Hard to Market

John Buglino, the Director of Sales and Marketing for Optessa, emphasizes the significance of identifying pain points, staying updated with industry trends, and leveraging data for marketing efforts while targeting operations leaders in the enterprise manufacturing realm. He additionally underscores the necessity of experimenting in marketing and using referral marketing and simplified data tracki...

A good number of actors and media personalities have podcasts. They often have regular media exposure anyway, so why a podcast on top? The answer hit me like an obvious ton of bricks. Connect with our host, Brian Mattocks: LinkedIn Email Schedule a Free Podcast Consult

This episode, Founder of NxtStep Consulting, Sean Boyce, talks about the benefits of private podcasting, how it’s changing the way information is spread and democratized, and the different ways private podcasting can be monetized. Sean Boyce has run his consultancy firm NxtStep Consulting for over 10 years but found he wasn’t able to grow his network effectively and efficiently through in-person m...

In this episode, Sean and his guest discuss best practices for conducting successful podcast interviews, including the importance of asking open-ended questions and creating a comfortable environment for your guest. They also discuss the various roles an interviewer can take on during an interview and how to wrap up an episode effectively. Key Points • Don't let one person dominate the conversatio...

Private podcasts are a new trend that can benefit businesses by providing private training, customer engagement, and monetization options. With platforms like Captivate, Podbean, and Transistor now offering support, private podcasts are becoming more accessible.  Private podcasts are shows that aren't available to the public Use cases for private podcasts include training, quality control, and mon...

This episode, Founder and CEO of Zebra Advertizing Rocco Baldassarre talks about the rise of automation in marketing, how marketers can prepare for the changing world of marketing, and the different skills marketers need going into the future. Rocco Baldassarre is the Founder and CEO of Zebra Advertisement, which is currently managing accounts on Google AdWords, Facebook, Twitter, and Microsoft Ad...

This episode, PIXO VR’s Director of Sales & Marketing Rosina Feser talks about the unique challenges of marketing VR, the ICP for the VR industry, and the common skepticism business leaders have around VR products. Rosina Feser has decades of experience transforming companies with proven growth strategies and is now working with PIXO VR to transform their customers' training programs with Virt...

In this episode, CEO of DirectMail2.0 Brad Kugler talks about why direct mail is more effective than digital mail, which industries direct mail works best, and how companies can improve their direct mail response rate. Brad Kugler is the CEO of DirectMail2.0, a marketing-based solution designed to track clients' direct mail campaigns and enhance overall results through omnichannel marketing. Brad...

This episode, Co-Founder of Ten Speed Nate Turner talks about the unique aspects of marketing for a SaaS company, the difference between venture-backed and bootstrapped marketing, and the different forms of online marketing. Nate Turner spent a decade scaling Sprout Social from $100k to $100m in ARR (and IPO) and held fractional leadership roles with companies like Help Scout, Zylo, Popular Pays,...

This episode provides helpful tips on how to start a podcast related to sales and selling. It covers strategies for finding a unique niche, how to niche down further, and advice on creating an engaging podcast title. It emphasizes the importance of narrowing down your search criteria to target your ideal customer persona and using search engines to find the best podcasts to compete with. Finally,...

This episode, Local SEO Guide’s CEO Andrew Shotland talks about the different ways to get clients without marketing, how he built his credibility online, and the most important aspects of a successful website. Andrew Shotland has been working in SEO  for over 15 years and is the CEO of LocalSEOGuide.com, where he helps large and small businesses with their Search Engine Optimization marketing. Her...

This episode provides advice on evaluating the source of a referral, understanding the buyer's needs, and identifying key indicators of a potential sale. It also looks at how to ask the right questions to gain an understanding of the buyer's needs and use the buyer's language to establish a baseline understanding. By following these steps, businesses can ensure they engage in meaningful conversati...

