Hard to Market

In this episode, we explore the importance of making your podcast accessible and creating content that people can understand. By using language and approaches that are inclusive, you can bring your listeners along for the ride and ensure that they can fully enjoy and engage with your conversations. While it may be challenging to simplify complex topics, taking the time to create on-ramps and provi...

In the digital age, podcasting has replaced water cooler conversations as a valuable tool for collecting business intelligence. By hosting a podcast, you can connect with industry peers, gain inside information, and build a strategic network. In this episode, discover the steps to get started and understand how podcasting can give you a competitive edge in the marketplace. Key Points • Podcasting...

Discover the various podcast formats and their pros and cons in this episode. Learn about the popularity of interview style podcasts, the challenges of panel style shows, the benefits of solo podcasts, and even the world of radio dramas and live reporting. Whether you're a beginner or a seasoned podcaster, there's a format for everyone. Key Points • Interview style podcasts allow for access to gue...

As a podcast host, it's crucial to set expectations and make guests feel comfortable to create a great show. Warmup meetings prior to recording help alleviate fears, discuss topics, and establish ground rules. Putting guests at ease enhances their willingness to share valuable and emotionally connected information, resulting in richer content and challenging conversations. Key Points • Warmup meet...

In this episode, Edmund Zaloga from Responsify discusses their content creation and marketing journey. Responsify helps businesses bridge the gap between customer pains and solutions through engaging and informative content. The interview explores the importance of setting expectations and maintaining relationships with clients, different types of clients, and how their agency and software provide...

Summary Dive into the world of podcasting as the seasoned experts at Podcast Chef distill the complex art down to its essentials. This episode strips away the intimidation factor tied to starting a podcast, focusing on getting started rather than expensive equipment setups, and expressing why persistence trumps perfection. Key Points • The essentials to start podcasting are straightforward. • Tech...

In this episode, Sean Boyce, the Founder of Podcast Chef, shares his experience and strategies for marketing businesses with nuanced offerings. He emphasizes the importance of catering to the audience's level of understanding and discusses the balance between attracting new clients and catering to those with strong buying intent. He emphasizes the importance of finding your value proposition, gain...

Summary Unpack the importance of integrated marketing strategies in this enlightening episode. We reveal the dangers of 'shiny penny syndrome,' emphasizing instead the value of a cohesive approach across various platforms. Learn the art of interconnecting your podcast, YouTube channel, website, and other tools with inclusivity, all aimed towards supporting and enhancing your marketing game. Discov...

Summary Explore the world of podcasting with us as we delve into the pros and cons of doing it solo versus bringing guests onboard. Arm yourself with unique insights that could potentially revolutionize your approach to podcasting! Key Points • One Person Podcasting: more control on content and logistics. • Strengths of Interview Style: exploration of unfamiliar content and opportunities. • Access...

Summary Tune in as we delve deep into the power of podcasting in expanding your network. Our host explicates on the unique opportunities that podcasting opens up, how it fosters meaningful dialogues with peers, and how you can leverage it for lateral and vertical network growth. Additionally, learn the importance of persistence in honing your podcast hosting skills for better audience engagement....

Summary Dive into this enlightening episode as we delve into the challenges of standing out in the bustling podcast landscape. You'll learn from our host’s personal experiences about the evolution of a podcast, how to navigate critical transformation points often faced by podcasters, and the importance of resilience in this dynamic journey. Whether you're a seasoned podcaster or a beginner host, t...

In this episode, Sara Mannix, the founder of successful marketing agency Mannix Marketing Inc., discusses the evolution of SEO and the changing landscape of digital marketing. She highlights the key factors that have remained constant, such as the power of focus and niche expertise. Sara also talks about the shift towards a holistic approach to marketing and shares strategies used to market hard-t...

Summary Learn essential techniques on how to interrupt guests effectively and redirect them to stay on track during podcast episodes. Interrupting strategically can save time, prevent irrelevant content, and ensure a captivating final product. Key Points • Interrupting guests can prevent them from monopolizing the entire showtime with irrelevant answers or excessive jargon. • Skillful interruption...

