He Said, She Said: Razor Branding™ Podcast

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Kyle Geers, CPA , CEO and co-founder of Zeroed-In Consulting , to discuss the importance of financial literacy for small business owners and how embracing new financial technology can help streamline personal accounting tasks, while at the same time, protect and improve your brand. Kyle Geers is a licensed CPA ba...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael reflect on the past year and what they believe we can expect in 2024 – providing their insight on emerging technology and trends as they relate to branding and businesses working in B2B spaces.  The He Said, She Said: Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepr...

On this bonus episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Rick Caballo , a designer, artist, creative director, and co-founder of the Nashville, Tennessee, and Australian-based Dead Horse Branding . On the podcast, Rick provides his insight on branding for musicians and personalities, in addition to the importance of building relationships for the long-term success of a...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Levi Lascsak , an author, real estate agent, video creator, and co-founder of Passive Prospecting , to discuss how mastering the art of creating quality content helps generate inbound leads for your brand.  Levi Lascsak is a real estate agent, video creator, author, and co-founder of Passive Prospecting. He is al...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Serial Entrepreneur and Author Jeremy Delk to discuss embracing failure, learning from adversity, and gaining a deeper understanding of your brand through emotional and quantitative data. Jeremy Delk is a self-made entrepreneur, author, investor, and speaker. Since 2001, his businesses have earned hundreds of mil...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Becky Lawlor , the Founder and Chief Research and Content Officer at Redpoint , to discuss the challenges of using data meaningfully and the importance of effective survey design when creating and implementing marketing strategies.  Becky Lawlor is the Founder and Chief Research and Content Officer at Redpoint ,...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Lori Haller , founder of Designing Response , to talk about the challenges of staying relevant, creative problem solving, and the importance of being adaptable to different audiences.  Lori Haller is an extremely in-demand creative strategist, speaker, author, and coach whose agency has been creating award-winnin...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Shachar Meron , Partner and Creative Strategist at Bluegreen Branding , to discuss the importance of education, research, and collaboration – both creatively and strategically – for B2B branding to yield better results for your brand.  Shachar Meron has 20 years of experience as a branding, advertisin...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Kurt Uhlir, a globally recognized marketer, operator, and speaker, to talk about how establishing systems and processes early on leads to building better businesses and better brands.  Preview Caption: As a popular keynote speaker, podcast guest, and author, Kurt Uhlir wants to help people and create environments...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Jonathan Sachs, Chief Revenue Officer at iDiscovery Solutions , and our very own Molly Daigle, President of Client Success at brandRUSSO, to celebrate International Podcast Day and to talk about their experiences hosting podcasts for their respective brands.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Katrina McKinnon, an Australian content writing expert, to talk about the value of storytelling in marketing and how combining creativity and strategy creates strong, compelling, and lasting brands. (Sound familiar?)   Katrina McKinnon founded one of Australia’s first web development agencies in 1996 and pioneer...

On this week’s episode of  He Said, She Said: Razor Branding™ Podcast,  we are joined by Gil Allouche , founder of Metadata , to discuss the role of automation in marketing and how it can benefit both productivity and happiness. Michael, Jaci, and Gill also spent time talking about the idea of bringing a B2C mentality to a B2B world, and the potential for changing the rules of B2B marketing. Toget...

On this week’s episode of  He Said, She Said: Razor Branding™ Podcast,  we are joined by David Deutsch , copywriter, marketing strategist, author, and copywriting coach, to discuss the changing landscape of advertising and how some traditional advertising methods can still be a secret weapon in modern B2B branding. David also shares some of his experience while working for the great Davi...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Dan Chamberlain , Senior Director of Marketing (Americas) at ENGIE Impact , to talk about B2B marketing, specifically how identifying your target industries with the right strategies and aligning your sales and marketing teams can take your efforts to the next level.  A highly engaging and successful leader, Dan...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Sean Schnipper, Director of Marketing at Transervice , to talk about the challenges and strategies involved in managing a brand for a national logistics company, emphasizing the importance of collaboration, authenticity, and trust in building a successful brand. Sean Schnipper is the Director of Marketing at Tra...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Nathan Yeung, Vice President of CMO Services at Find Your Audience Marketing Partner , to discuss his thoughts about the progression of AI tools, the need for alignment within organizations, and his experiences as a marketer in an ever-evolving industry.  Nathan Yeung is an experienced marketing strategist with o...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Brian Will , a serial entrepreneur, industry-leading business and sales management consultant, and two-time Wall Street Journal best-selling author, to talk about the importance of accepting and efficiently adapting to change in the business and branding industries.  Brian Will is an industry expert in sales and...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are sans guest, so they decided to divulge into one of their many areas of expertise: building brands – specifically, how to build your brand from the inside out. From forging solid relationships and developing a strong culture to investing in your internal team, Jaci and Michael share the key components o...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Eric Quanstrom, Chief Marketing Officer at CIENCE , to talk about his work in B2B marketing and how leveraging AI tools has helped him stay ahead of the game.  Eric Quanstrom is the Chief Marketing Officer at CIENCE, a B2B lead generation service, where he focuses his expertise on growth, sales, and marketi...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Adam Warner, Director of Field Marketing at GoDaddy, to take a closer look at how artificial intelligence (AI) is affecting marketing and branding strategies (but not the way you might think).  Adam Warner is the Director of Field Marketing at GoDaddy . In his role, Adam raises brand awareness through events and...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Jodi Daniels, a privacy/security specialist and author, to discuss how to protect your brand and your brand’s reputation from privacy and security threats online.  Jodi is the founder & CEO of Red Clover Advisors , co-host of the She Said Privacy/He Said Security podcast , a national keynote speaker, and co-...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by, well , themselves . Due to a last-minute rescheduling, Jaci and Michael were left to their own devices, and they decided to share about how they’ve learned to adjust to change over the years – specifically, how they’ve managed work-life balance, transitioned into a hybrid work environment, a...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast,  we are joined by Jason Berkowitz, SEO extraordinaire, to learn about search engine optimization (SEO), how to properly use SEO, and how to “break the web” to make sure you’re at the top (where you deserve to be).  Jason Berkowitz is the founder and SEO Director of Break the Web , a search marketing agency that special...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Jonathan Pritchard, a mentalist turned consultant, to learn how applied psychology (aka mind reading) can help you create better systems within your company and change how you view branding and sales.  Jonathan Pritchard is the founder of ZAVANT enterprises and the author of multiple books focused on the pow...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Melissa Bowen take over for a special “She Said, She Said” episode to talk about their newest endeavor: Brand State U’s Women’s Summit at Sea.  Melissa Bowen is a Licensed Professional Counselor, Coach, and a Certified Daring Way™ Facilitator. Her work revolves around the belief that lives, relationships, and leade...