Dan Fleetwood

Happy Market Research Podcast

Business EN ↓ 317 episodes

Your favorite podcast for insights, trends, and expert perspectives, all delivered in a simple and engaging format.

Author

Dan Fleetwood

Category

Business

Latest episode

Jun 25, 2026

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Episodes

Ep. 430 – Five Tips on how to Succeed in the Insights Industry with Naomi Henderson, CEO/Co-Founder of RIVA Market Research and Training Institute 01.10.2021

My guest today is Naomi Henderson, CEO/Co-Founder of RIVA Market Research and Training Institute.  RIVA, founded in 1981, as a qualitative market research services company.  In 1982, RIVA established its moderator training division to meet growing demands from researchers for training in effective qualitative research techniques. Today, the RIVA Training Institute enjoys an international reputatio...

Ep. 429 - Pepper Miller, Founder of Hunter-Miller Group, the Importance of Inclusion and how you can Make an Impact 24.09.2021

My guest today is Pepper Miller, a principal consultant and an award-winning market researcher and speaker.  In 1995, Pepper founded Hunter-Miller Group, a market research and marketing strategy company. She followed this by being the lead consultant in the largest study about African Americans in 2008. It was called the Black American Today Segmentation Study.  Today, Pepper is the president of t...

Ep. 428 – SampleCon 2021 Highlights: Vignesh Krishnan, CEO of Research Defender 08.09.2021

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Vignesh Krishnan, CEO of Research Defender.  More about SampleCon 2021: https://samplecon.com/ Find Vignesh Online: LinkedIn: https://www.linkedin.com/in/vignesh-k...

Ep. 427 – SampleCon 2021 Highlights: Timothy McCarthy, General Manager at Imperium 08.09.2021

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Timothy McCarthy, General Manager at Imperium. More about SampleCon 2021: https://samplecon.com/ Find Timothy Online: LinkedIn: https://www.linkedin.com/in/timothy...

Ep. 426 – SampleCon 2021 Highlights: Ted Pulsifer, Executive Vice President of Enterprise Solutions at Schlesinger Group 08.09.2021

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Ted Pulsifer, Executive Vice President of Enterprise Solutions at Schlesinger Group. More about SampleCon 2021: https://samplecon.com/ Find Ted Online: LinkedIn: h...

Ep. 425 – SampleCon 2021 Highlights: Roddy Knowles, VP, Product and Research Innovation 07.09.2021

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Roddy Knowles, VP, Product and Research Innovation. More about SampleCon 2021: https://samplecon.com/ Find Roddy Online: LinkedIn: https://www.linkedin.com/in/rodd...

Ep. 424 – SampleCon 2021 Highlights: Patrick Comer, Founder and CEO of Lucid 07.09.2021

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Patrick Comer, Founder and CEO of Lucid.  More about SampleCon 2021: https://samplecon.com/ Find Patrick Online: LinkedIn: https://www.linkedin.com/in/comerpatrick...

Ep. 423 – SampleCon 2021 Highlights: Mario Carrasco, Co-Founder & Principal of ThinkNow 07.09.2021

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Mario Carrasco, Co-Founder & Principal of ThinkNow.  More about SampleCon 2021: https://samplecon.com/ Find Mario Online: LinkedIn: https://www.linkedin.com/in...

Ep. 422 – SampleCon 2021 Highlights: Jonathan Kurzner, EVP – Head of Americas at Cint 03.09.2021

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Jonathan Kurzner, EVP - Head of Americas at Cint. More about SampleCon 2021: https://samplecon.com/ Find Jon Online: LinkedIn: https://www.linkedin.com/in/jonathan...

Ep. 421 – SampleCon 2021 Highlights: Howard Fienberg, Senior VP of Advocacy at Insights Association 03.09.2021

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Howard Fienberg, Senior VP of Advocacy at Insights Association. More about SampleCon 2021: https://samplecon.com/ Find Howard Online: LinkedIn: https://www.linkedi...

