He Said, She Said: Razor Branding™ Podcast

On this week’s episode of  He Said, She Said: Razor Branding™ Podcast,  we are joined by Dr. Jean Oursler to discuss all things Caveman Brain – from what it actually is, to how to keep your Caveman Brain from preventing growth in your business.   Dr. Jean Oursler is a business psychologist, author, performance coach, speaker, organizational development consultant, and the creator of  The Cav...

On this week’s episode of  He Said, She Said: Razor Branding™ Podcast,  we are joined by Mila Grigg, the founder and CEO of  MODA , one of the most reputable branding agencies in the country,  to discuss the importance of personal branding and how building a strong personal brand can change the way you do business.   With over 20 years of experience, Mila is an expert in b...

On this week’s episode of  He Said, She Said: Razor Branding™ Podcast,  we are joined by Tony Rubleski to discuss “Discovering the Missing Elements in Your Brand” – and why things like employee retention and professional development are vital to creating and maintaining your brand.  Tony Rubleski is a bestselling author, business consultant, keynote speaker, and the president...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast we are joined by Steven Bugg to discuss “Building a Brand from the Inside Out” and how to use progressive marketing and advertising to connect in the ever-changing world.   Steven Bugg is the President and CEO of Great Lakes Credit Union who believes that his role as “chief enthusiasm officer” is a job where one must ut...

Chris Bond joins  He Said, She Said: Razor Branding™ Podcast  to talk about the importance of hiring and keeping the right people to not only build a strong company, but also a stronger brand.  Chris Bond , CEO and Founder of Bluewater , is equipped with 30+ years of experience in Learning and Talent Management, sharing his knowledge through articles, speaking, and consulting. He st...

Leslie Gibbs joins the  He Said She Said: Razor Branding ™ Podcast  to talk about her experience in developing brand strategies and the importance of having a strategy for every brand. Leslie Gibbs is a career marketer with a passion for helping brands discover and implement strategic plans. Her time as a Chief Strategy Manager, with companies like Modern Vascular , has provided her with...

Nick Gray joins the He Said, She Said: Razor Branding™ Podcast to talk about building relationships, and how relationships play such a big role in not only branding, but in life. Nick Gray  is an entrepreneur and author living in Austin, Texas. He started and sold two successful companies: Flight Display Systems and Museum Hack. Nick is the author of The  2-Hour Cocktail Party , a step-by-step han...

Kevin Maney joins the  He Said She Said: Razor Branding™ Podcast  to discuss Category Design, and how he helps companies dominate new market categories.  Kevin is a journalist who has been covering tech and society for 30 years, and is the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin is a partner at Category Design Advisors where he and his team g...

On this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael welcome Dave Snyder to talk about Content Marketing, and how to best use it and manage it in today’s ever-changing digital world. It’s a problem all businesses face as they try and keep up with demand, while also protecting the integrity of their brand. Dave provides great insight on this topic, in an entertaining...

Join Jaci and Michael Russo on this addition of the He Said, She Said: Razor Branding™ Podcast as they discuss, “What is a Brand?”  At first glance, it sounds like a silly question. After all, the term branding has become part of our everyday vernacular. But with so many interpretations and uses, it’s important to bring some clarity to what it means for practical usage.  In this e...

In our “5 R’s of Branding,” the first principle is probably the most important – REALIZE; The consumer owns the brand, and the only way to help influence perceptions and encourage loyalty and trust, comes from the relationships you build over time. Rob Kessler, the inventor and co-founder of Million Dollar Collar, knows a few things about relationship building and joins us on the He Said, Sh...

At RUSSO, we talk a lot about consumer behavior and the importance of consumer insight to develop messaging that not only resonates but also inspires. Today, we welcome Professor Aaron Ahuvia, Ph. D., the world’s leading expert on brand love, i.e. how love works when we love a brand, product, or anything else that isn’t a person. In his new book, The Things We Love: How Our Passions Connect Us and...

A lot of people are talking about storytelling these days, but what does that mean exactly, and how do you go about telling yours? Joining us on the He Said, She Said Razor Branding podcast to discuss this is Lindsay Pinchuk, an award-winning entrepreneur, consultant, community builder, connector, storyteller, expert marketer, social media maven, spokesperson, on-air expert, small business champio...

Joining us on the He Said, She Said Razor Branding™ Podcast today to discuss Entrepreneurial Branding is Travis Rosbach. Capt. Rosbach has spent the last three decades enhancing his entrepreneurial skills. Throughout the years, Mr. Rosbach has been proud to invent and found Hydro Flask®, work as a business broker, fly as an Airline Pilot, is an active Professional Speaker, and start The Tumalo Gro...

B2B branding can be a challenge for most, particularly when you are more familiar with a B2C approach that, on the surface, provides more opportunities for emotional connections. Truth is, B2B branding provides the same opportunities; you just have to know where to look. Rob Kirkpatrick, Head of Brand and Communications for Airspace, joins us to discuss his experience with B2B branding and how to...

Choosing the right agency is one of the first, and often most important steps in building a strong brand. Joining us to discuss his insight and experience is Jonathan Sachs of iDiscovery Solutions (iDS) – an international eDiscovery firm specializing in solving complex data problems. With over 15 years of consultative sales experience in the areas of eDiscovery, managed review, forensics, cyber, a...

Focus, or The Who of your brand, is the first of four primary elements RUSSO uses in the RazorBranding™️ process to change the conversation and better position clients within their marketplace. Focus helps define who you are and who your audience is through the use of consumer insight, demographics, psychographics, and personality profiles. Helping to provide some insight on how research plays a l...

Joining us on the Razor Branding™ is Maureen Dugas Foster, who has developed a superpower she calls manifesting abundance.

Joining the Razor Branding™ Podcast is Leigha T. Porter, founder and artistic director of F.I.R.E. Expressions Performing Arts Conservatory.

Joining us on Razor Branding™ Podcast LIVE is Michael Frugé, owner and operator of Parish Rice.

Joining us on Razor Branding™ Podcast LIVE is Loren Felman of 21 Hats.

Join us as we visit with Michael Murdoch and Robbie Dale, founders of The House and Story Cube.

Joining us is Dan Jurek, LPC-S, LMFT and Roy Petitfils, LPC with Pax Renewal Center.

Joining us on Razor Branding LIVE are Stephen Ortego with SO Studio and Peter DeHart with Make Made to discuss Downtown Lafayette’s new wayfinding system.

Joining us is Lauren Kate, Pitch Strategist and Founder of VC Worthy Business.