Happy Market Research Podcast

This episode is in partnership with MrWeb’s Insight in the Mobile Age segment and was recorded in February 2020. My guest today is Ross McLean, Co-Founder, Executive Director at Over the Shoulder. Over the Shoulder was founded in 2010 as a qualitative technology platform for diary-like studies. On December 9th, 2019, Over the Shoulder announced its sell to 20|20. 20|20 is headquartered in Nashvill...

In this episode, we’ll hear from insight professionals at top brands and consultancies on their opinions and experiences about diversity in consumer insights.  Stay tuned for the following weeks to hear the individual episodes of our referenced guests.  Referenced Guests:  Aaron Burcell, CEO of methinksWebsite: https://www.methinks.io LinkedIn: https://www.linkedin.com/in/aaronburcellTwitter: http...

This is just a quick, “Hi!” 👋 And, I hope you are safe and sound.  Mr. Floyd’s brutal murder is disturbing and heartbreaking. For me, I have not watched the videos and have turned off the news.  Of course, ignoring it does not make the issues of racism, mental illness, abuse, etc. go away.  Today, messages scale at a global level. Everyone is a content creator. We have professional cameras tether...

My guest today is Andrew Moffatt, Partner & Chief Strategy Officer at OpinionRoute.  Founded in 2013, OpinionRoute is a services and software company focused on quantitative market research. They are most widely known for their CleanID offering designed to identify survey participants who are bots or survey farms.  Prior to joining OpinionRoute, Andrew spent 17 years at Survey Sampling Interna...

My guest today is Steve Mast, President & Chief Innovation Officer at Delvinia. Founded in 1998, Delvinia is a Canadian based Group of Companies that provide consumer insight and data collection solutions including Delvinia Custom Solutions, AskingCanadians, AskingAmericans, and Methodify. Prior to joining Devinia in 2000, Steve has been a video game producer, architectural designer, and entre...

My guest today is Henrik Mattsson, CEO of Lookback.  Founded in 2013, Lookback is a video capture and sharing application used by User Experience professionals to conduct both moderated and unmoderated user research projects that is used by over 1,600 companies globally.  Prior to joining Lookback, Henrik was the co-founder of Authentique Partners, an entrepreneurial advisory boutique.  Find Henri...

In this episode, we’ll be providing tips on how to make the switch from working at an office to working from home easier. Stay tuned for the following weeks to hear the individual episodes of our referenced guests.  Referenced Guests: Rian van der Merwe, Wildbit’s Head of Product Twitter: www.twitter.com/RianVDM  LinkedIn: www.linkedin.com/in/rianvdm  Website: www.wildbit.com  Cait Wilson, Researc...

This episode was recorded in December 2019. My guest today is Ted Pulsifer, CRO at Market Cube. Established in 2008, Market Cube in an Online Sample, Survey, and Research Company based in Mount Pleasant South Carolina. Prior to joining Market Cube, Ted has served in leadership roles at Dynata and Lucid. Additionally, he has invested in a craft brew firm and is a purveyor of fine art.  Find Ted Onl...

My guest today is Michele Ronsen, principal and founder of Curiosity Tank.  Founded in 2010, Curiosity Tank is a design research and strategy firm that identifies customer insights and put them into action by digging into your problem space and charting a path forward. Prior to founding Curiosity Tank, Michele worked for top design firms and gained experience working in Fortune 500s, academia, and...

My guest today is Zoë Dowling, SVP of Research at FocusVision. Founded in 1990, FocusVision offers a technology suite that enables both qualitative and quantitative research.  Prior to joining FocusVision, Zoe served as an executive at Kantar and the US Census Beuro. Additionally, she was an Associate Lecturer at the University of Surrey. Find Zoë Online: LinkedIn: https://www.linkedin.com/in/Zoëd...

My guest today is Harry Brignull, Head of UX Innovation at Smart Pension.  Find Harry Online: Web: https://www.brignull.com  LinkedIn: https://www.linkedin.com/in/harrybrignull  Twitter: https://twitter.com/harrybr   Find Jamin Online: Email: jamin@happymr.instawp.xyz  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrx...

My guest today is Josh LaMar, Principal Researcher and Co-Founder at Authentique UX. Find Josh Online: Email: josh@authentiqueux.com  Web: http://www.authentiqueux.com  LinkedIn: https://www.linkedin.com/in/joshlamar/ Facebook: https://www.facebook.com/authentiqueux/  Find Jamin Online: Email: jamin@happymr.instawp.xyz  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil...

