He Said, She Said: Razor Branding™ Podcast

In this episode of the  He Said, She Said: Razor Branding Podcast , Jaci and Michael are joined by Dave Behar , entrepreneur, Chief Executive Athlete, and two-time Amazon bestselling author. Dave shares insights on leadership, branding, and the power of collaboration. From his work with NIL programs to his approach to building brands through strategic partnerships, Dave offers a fresh perspective...

In this episode of the  He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo sit down with Matt Mathison , entrepreneur, investor, and founder of MBL Partners . Matt shares insights from his new book,  Leadership Orbit , a guide to redefining leadership and creating momentum through consistent micro habits. From building strong company cultures to mastering time management, Matt brea...

In this episode of the  He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo are joined by William Vanderbloemen , CEO of Vanderbloemen and author of  Be the Unicorn . William shares his incredible journey from pastoral ministry to building a successful executive search firm for faith-based organizations. With humor and wisdom, he dives into how focusing on human-to-human (H2H) skill...

In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo sit down with Dr. Mechelle Roberthon , a dynamic leader in professional development and workplace culture. Dr. Roberthon shares her inspiring career journey, from discovering her passion for teaching adults to becoming a sought-after consultant in employee engagement and organizational growth. Together, they...

In this episode of the  He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo are joined by Elissa O’Dell and Mia Pokriefka , the innovative minds behind Huxly , a creative tech agency redefining how brands engage with their audiences. Elissa and Mia share their journey into the world of AI-powered chat experiences and how they’ve moved beyond traditional chatbots to create personaliz...

In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo welcome Sarah Segal , founder of Segal Communications , for an engaging conversation about her transition from broadcast journalism to PR and what it takes to succeed in today’s evolving communications landscape. Sarah shares insights from her career, including the art of storytelling, the challenges of earne...

In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo sit down with direct mail expert Wilson Zehr , CEO of Zairmail , to explore why traditional marketing tactics like direct mail are resurging in today’s digital-first world. Wilson shares his expertise, explaining how direct mail cuts through the digital noise and remains a highly effective tool for building m...

In this episode of the  He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo dive into a crucial topic for business leaders and marketers: adaptability. The discussion explores how companies can evolve and adapt their strategies without abandoning the core brand values that have driven their success. They break down when to stay the course and when to embrace change, using examp...

In this episode of the  He Said, She Said: Razor Branding Podcast , hosts Jaci and Michael Russo sit down with Dan Regard , CEO of iDiscovery Solutions (iDS) , to explore the challenges of leading a global team in a hybrid work environment. Dan shares his insights on how IDS has leveraged technology to maintain reliable internal communication while building trust and culture across continents. The...

In this episode of the He Said, She Said, Razor Branding podcast, Jaci and Michael Russo discuss the critical components of strategic brand planning, focusing on their Razor Branding™ process. They explore the four essential elements: Focus (understanding your audience), Promise (why people should care), Connection (the messaging), and Harmony (where to reach your audience). Jaci and Michael addre...

In this episode of the “He Said, She Said” Razor Branding™ Podcast, hosts Jaci and Michael Russo welcome  Chris Hutchinson  from  Trebuchet Group . Chris dives deep into the importance of leadership in building effective teams, sharing insights from his experience as an Air Force officer and a “recovering mechanical engineer.” Discover how great leadership can be learned and why every team member...

In this episode of the He Said, She Said Razor Branding™ Podcast, hosts Michael and Jaci Russo continue their conversation with Dr. Tricia Groff, focusing on advanced empathy and its application in marketing and leadership. Following their previous discussion, this episode delves into how understanding people can enhance marketing strategies, foster better relationships with clients, and lead to m...

In this episode of the “He Said, She Said” Razor Branding Podcast, Michael and Jaci Russo are joined by Brett Townsend , Senior Vice President of Strategy at Questor Strategy and Insights . The discussion dives into market research, consumer insights, and the importance of empathy in branding and marketing. Throughout the conversation, Brett shares anecdotes from his time at PepsiCo, i...

Join Jaci and Michael Russo as they welcome David C. Barnett to the podcast. As an accomplished author, speaker, educator, and consultant, David brings a wealth of knowledge on buying and selling businesses, entrepreneurship through acquisition, and the current business landscape influenced by trends like the “silver tsunami” and internet “influencers.” Tune in to learn why...

In this episode of the Razor Branding Podcast, hosts Jaci and Michael Russo welcome Dr. Tricia Groff , a licensed psychologist specializing in executive coaching and consulting for high achievers. The conversation delves into the critical intersection of psychology and branding, exploring how understanding human behavior can enhance business strategies. Dr. Groff shares insights on the importance...

In this episode of the “He Said She Said Razor Branding” podcast, hosts Michael and Jaci Russo dive into the intricate connections between branding and relationships, using their daughter’s recent wedding as a backdrop. The discussion explores how marriage is a powerful metaphor for brand relationships, emphasizing the importance of commitment, trust, and understanding in persona...

Joining Jaci and Michael on this episode of the He Said She Said, Razor Branding Podcast is Jason Friedman ,  a theater nerd turned serial entrepreneur. Jason’s passion lies in coaching, supporting, and championing other entrepreneurs in growing and scaling their businesses. His involvement in national theater tours helped him realize that the same principles used in show business to command...

In this episode of the “He Said She Said Razor Branding” podcast, hosts Michael and Jaci Russo delve into the complexities of rebranding – clarifying that rebranding encompasses far more than just a new logo; it involves a comprehensive assessment of a company’s visual identity, messaging, and audience. They discuss the importance of maintaining consistency and emotional connecti...

Greg Brooks joins Jaci and Michael on this week’s episode of  He Said, She Said: Razor Branding™ Podcast  to talk about the current and future state of SEO, and how businesses can thrive in an ever evolving digital marketing landscape. As Partner and CMO at SearchTides , a forward-thinking SEO agency, Greg provides his insight into how businesses can take advantage of technology, as well as tips o...

Joining Jaci and Michael on this week’s episode of  He Said, She Said: Razor Branding™ Podcast  is Rachel Hernandez, Director of Brand Strategy at Next Net Media. Known for her deep insights into brand strategy and SEO, Rachel discusses the evolution of digital marketing, emphasizing the impact of AI and the internet’s dynamic landscape. Tune in to gain expert knowledge on enhancing your bra...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by Brandon Leibowitz, the founder and operator of SEO Optimizers, to talk about the often discussed, but rarely understood topic of SEO, and the importance it plays in branding.  Brandon Leibowitz runs and operates SEO Optimizers, a digital marketing company that focuses on helping small and medium-si...

Greg McDaniel , a partner in McDaniel/Callahan Real Estate Team in Northern California,  joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the importance of authenticity – both in branding and in life. As a real estate agent known for his authenticity and unique perspective on life and business, Greg McDaniel shares his insights on the...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael talk about their recent attendance at the 21 Hats Conference in Fort Worth, TX. They highlighted the pivotal role that the 21 Hats founder, Loren Feldman , has played in the continued growth of their business in addition to providing insights gained from their participation at the conference. One of the biggest...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Mark Donnigan , founder of Growth Stage Marketing , to discuss the shift from traditional marketing to virtual marketing, understanding your audience, and the importance of who’s on your marketing team. Mark Donnigan , founder of Growth Stage Marketing , builds technology companies as a virtual chief marketing of...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Jeff Bartsch , visionary storyteller and founder of Story Greenlight , to discuss the power of storytelling in branding and how to reach your audience in the age of AI by creating authentic content with human connection. Jeff Bartsch is a visionary storyteller and founder of Story Greenlight , a coaching company...