Podcast Chef

Hard to Market

Business EN ↓ 201 episodes

On Hard to Market, we discuss the challenges marketing nuanced products and services in the B2B space. Guests include marketing leaders in diverse industries that have products or services that are tricky to sell. Expect to hear success and horror stories from the marketing front-lines on the very next episode of Hard to Market.

Author

Podcast Chef

Category

Business

Podcast website

podcastchef.com

Latest episode

Mar 4, 2026

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Episodes

Building a Company Focused on Teamwork with Company Counsel LLC’s Bernard Williams 13.06.2022

Bernard Williams is an accomplished, versatile, and widely experienced attorney with a reputation for excellence in legal counsel, representation, and business management. Bernard started his own law firm Company Counsel LLC over 5 years ago where he leads a team of high-performing, specialized Attorneys who support small and mid-sized companies in matters related to labor law, intellectual proper...

From Naval Special Warfare to Starting a Consulting Business with Stay True Operations Design’s Kristy Nilsson 06.06.2022

Kristy Nilsson graduated with a Master's Degree in Education and a specialty in Instructional Design for adult learners, before joining the Navy where she served for almost 10 years. After leaving the forces Kristy used the knowledge she’d learned to start her own consultancy firm Stay True Operations Design, where she creates systems that empower people to succeed, allows business leaders to step...

The Significance of Understanding Demographics for Business Strategy with founder and CEO of The Super Age™’s Bradley Schurman 16.05.2022

Bradley Schurman, a demographic futurist, is the Founder and CEO of The Super Age – a research and advisory firm specializing in helping organizations understand the challenges and harness the opportunities of demographic change with a focus on population aging. Here are a few of the topics we’ll discuss in this episode: His background and how he got into the study of demographics Why understandin...

The Power of Content Creation with Next Jenn Consulting’s Jennifer Hipskind 02.05.2022

Jennifer Hipskind worked at JCPenney for over 35 years, rising to a top corporate leadership role during that time.  Following her passion for serving others, Jennifer started her own coaching and consulting firm Next Jenn Coaching where she provides professional coaching and consulting services to clients in retail, dining, and hospitality as well as multiple other industries. Here are a few of t...

How to Avoid Bad Clients with Cann Strategy’s Juliana Whitney 25.04.2022

Juliana Whitney is the Founder of Cann Strategy and Leefsheets and has been a uniquely creative cannabis business strategy consultant since 2015. Juliana has acted as a key creative and strategic component in the growth of six startup companies in healthcare, fine foods, and cannabis. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap: How Juliana became a cannabis c...

Introducing Brian Mattocks as The New Host for The Consulting Trap 18.04.2022

Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap: Brian’s background as an ind...

Coaching or Consulting with MPower2Lead’s Dr. Mike Palanski 11.04.2022

Dr. Mike Palanski is a Professor at the Rochester Institute of Technology and is also the Founder and CEO of MPower2Lead. Dr. Palanski is a practicing leadership coach and has been teaching leadership, as well as doing original, peer-reviewed scientific research about leadership, and coaching executives for over 15 years. Here are a few of the topics we’ll discuss on this episode of The Consulting...

How to Optimize Your Marketing Strategy with Sales Conservatory’s Mark Tuggle 04.04.2022

Dr. Mark Tuggle is a consultant, learning facilitator, and Co-Founder of Sales Conservatory. Mark mostly serves sales professionals and business owners and with his understanding of psychology and neuroscience is able to help them identify and design solutions that achieve their desired outcome. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap: How Mark started his...

How to Build a Strong Network with Liz Kislik 28.03.2022

Liz Kislik is a management consultant and executive coach who started her own consulting firm over 30 years ago.  Liz works as a consultant, coach, and facilitator to help leaders move their companies and careers forward. She also shares her professional advice as a contributor to Harvard Business Review, Forbes, and Entrepreneur, and as a speaker for TEDx and other organizations. Here are a few o...

Keeping a steady workload with Halo Consulting’s Douglas Brown 21.02.2022

Douglas Brown is the Founder and CEO of Halo Consulting, LLC, where he focuses on the recruitment of high-caliber senior-level talent. Douglas has demonstrated expertise in strategizing talent acquisition, developing leadership, and substantial insight on compensation design. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap: How Douglas founded his own consulting c...

Effective Marketing Strategies and Becoming Notorious with Smart Solution Media’s Scott Cantrell 14.02.2022

Scott Cantrell is the Founder of Smart Solutions Media, where he provides simple marketing solutions to help consultants fill their pipeline with high-quality prospects. He is also the VP of Business Development at Quality Consistent Leads where they help business professionals maximize their growth. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap: How Scott found...

How to Find Your Niche and Determine Your Target Market with Alchemist Consulting’s Josh Tan 07.02.2022

Josh Tan holds a B.S. in Material Science Engineer, a Black Belt in Lean and Six Sigma, and has completed multiple leadership positions in engineering, operations, and management.  He is now the Founder and President of Alchemist Consulting, and Co-Founder of the Business Growth Community Shift/Co. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap: How Josh became a...