My guest today is Emma Craig, UX Research Lead at Shopify. Shopify was founded in 2004 by Tobias Lütke, Daniel Weinand, and Scott Lake after attempting to open Snowdevil, an online store for snowboarding equipment. Today, Shopify offers online retailers a suite of services for more than 1,000,000 businesses in approximately 175 countries, with total gross merchandise volume exceeding $42 billion....

In this episode, we’ll hear from insight professionals at top brands and consultancies on their top tips for asking a good research question to participants as well as common mistakes and how to avoid them. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. This episode is in collaboration with Lookback. In conjunction with this episode, Lookback published...

This newsletter is best read while listening to LL Cool J’s Moma Said Knock You Out.  As Chueyee and I are writing this somehow it came up that she doesn’t know who LL Cool J is. So, if you do know...they you should listen with the satisfaction that 90s R&B is being passed down. If you don’t know LL Cool J...my goodness! Click the link right now!  https://www.youtube.com/watch?v=vimZj8HW0Kg No...

Personal Log CBS All Access launched Picard this week! I realize some of you may not be Treky’s … but stay with me. Captain Jean-Luc Picard (Patrick Stewart at age 79) is an old man long retired. So, why him vs. some young actor to carry the franchise forward?  http://bit.ly/2RNdKim But, my connection with the character, Captain Picard, goes deeper than age. The writers of “Star Trek: The Next Gen...

I’m going to start this with a personal note.  A big part to achieve happiness is saying, “No.” This is something that has gotten much harder for me in the past few years.  As I’ve said, “Yes,” to more things, I’ve found less personal satisfaction and external success. The world is evolving at an increasingly fast pace. This change generates chaos and at the heart of chaos, we find opportunity. Fo...

First off … Happy 2020!!! In 2020, we are taking a totally new approach to the Happy Market Research Podcast and is introducing a new show, MRx News. First off, we’ve got a new host! Chueyee Yang. She has been with me for over a year and is finally ready to spread her journalistic wings. New Format of Happy MRxP This podcast will have a journalistic approach, covering issues surrounding our indust...

In this episode, we’ll hear from insight professionals at top brands on the biggest challenges facing user experience, customer experience and market researchers. Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges, trends and much more. This year we hit 80,000 downloads, interviewed 250 guests, heads of insights at Microsoft, P&G, and Sa...

In this episode, we’ll uncover the common factors across our guests that has lead them to happy careers in consumer insights and give you two key ways to drive organizational success from the hottest company in CX, UX, and MRx. Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges, trends and much more. This year we hit 80,000 downloads, interv...

My guest today is Anne Brown, CEO of Gazelle Global Research Services. Established in 1993, Gazelle Global Research Services is a global sampling, field management, and data collection logistics firm. Anne Brown has also started and, recently, sold G3 Translate.  Find Anne Online: LinkedIn: www.linkedin.com/in/anne-brown  Website: www.gazelleglobal.com Find Jamin Online: Email: jamin@happymr.insta...

My guest today is  'Lade Tawak, an experienced UX Researcher for many top brands including Google.  Find ‘Lade Online: LinkedIn: www.linkedin.com/in/ladetawak  Twitter: www.twitter.com/LadeTawak Website: ladetawak.com Find Jamin Online: Email: jamin@happymr.instawp.xyz  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymr...

My guest today is Emmanuel Probst, author, UCLA professor, and Senior Vice President of Brand Health Tracking at Ipsos. Founded in 1975, Ipsos is one of the largest global market research and a consulting firm with worldwide headquarters in Paris, France. Prior to joining Ipsos, Emmanuel served as the Vice President of Media and Content Domain at Kantar, as well as in a leadership role at Dynata (...

My guest today is Leonard Murphy, Author of the GreenBook Research Industry Trends (GRIT) Report, Partner in Gen2 Advisors, Director at Veriglif, Advisory Board member, Investor, and Change Agent. GreenBook connects marketers and market researchers with people, information, and ideas that generate results. Through original research, events, content, and a directory, GreenBook provides the learning...

Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Travis Miller, VP of Client Success at PureSpectrum. Find Travis Online: LinkedIn: www.linkedin.com/in/travismiller09 Email: travis@purespectrum.com Website: purespectrum.com Find Jamin Online...