He Said, She Said: Razor Branding™ Podcast

Cummings Electrical isn’t the electrician you call when a breaker flips. They’re a major commercial and industrial contractor doing high-stakes electrical work for data centers, hospitals, high-rise multifamily, and massive builds across the country . On this episode of the He Said, She Said: Razor Branding™ Podcast , we sit down with Matthew Stephenson , VP of Marketing at Cummings Electrical , t...

With a name like Sunshine Makarow , you expect bright energy — and she absolutely delivers. Sunshine joins us to talk about marketing in a highly technical, highly regulated healthcare environment, where your audience includes everyone from infection prevention teams and procurement to department managers and end users. In this episode, Sunshine shares how she balances emotional connection with sc...

In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael sit down with Greg Bowman of Precision Core , a leader in the corrugated manufacturing industry serving national brands—many of which you’ve seen every day without ever knowing who made the box. Greg shares the realities of marketing in a highly confidential, IP-protected industry where showing the work isn’t alwa...

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael talk with Meghan Marks , Chief Marketing Officer at Orca Security , about what it takes to build—and brand—a company in hypergrowth. With 15+ years in tech marketing at companies like Palo Alto Networks, Twistlock, and Siemens, Meghan knows how to turn complex categories into clear stories that drive real results....

In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael talk with Justin Davidson , Senior Marketing Manager for JE Dunn Construction ’s Industrial & Manufacturing business unit — part of the company’s Advanced Facilities Group. JE Dunn is one of the largest construction firms in the country, delivering complex industrial and advanced manufacturing projects nationw...

In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael sit down with Linda Richardson , a values-driven marketing executive leading Blue Stream Fiber’s expansion from Florida into Texas. Blue Stream isn’t a traditional internet provider—they partner directly with HOAs, developers, boards, and property managers through bulk fiber agreements. That means Linda isn’t mark...

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael talk with Jason Gough, a 25-year marketing veteran who went from supplements and nutraceuticals to stone, surfaces, and seriously big kitchens. After decades in traditional B2C products, Jason now leads marketing for Bedrock Quartz, navigating the unique challenge of serving both homeowners and custom home builders...

In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael sit down with Andrew Burton —founder and President of Creekside Homes —who has spent decades turning custom home building into a brand of high-performance, beautifully designed homes in Northwest Oregon. Andrew’s story begins on a carpentry crew in high school, evolves into building his first business at age 19, a...

What do you do when your product makes people pause, laugh—or even cringe? In this episode, Jaci and Michael talk with Rochelle Paulet , Marketing Director for Evolve Rat and Mouse Birth Control (yes, really), about the art of branding something the world didn’t know it needed. Rochelle shares what it takes to launch a category-defining product, manage B2B and B2C messaging at once, and build coll...

This week, Jaci and Michael sit down with Liz Brooks, VP of Client Services at Interview Valet, to talk about how brands can use podcasting to build credibility and connection in a crowded market. From her roots in PR to helping hundreds of brands land on the right shows, Liz knows how to turn conversation into conversion. She shares insights on storytelling, authority marketing, and the art of be...

In this episode, Jaci and Michael Russo sit down with Zach Schleien , CEO and Co-Founder of Filteroff, the video speed dating app changing how people meet and connect online. Zach shares how building authentic relationships, whether in love or in business, comes down to one thing: authenticity. From creating a more honest dating experience to building multiple successful brands, Zach’s story is a...

This week, Jaci and Michael sit down with David Feinman , Co-Founder and CEO of Viral Ideas , to talk about the art (and science) of video that actually gets watched. From building The Zombie Run in college to leading a global video-editing agency today, David’s entrepreneurial journey is all about turning big ideas into scalable systems without losing creativity. He shares how Viral Ideas has gro...

In this episode, Jaci and Michael Russo sit down with Charlie Grinnell, CEO of Right Metric, to unpack how marketers can stop drowning in data and start using it to make smarter decisions. Charlie shares how Right Metric helps brands cut through the noise, focusing on what people do rather than what they say . From uncovering the hidden truths in customer behavior to leveraging AI responsibly, thi...

In this special creative team takeover episode of the He Said, She Said: Razor Branding™ Podcast , Michael Russo steps in with brandRUSSO’s designers and developers for a candid conversation about the role of design in branding—and why it matters more than ever. They delve into the invisible impact of design, why people often only notice when it’s bad, and how brand touchpoints (from logos to typo...

In this special host-only episode, Michael and Jaci Russo pull back the curtain on what’s really holding brands back—and it’s not just budget or competition. From the dangerous “If we build it, they will come” mindset to the overreliance on social media as a silver bullet, they explore why so many marketing efforts fail to connect. They also delve into the critical role of touchpoints, the underes...

In this episode, Jaci and Michael Russo sit down with Ari Weinzweig , co-founder of the iconic Zingerman’s Community of Businesses, to explore how culture, values, and vision shape brands from the inside out. From dishwashing to deli ownership to thought leadership, Ari shares his unorthodox journey into entrepreneurship—including lessons in humility, the importance of visioning, and why leadershi...

On this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael Russo sit down with Mike Barton , VP of Corporate Communication & Content Marketing at AudioEye , to discuss what it truly means to make your brand accessible. From his 14 years at Adobe to his current role at AudioEye, Mike has seen firsthand how often marketers unintentionally leave people out of the convers...

In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael Russo sit down with Ryan Chute , founder of Wizard of Ads Essential Services, to talk about the kind of branding that sticks—not because it sells fast, but because it builds trust. Ryan’s background in transactional sales gave him the grit. However, it was his experience at Wizard Academy that provided him with th...

In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael Russo welcome global brand leader Fernando Andreazi for a dynamic conversation about what it really means to build brand equity in a global market. Fernando shares insights from his international career in brand management, marketing strategy, and consumer engagement—unpacking the nuances of branding across cultur...

In this episode of the He Said, She Said: Razor Branding Podcast , brand experts Jaci and Michael Russo talk with Mickie Kennedy , founder of eReleases , about the power of using press releases for brand awareness and earned media coverage. With over 25 years of experience in public relations and media strategy, Mickie breaks down how small businesses and startups can use PR to increase visibility...

In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo sit down with Daale Carter , Managing Director of energy BBDO and a standout voice in the global advertising world. With a career that started in entertainment law and moved through experiential marketing, strategy, and media, Daale brings a rare blend of experience, empathy, and leadership to the conversatio...

In this episode of the  He Said, She Said: Razor Branding Podcast , it’s just the hosts—Jaci and Michael Russo—going deep on what it  really  takes to make an agency-client relationship work. No guests. No filters. Just 25 years of experience packed into one conversation about collaboration, communication, and what happens when trust breaks down. From misaligned expectations and ter...

In this episode of the  He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo talk with  Robert J. Pelletier , CEO of Pacific Hardwood , about how he turned a traditional manufacturing business into a $20M industry leader through storytelling, relationship-building, and relentless content creation. From using Instagram to drive $8M in sales to embracing AI for content planning, he off...

In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo sit down with Cairo Marsh , Founder and Executive Partner of relativ* , a marketing consultancy known for crafting brand experiences rooted in empathy and human connection. Cairo brings a global perspective—shaped by his upbringing in the Bronx and his time living and working in Tokyo—to the conversation. He...

In this episode of the  He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo welcome  Stewart Cohen , an award-winning photographer, filmmaker, and creative entrepreneur. Stewart shares his insights on the evolution of content creation, the power of authentic storytelling, and how brands can stand out in a fast-moving digital world. Whether you’re a marketer, creative, or busin...