In this episode, Allan Benedict, Director of Business Development and Marketing at Play MPE, discusses the challenges and strategies involved in marketing and expanding in the music industry. Play MPE is a SaaS product that caters to both labels and independent artists, helping them reach their marketing goals and compete with industry giants. Allan emphasizes the importance of prioritizing invest...

In this episode, Jackie Brusch, the Senior Director of Marketing at Emporos, discusses her journey in combining writing, marketing, and a love for healthcare. She highlights the challenges of marketing pharmacy commerce systems and the importance of understanding different personas. Brusch emphasizes the collaboration between sales and marketing teams, the balance between thought leadership and sa...

In this episode, Sean Boyce and Brian Mattocks debate the advantages of hosting your own podcast versus being a guest on someone else's show. While guesting can provide access to a new audience, having your own podcast offers more control, opportunities for growth, and the ability to build authority and brand. Additionally, they discuss the importance of strategic guest booking and caution against...

In this episode, Susan Moeller, the Director of Marketing at Tailwind, discusses how Tailwind provides small businesses with a marketing team at an affordable price through AI. Susan shares insights into their marketing strategies, highlighting the power of search advertising and leveraging Pinterest for word-of-mouth marketing. The episode also explores Tailwind's latest offerings, including thei...

In this episode, Brian Mattocks and Sean Boyce discuss why marketing is often underestimated and dive into the continuous discovery process in marketing. They emphasize the importance of understanding the buyer's journey and problem space to create effective marketing strategies and tactics. They also highlight the significance of focusing on the right problem and using customer insights to tailor...

In this episode, Scott Hammer, the Vice President of Marketing at Striven, shares his journey on how he successfully marketed the company's industry-agnostic ERP system despite limited funding and a small user base. He also highlights the importance of aligning verticals and customizing the product to cater to various businesses. Scott further discusses Striven's various partner programs and empha...

In this episode, Willy Kuo from Coohom explains how their software solutions for interior design are marketed to B2B clients such as Lowe's and Ashley Furniture through creating credibility and good content to build trust with prospects. Meanwhile, a B2B marketing director offers insights on managing a strong sales pipeline by maintaining 150 leads per salesperson, practicing credibility, staying...

In this episode, Brian Mattocks and Sean Boyce discuss the impact of AI on podcasting and marketing and share the latest trends in SEO and content creation. They emphasize the importance of relationship-based marketing and explore strategies for identifying keywords and creating compelling content. Additionally, they discuss how keyword research can benefit podcasting by providing guidance for top...

In this episode, Aphrodite Brinsmead, Director of Product Marketing at Duro, shares insights on marketing to engineers and the importance of community building and agility in marketing. She emphasizes that marketers need to be adaptable and creative in order to stand out in a noisy content environment and that community engagement is essential in creating accessible content. Aphrodite Brinsmead is...

In this episode, Founder of NxtStep Consulting, Sean Boyce, talks about how bad outreach in B2B services can negatively impact a company's brand, the importance of relationship-based selling and offering value to potential clients, and the challenges of cold email marketing and the benefits of consultative selling. Sean Boyce has run his consultancy firm NxtStep Consulting for over 10 years but fo...

In this episode, NxtStep Consulting’s Founder, Sean Boyce, explains what makes a podcast effective, how anyone can start podcasting, and the value of consistency in the podcasting world. Sean Boyce has run his consultancy firm NxtStep Consulting for over 10 years but found he wasn’t able to grow his network effectively and efficiently through in-person marketing or lead generation services.  To so...

This episode, Ashley Assists’ Networking Concierge, Ashley Owens, talks about the key aspects of social media marketing, how you should respond to different connections to grow your audience, and the main characteristics you need to be successful at networking. Ashley Owens is a Networking Concierge, where she works as a strategic partner to help create ideal networking situations and get people o...