Podcast Chef
Hard to Market
On Hard to Market, we discuss the challenges marketing nuanced products and services in the B2B space. Guests include marketing leaders in diverse industries that have products or services that are tricky to sell. Expect to hear success and horror stories from the marketing front-lines on the very next episode of Hard to Market.
Where to listen?
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Episodes
Why Relationship Development is the Best Selling Model with Podcast Chef’s Sean Boyce 10.01.2023 27:23
Sean Boyce has run his consultancy firm NxtStep Consulting for over 10 years but found he wasn’t able to grow his network effectively and efficiently through in-person marketing or lead generation services. To solve this Sean founded Podcast Chef, a full-service podcast management platform that helped him grow his network while making awesome content at the same time. Seeing the effectiveness of...
Expanding your Client Base through Digital Marketing with Vision Cue Media’s Keon George 03.01.2023 23:19
Keon Georges is the CEO and Founder of Vision Cue Media, a digital marketing, advertising, and media buying agency. After working in the military and civil service for over 20 years Keon transitioned to public life, starting his digital marketing agency that provides services for startups, small and medium-sized businesses. Here are a few of the topics we’ll discuss on this episode of The Consulti...
Effective Content Strategies with Podcast Chef’s Sean Boyce 29.12.2022 46:40
Sean Boyce has run his consultancy firm NxtStep Consulting for over 10 years but found he wasn’t able to grow his network effectively and efficiently through in-person marketing or lead generation services. To solve this Sean founded Podcast Chef, a full-service podcast management platform that helped him grow his network while making awesome content at the same time. Seeing the effectiveness of...
Building a Digital Presence that Targets the Right Niche Market with yorCMO’s Jay Gordman 27.12.2022 20:53
Jay Gordman is the Co-Founder at yorCMOs where he helps companies across multiple industries grow revenue using a broad range of marketing strategies. Jay is a successful digital marketing and e-commerce professional with a deep understanding of the challenges companies face when trying to balance the diverse components of growing revenue through digital channels. Here are a few of the topics we’l...
The Psychology Behind Brand Strategy with SHFT Agency’s Jason Vana 20.12.2022 39:37
Jason Vana is the Founder of SHFT Agency, where he develops brand strategy and positioning for B2B service companies to help them use branding and content to attract the right potential clients. Jason has over 25 years of experience in branding, content creation, and lead generation. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap: What a brand strategy is. How to...
How Small Businesses Can Get Government Contracts with Danita Cummins 13.12.2022 20:44
Danita Cummins is a business strategist, coach, and the Principal Consultant at Cummins Consulting Group. Danita spent 27 years in the Defense sector designing and deploying complex nuclear, Intelligence, and Information Technology solutions, and developed a passion for helping organizations within the Military-Industrial Complex and Technology industry grow. Here are a few of the topics we’ll dis...
How to Build an Effective Referral Network with 1 Bold Step’s Adam Clarke 06.12.2022 20:15
Adam Clarke is the President of 1 Bold Step where he provides marketing strategy and marketing operations support. Adam has over 15 years of experiance in marketing and has worked in Sales his entire career, with a focus of changing marketing from overhead to value add. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap: How membership-driven business models can info...
Using Podcasts as a Lead Generation Service with Podcast Chef’s Sean Boyce 30.11.2022 22:34
Sean Boyce has run his consultancy firm NxtStep Consulting for over 10 years but found he wasn’t able to grow his network effectively and efficiently through in-person marketing or lead generation services. To solve this Sean founded Podcast Chef, a full-service podcast management platform that helped him grow his network while making awesome content at the same time. Seeing the effectiveness of...
Moving your Business to America with Nxt Generation’s Johny Pach 22.11.2022 29:50
Johny Pach is the CEO and Founder of Nxt Generation and has over 15 years of Sales, Business, Marketing, and Lead Generation experience. Johnathan has spent a lot of his career hosting some of the entertainment industry's most highly coveted red-carpet events and film premiers in Los Angeles and has tremendous insight into sales & marketing. Here are a few of the topics we’ll discuss on this e...
Where SEO can help and where it can’t with Jordan Marketing Consultants’ Wendell Jordan 15.11.2022 31:44
Wendell Jordan is the Owner and SEO Specialist of Jordan Marketing Consultants. He is a marketer, strategist, SEO expert, and WordPress designer that analyzes current business models, dissects what the competition is doing, and develops a strategy that creates an achievable path to success. Wendell focuses on helping businesses stay ahead of their competitors by building a solid strategy that incl...
Starting your Hustle with Rise Marketing Group’s Ben Lund 08.11.2022 27:30
Ben Lund has worked in advertising for over 15 years, leading and managing accounts for top firms like Google, Yahoo, and Monster. Having found his passion for advertising and wanting to start his own business Ben founded Rise Marketing Group, a performance advertising agency that creates curated programs tailored to drive growth. Here are a few of the topics we’ll discuss on this episode of The C...
Developing a Community Outside of Social Media sites with Magnfi’s Doug Dibert 01.11.2022 25:30
Doug Dibert has been in the world of video marketing since January 2005 and has worked with hundreds of businesses nationally and internationally helping them create video content and video marketing plans. Seeing the future growth of video and the need for any business to quickly create professional video content with no video editing needed, in 2017 he found the SaaS video marketing platform Mag...
How to Use Data Properly with The 516 Collective’s with Kiva Slade 25.10.2022 28:59
Kiva Slade is the Owner, Founder, Lead Analytics and Operations Consultant of The 516 Collective. Throughout her career, whether crafting legislation in the US House of Representatives or homeschooling her children through high school, Kiva has specialized in taking in massive loads of information, finding connections between people and information, and using the information to encourage others. H...
How to Maximize Your Cold Email Marketing Response Rates with SeeResponse’s Mukesh Singhmar 18.10.2022 23:25
Mukesh Singhmar is an entrepreneur, speaker, consultant, content strategist, growth marketer, and digital and social media savvy marketing leader with over 15 years of B2B marketing and business development program management experience in the SaaS technology space. Mukesh is the founder of MarAutomation a one-stop solution for sales & marketing automation and is the co-founder of SeeResponse...
Sustainably Growing a Company with Rubato Media’s Bridgette Orten 11.10.2022 21:42
Bridgette Orten is a digital marketing expert focusing on paid social and search ads for mid-7-figure to mid-8-figure e-commerce brands with a brick & mortar presence. Bridgette climbed through the ranks at various performance-based ad agencies, was second in command building a $6MM incubator agency division, was launch team at an agency in Paris growing to $50MM in the second year, built her...
Improving your Proposals with Angie Wolfe 20.09.2022 23:15
Angie Wolfe is a creative and analytical proposal professional and business owner with 18 years of experience at large Fortune 500 companies in business development and marketing. She is the owner of Ideas at Dawn Marketing Consultants, where she helps firms gain a competitive advantage with their proposals and training to win more work without adding on more payroll. Here are a few of the topics...
Turning Your Side Hustle Into Your Main Hustle with Social Hospitality’s Debbie Miller 13.09.2022 23:33
Debbie is a marketing communications specialist who has worked in digital marketing, content development, and social media for over 15 years. A motivated digital marketer, Debbie brings a unique perspective from her brand, agency, and consulting experience. Debbie launched her business, Social Hospitality, as a side project in 2011. For six years, she consulted clients on a freelance basis, spoke...
Consulting in the Diversity, Equity, and Inclusion Space with Korsi Consulting’s Tissa Hami 29.08.2022 27:04
Tissa Hami is a DEI consultant, speaker, trainer, and facilitator specializing in theater-based DEI training programs: Interactive Theater, Diversity Monologues, and Interactive Comedy & Storytelling. Her clients include Fortune 500 companies, small businesses, and non-profits in a variety of different industries. Here are a few of the topics we’ll discuss on this episode of The Consulting Tra...
B2B Influencer Marketing with Tom Augenthaler 22.08.2022 26:48
Tom Augenthaler has spent the last 12 years working to perfect the process of rapidly implementing influencer marketing to help early-stage companies and enterprises build affinity with their ideal customers. Tom is the Founder and Principal Influencer Marketing Consultant of 551 Media where he continues his work to help B2B companies apply influencer marketing to capture market demand. Here are a...
The Why Behind Business Growth with OpaStrategy’s Alexandra Reese 08.08.2022 26:44
Alexandra Reese is the Founder of OpaStrategy where she partners with leaders to accelerate individual and organizational growth with confidence, ease, and joy. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap: How Alexandra started her consulting business. The importance of building a network of coaches and advisors. How your risk tolerance informs your go-to-mark...
Outsourcing Work as a Startup with VEMTECH’s Halima Wanamaker 18.07.2022 20:14
Halima Wanamaker is the Founder of VEMTECH, where she helps small to medium sized organizations embrace technology to make their businesses better and more innovative by using modern technology solutions. Halima has over fifteen years of professional experience in IT and is passionate about making modern cloud based solutions available to all. Here are a few of the topics we’ll discuss on this ep...
Effective Digital Marketing with Fall Line Digital’s Rebecca Babicz 11.07.2022 21:19
Rebecca Babicz is the Founder of Fall Line Digital where she combines the art of storytelling with the power of social advertising to increase brand revenue. Rebecca has over 10 years of experience in content creation and content strategy, and over 8 years of experience in digital marketing; organic social, paid social advertising, remarketing, SEO, SEM, video marketing and blogging. Here are a f...
The Power of Podcasts with Jeff Sirkin and Sean Boyce 04.07.2022 29:27
Jeff Sirkin is the Founder and CEO of Sirkin Research and host of the Long Story Short podcast. Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and is the founder of Podcast Chef where he offers full-service podcast management. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap: How Jeff got his first customers for Signals that you n...
Using Your Existing Network with The Mosher Consulting Group’s Joe Mosher 27.06.2022 25:12
Joe Mosher has worked in agribusiness and food for over 20 years and is experienced in management consulting, plant operations, process improvement, internal process control auditing, global risk and assurance leadership, and driving large-scale change. Joe started The Mosher Consulting Group as a commitment to supporting the sustainable growth and success of this sector of the economy. Here are a...
Lead Generation on LinkedIn with Joseph Polanin 20.06.2022 29:49
Joseph Polanin has over 20 years of experience in business operations & global strategy leadership, with an integral part in reorganizing, restructuring, & improving results for globally integrated organizations. Joseph has managed budgets of over 500 billion dollars, overseen teams of almost half a million people, and has his own successful consulting practice. Here are a few of the topic...
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