How To Keep A Continuous Workflow with M. Taffer Consulting’s Marissa Taffer 31.01.2022

Mariss Taffer is the Founder & President of M. Taffer Consulting, a consulting practice with a focus on fractional project management, project management consulting, Asana Consulting, and content development. She is an experienced highly trained project manager, holds a PMP from Project Management Institute, and is an Asana Services Partner. Here are a few of the topics we’ll discuss on this e...

Building Strategic Partnerships Through Social Media with VV Global Partners’ Virgilia Virjoghe 24.01.2022

Virgilia Virjoghe is the Founder and CEO of VV Global Partners, a multiple-award-winning Global Brand Strategist, Media contributor, and Author. Virgilia’s portfolio includes world-renowned Fashion brands; Versace, Dolce & Gabbana, Saks Fifth Avenue, Norma Kamali, and Startups in New York City, Berlin, and Silicon Valley. Here are a few of the topics we’ll discuss on this episode of The Consul...

How Podcasting Can Help Business Development with Shawn Swaim 17.01.2022

Shawn Swaim has been working in SEO for over 10 years and found his own consulting firm Shawn Swaim Consulting in 2016. Since then he’s been helping ecommerce businesses get more qualified traffic, eliminate conversion dissonance, increase conversion rates, and build a follow up sales funnel to increase revenue with a process called Reverse SEO. Here are a few of the topics we’ll discuss on this e...

Using Public Speaking for Lead Generation with Supply Chain Advisor’s Jit Hinchman 10.01.2022

Jit Hinchman is the founder of Supply Chain Adviser™ and is a Sustainable Supply Chain Global Ambassador. Jit is also a business strategist, author, Blockchain enthusiast, engineer, speaker, and mentor. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap: How Jit found her passion for the supply chain. Common challenges to supply chains and why they seem more prominen...

How to Increase your Prospects Response Rate with Linkedosity’s Ralph Ayala 23.12.2021

Ralph Ayala is the Founder and CEO of Linkedosity and chairman and managing partner of Armada Labs. Ralph has had a distinguished career introducing strategies to drive growth within intensively competitive markets. He is an expert in creating the vision, identifying opportunities, creating high-quality products and services, delivering strong revenues and profits, and positioning businesses for s...

Expanding Beyond Being a Solopreneur with Lightholder Consulting’s Scott Phillips 13.12.2021

Scott Phillips is the Founder and CEO of Lightholder Consulting, which specializes in Microsoft Dynamics CRM and Power Platform consulting. Scott has over 22 years of full SDLC experience in relevant current technologies and has been running his consulting business for almost 5 years. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap: How Scott started his business...

How to Find More High-Paying Clients with RevSherpas’s Kevin Wessels 06.12.2021

Kevin Wessels has been a consultant for over 10 years and is the Founder and Managing Director of RevSherpas. Here he specializes in helping digital agencies and tech companies consistently find high-paying clients with less effort using his Client Connect!™ formula. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap: How Kevin found his passion for consulting and st...

Generalist vs. Specialist with CMOx’s Casey Stanton 29.11.2021

Casey Stanton has been a marketing consultant for over 15 years and is the Founder of CMOx which helps 7-figure companies grow faster with a part-time chief marketing officer. His Functional Marketing® process is the cornerstone of CMOx's services, which gives predictable results to both B2B and B2C companies. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap: Why m...

The Value of the Entrepreneurial Operating System with Sage Insight’s Maria Baseggio 22.11.2021

Maria Baseggio worked in the corporate world for 10 years before starting her own coaching business Sage Insights . Since starting her business Maria has become a professional EOS® Implementer, helping entrepreneurs and their leadership teams get what they want from their business. Here are a few of the topics we’ll discuss on this episode of Podcast Led Growth: How Maria went from working in corp...

Getting Consistent Work Through Referrals with Business Development University’s Lisa Peskin 16.11.2021

Lisa Peskin is a CEO with more than 25 years of experience in sales performance and management. After a successful career as Vice President of Sales for Automatic Data Processing (ADP), running a 40 man sales force, Lisa launched her own sales training, consulting, and coaching business in 2003. Here are a few of the topics we’ll discuss on this episode of Podcast Led Growth: How Lisa helps people...

Building a Social Network and The Power of Community with Hapday Group’s Rob Napoli 08.11.2021

Rob Napoli is an accomplished trainer, speaker, entrepreneur, business, and career coach based in Brooklyn, NYC. Rob started in recruitment within Fortune 500/Forbes 100 companies before moving to Milan, Italy to pursue a Masters in International Multi-Channel Marketing. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap: How Rob transitioned from working in recruitm...

Business Development Strategies with KHIT Consulting’s Katie Hutchinson 08.11.2021

Katie is the CEO of KHIT Consultants and has a strong belief that technology, when leveraged intelligently, can make life more meaningful and enjoyable. Her vision is to help others utilize technology to create an environment where their passion is paramount. Katie also holds office as a member of the School Board of Trustees for her local school district and is a member of the League of Women Vot...

How to Reach New Clients and Grow Your Business with Fort Point IT’s Travis Woods 08.11.2021

Travis Woods has been working in business development since 2007 and is CEO of Fort Point IT. He’s passionate about providing small businesses with IT solutions that support not just their technology, but also their vision and business objectives. Here are a few of the topics we’ll discuss on this episode of Podcast Led Growth: How B2B service companies can level up their development. How Fort Poi...

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