This episode, Serial Entrepreneur and Startup Founder Gideon Rubin talks about how most startups get their first customers, the ways startups change as they grow, and the necessary skill sets for starting a company versus scaling a company. Gideon Rubin is a Serial Entrepreneur and Startup Founder who focuses on building organizations that change people's lives. Here are a few of the topics we’ll...

In this episode, the Founder and CEO of Alter New Media Nadya Rousseau talks about how she transitioned from freelance writer to marketing strategist, how scaling up affects the nature of work you take on, and how ChatGPT and AI is disrupting the marketing world. Nadya Rousseau has worked with clients ranging from startups to nationally recognized law firms, nonprofits, entertainers, and more. In...

This episode, runZero’s VP of Worldwide Sales Jay Wallace talks about how to approach complex sales cycles with long lead times, the techniques for relationship-based selling, and how to build credibility in your relationships. Jay Wallace has been working in sales for almost a decade and has built successful sales teams from the ground up. Jay is currently the VP of Worldwide Sales for runZero wh...

In this episode, the Founder of NxtStep Consulting Sean Boyce talks about the rise of digital shorts, how digital short performance differs across different platforms, and the best ways to use shorts to develop your business. Sean Boyce has run his consultancy firm NxtStep Consulting for over 10 years but found he wasn’t able to grow his network effectively and efficiently through in-person market...

In this episode, the CEO of Agency Bell Jordan Bell talks about which metrics matter the most in digital marketing, how to identify the right metrics to measure, and how much time you should spend crafting a story around metrics. Jordan Bell is regularly sought as an advisor, consultant, speaker, educator, and expert contributor in the areas of digital marketing, technology, automation, and startu...

In this episode, the Founder of NxtStep Consulting Sean Boyce talks about the benefits of relationship selling, why you should always lead with value and the common sales tricks that just don’t work. Sean Boyce has run his consultancy firm NxtStep Consulting for over 10 years but found he wasn’t able to grow his network effectively and efficiently through in-person marketing or lead generation ser...

This episode, the Founder of Rogue Wave Marketing Sarah Feldmann talks about the importance of analytics in marketing, which metrics you should be looking for, and why expectation-setting should always be front of mind. Sarah Feldmann worked in journalism before transitioning to marketing and starting her agency Rogue Wave Marketing. Here she worked in every role imaginable from graphic design and...

Referrals are the lifeblood of most app development firms. Today we talk about how to integrate your content strategy and referral strategy together to build a program that works. Connect with our host, Brian Mattocks: LinkedIn Email Schedule a Free Podcast Consult

Sean Boyce has run his consultancy firm NxtStep Consulting for over 10 years but found he wasn’t able to grow his network effectively and efficiently through in-person marketing or lead generation services.  To solve this Sean founded Podcast Chef, a full-service podcast management platform that helped him grow his network while making awesome content at the same time. Seeing the effectiveness of...

Ryan Alford is a proven marketing leader who has developed strategy and multi-million dollar results for world-class brands including Verizon, Lexus, Samsung, Motorola, The NFL, and many other global companies.  Ryan has experience in everything marketing from branding to demand generation and has hands-on experience guiding both B2B and B2C companies through the entire purchase cycle while develo...

Why managing referrals makes more sense and will provide your firm with a greater return than investing heavily in generating leads on demand. Connect with our host, Brian Mattocks: LinkedIn Email Schedule a Free Podcast Consult

Sean Boyce has run his consultancy firm NxtStep Consulting for over 10 years but found he wasn’t able to grow his network effectively and efficiently through in-person marketing or lead generation services.  To solve this Sean founded Podcast Chef, a full-service podcast management platform that helped him grow his network while making awesome content at the same time. Seeing the effectiveness of...

Philip Hill is the CEO & President of Purebred Marketing and is a customer acquisition specialist, and Google Ads & SEO expert. Philip has built numerous 6-figure followings on social media and has helped countless businesses build brand awareness online. He now helps companies create and execute unique goal-oriented strategies to ignite growth in their most profitable revenue streams by c...