Ep. 420 – SampleCon 2021 Highlights: Don Golden, CEO of Precision Sample 03.09.2021

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Don Golden, CEO of Precision Sample. More about SampleCon 2021: https://samplecon.com/ Find Don Online: LinkedIn: https://www.linkedin.com/in/dongolden/  Email: do...

Ep. 419 – SampleCon 2021 Highlights: Danielle Blugrind, Senior Consumer Insights Manager at Roku 02.09.2021

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Danielle Blugrind, Senior Consumer Insights Manager at Roku. More about SampleCon 2021: https://samplecon.com/ Find Danielle Online: LinkedIn: https://www.linkedin...

Ep. 418 – SampleCon 2021 Highlights: Andrew Abony, CEO of Adbloom 02.09.2021

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Andrew Abony, CEO of Adbloom. More about SampleCon 2021: https://samplecon.com/ Find Andrew Online: LinkedIn: https://www.linkedin.com/in/andrewabony/  Website: ht...

Ep. 417 – SampleCon 2021 Highlights: Adam Jolley, EVP + General Manager Americas at Paradigm Sample 02.09.2021

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Adam Jolley, EVP + General Manager Americas at Paradigm Sample.  More about SampleCon 2021: https://samplecon.com/ Find Adam Online: LinkedIn: https://www.linkedin...

Ep. 416 – SampleCon 2021: Market Opportunities, Trends, and Highlights From Our First Post-COVID In-person Event! 31.08.2021

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event.  More about SampleCon 2021: https://samplecon.com/ Find Our Guests Online: Adam Jolley, EVP + General Manager Americas at Paradigm SampleLinkedIn: https://www.linkedin.com/in/adamjolley/ Website: http://www.para...

Ep. 415 – Why did SurveyMonkey Relaunch and What They Discovered Through the Process That Other Market Researchers can Learn From 04.08.2021

My guest today is Priyanka Carr, general manager of market research and insights at Momentive.  Additionally, she is a board member at The Posse Foundation (one of the most comprehensive and renowned college access and youth programs in the U.S.) Momentive (formerly SurveyMonkey) is an American company that develops cloud-based software as a service. It was founded in 1999 and went public in Septe...

Ep. 414 – The Role of Design Thinking in Qualitative Research – Jonathan Grove, Director Of Product Design at Nation Wide 08.06.2021

My guest today is Jonathan Grove, Director Of Product Design at Nationwide. In preparation for this interview, I found Nationwide’s start very interesting.  In the 1920s, farmers were paying the same rates on their automobile insurance as city drivers even though they had fewer accidents and claims than city drivers. The Ohio Farm Bureau decided to set up their own insurance company to offer rates...

Ep. 413 – How to Leverage Multi-Methods to Understand Your Customer with Steve Fadden, Research Lead at Cloud Platform at Google 08.06.2021

My guest today is Steve Fadden, Research Lead for Cloud Platform at Google.  Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the five Big Tech companies along with Amazon, Facebook, Apple, and Microsoft....

Ep. 412 – How to use Job’s To Be Done with Qualitative Research with Paul Bruening, Director UX Research and Insights at Thomson Reuters 02.06.2021

My guests today is Paul R. Bruening, Director UX Research and Insights at Thomson Reuters. Thomson Reuters has around 50,000 employees globally and is the world’s leading provider of news and information-based tools to professionals. These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual36...

Ep. 411 – How Moving Online has Forever Changed Market Research with George Zhang, Director of UX Research at Course Hero 01.06.2021

My guests today are George Zhang, Director of UX Research at Course Hero. Course Hero is an online learning platform with over 60 million course-specific study resources contributed by our community of students and educators, and produced by our team of educational content specialists in collaboration with subject experts.  Prior to joining Course Hero, George has held Senior User Experience Resea...

Ep. 410 – What the Explosion in the Digital Space Means for Online Qualitative Research with Pavi Gupta, