Smart Way To Outsource Marketing & Sales For Brokers 15.05.2023

If you’ve never done it before, figuring out how to hire a freelancer can be a bit overwhelming. Should you hire a freelancer from your own network? Use a freelance platform like Fiverr or Upwork? Or maybe there is some secret method to hire a freelancer that you don’t know about yet? In this episode, John Sbrocco, Craig Lack, and Margo White talk about the nuances of outsourcing your daily tasks...

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