Happy Market Research Podcast

In this episode, we’ll be providing tips on how to navigate a successful career in market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests.  Referenced Guests: Nadia Masri, serial entrepreneur, founder of Perksy, and on Forbes 30 under 30 list LinkedIn: https://www.linkedin.com/in/nadiagenevievemasri Twitter: https://twitter.com/nadiagenmasri We...

My guest today is Ken Roshkoff, President at AMC Global (formerly Attitude Measurement Corporation).  Founded in 1989, AMC Global was founded on their proprietary Purchaser Follow-up tool which gathers feedback from REAL PURCHASERS of new or restaged products immediately following launch. Find Ken Online: LinkedIn: https://www.linkedin.com/in/ken-roshkoff-a7b1116  Twitter: https://twitter.com/KRos...

This episode was recorded in March 2020. My guest today is Steve Kantscheidt, Founder & CEO at Humantel. Founded in 2020, Humantel conducts large scale longitudinal studies designed to uncover hidden motivations of consumers including feedback from 100,000+ people across 50 countries, per channel, per year.  Prior to founding Humantel, Steve has held senior research positions at Latitude Resea...

My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI.  Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people. Prior to joining Ipsos in 2007, Oliver se...

2020 will be known for many things. Including the rise in the number of podcast.  Infact, currently 37% of Americans Listen to Podcasts Monthly and in 2020, for the first time, more than 100 million Americans listen to at least one podcast each month. Today we are going to hear from six podcasters about our outlook for market research in 2021.  Referenced Guests:  David PaullHosts the Insights Ass...

My guest today is Kristin Luck, founder and managing partner of ScaleHouse.  ScaleHouse is a management consultancy that provides a range of advisory services for companies aiming for exponential growth.  Prior to founding ScaleHouse, Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003; and founded Forefront Consulting...

My guests today are Dominic Carter, CEO, and Debbie Howard, Chairman, of The Carter Group.  Founded in 1989, The Carter Group is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan.  Prior to joining The Carter Group, Dominic served as the Managing Director of Japan for Millard Brown and Debbie is the President Emeritus of the American Cha...

This episode of the Happy Market Research Podcast was recorded in July 2020. My guest today is Daniel Stradtman VP of Consumer & Market Insights at The Lubrizol Corporation, a Berkshire Hathaway Company The Lubrizol Corporation is a provider of specialty chemicals for the transportation, industrial, and consumer markets. These products include many different types of additives from transportat...

This episode of the Happy Market Research Podcast was recorded in June 2020. In this episode, we’ll hear from Aaron Burcell, CEO of methinks on his opinions and experiences about diversity in consumer insights.  Find Aaron Online: Website: https://www.methinks.io  LinkedIn: https://www.linkedin.com/in/aaronburcell Twitter: https://twitter.com/AaronBurcell Find Jamin Online: Email: jamin@happymr.in...

My guest today is Adam Froman, Founder & CEO of Delvinia.  Founded in 1998, Delvinia is a Canadian based Group of Companies that provide technology-enabled consumer insight and data collection solutions including Methodify, AskingCanadians, AskingAmericans, and CRIS. Adam a Canadian-based entrepreneur, operator, and investor. According to Adam, we are in the midst of a digital transformation i...

My guest today is Dom Boyd, Kantar Managing Director, UK.  Kantar was founded in 1992 and characterizes itself as a "data, insights and consulting company." It has more than 30,000 employees working in 100 countries in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behavior, and public opinion. It is part of WPP, and its g...

In this episode, we’ll be providing tips on how to add strategy to market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests.  Referenced Guests: Dan Stradtman, VP, Consumer & Market Insights at Lubrizol Corporation LinkedIn: https://www.linkedin.com/in/danstradtman Twitter: https://twitter.com/insightdanWebsite: https://www.lubrizol.com  Dom...

This episode is in partnership with MrWeb’s Data Visualization segment and was recorded on April 30, 2020. Since then the merger of Dapresy and Confirmit has progressed significantly. Details of the new company's structure and approach will be announced soon – stay tuned. My guest today is Tobi Andersson, Chief Product Officer at Confirmit. Founded in 1999, Dapresy is a data visualization platform...

This episode is in collaboration with IIEX’s podcast series. Our guests today are Laura Levy and Emma Varjo.  Laura is a human factors psychologist, specializing in how people interact and engage with technology. She works at the Institute for People and Technology and she is Research Director of Gaming and Esports Applied Research at Georgia Tech, where she specializes in esports research, games...

My guest today is Jared Feldman, CEO & Founder of Canvs AI. Founded in 2010, Canvs is a software as a service company focused on measuring emotion.  Jared is an experienced entrepreneur and was named in Forbes’s prestigious 30 under 30 which identifies top entrepreneurs under 30 years of age.  Find Jared Online: Website: https://www.canvs.ai  LinkedIn: https://www.linkedin.com/in/jaredfeldman ...

In this episode, we’ll hear from Pepper Miller, President of the Hunter-Miller Group on her opinion and experiences about diversity in consumer insights.  Find Pepper Online: Website: http://www.peppermiller.net LinkedIn: https://www.linkedin.com/in/peppermiller  Twitter: https://twitter.com/peppermiller Find Jamin Online: Email: jamin@happymr.instawp.xyz  LinkedIn: www.linkedin.com/in/jaminbrazil...

My guest today is Jonatan Littke, co-founder of Lookback.  Founded in 2013, Lookback is a video capture and sharing application used by User Experience professionals to conduct both moderated and unmoderated user research projects that is used by over 1,600 companies globally.  Prior to founding Lookback, Jonatan founded several companies including GosuGamers one of the world’s largest eSports web...

My guest today is Janet Standen, Co-Founder of Scoot Insights; and Katrina Noelle, President of KNow Research and Co-Founder of Scoot Insights.  Find Janet Online: Website: https://scootinsights.com  LinkedIn: https://www.linkedin.com/in/janetstanden  Twitter: https://twitter.com/JanetStanden22  Find Katrina Online: Website: https://scootinsights.com   Website: https://knowresearch.com LinkedIn: h...

My guest today is Rick Kelly, Chief Product Officer at Fuel Cycle.  Founded in 2005, Fuel Cycle was started as a community management platform and has evolved into one of today’s leading experience management platforms.  Prior to joining Fuel Cycle, Rick started his career as a Communications Intern for US Senator Mick Crapo and held a senior leader at Survey Sampling International.  Find Rick Onl...

This episode is in partnership with MrWeb’s Insight in the Mobile Age segment.  My guest today is Chris Havemann, CEO of RealityMine. Founded in 2012, RealityMine is a passive metering technology, enabling the tracking of consumers on multiple devices—across all major platforms—providing a holistic view of their daily lives. Headquartered in Manchester, England, with offices in London and Sydney....

In this episode, we’ll hear from Iris Yim, Principal and Chief Strategist at Sparkle Insights on her opinion and experiences about diversity in consumer insights.  Find Iris Online: Website: sparkleinsights.com  LinkedIn: https://www.linkedin.com/in/sparkleinsights Twitter: https://twitter.com/SparkleInsights Find Jamin Online: Email: jamin@happymr.instawp.xyz  LinkedIn: www.linkedin.com/in/jaminb...

In this episode, we’ll hear from Maya Kantak, Consumer Insights Manager at Disney Parks, Experiences, and Products on her opinion and experiences about diversity in consumer insights.  Find Maya Online: Website: https://disneyparks.disney.go.com LinkedIn: https://www.linkedin.com/in/mkantak Find Jamin Online: Email: jamin@happymr.instawp.xyz  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www....

In this episode, we’ll hear from Orion Brown, founder of the Black Travel Box & Brand Management Consultant on her opinion and experiences about diversity in consumer insights.  Find Orion Online: Website: theblacktravelbox.com LinkedIn: https://www.linkedin.com/in/orionbrown  Twitter: https://twitter.com/Orion_Helana  Find Jamin Online: Email: jamin@happymr.instawp.xyz  LinkedIn: www.linkedin...

In this episode, we’ll hear from Mario Carrasco, cofounder of ThinkNow on his opinion and experiences about diversity in consumer insights.  Find Mario Online: Website: https://thinknow.com LinkedIn: https://www.linkedin.com/in/marioxcarrasco  Twitter: https://twitter.com/marioxcarrasco  Find Jamin Online: Email: jamin@happymr.instawp.xyz  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twi...

This episode is in partnership with MrWeb’s Insight in the Mobile Age segment.  My guest today is Giles Palmer, Founder and CEO of Brandwatch.  Founded in 2007, Brandwatch is a global enterprise social intelligence company. It allows users to analyze and utilize conversations from across the social web. Brandwatch employs more than 500 people.  Giles is also the Chairman of Futrli, an SMB focused...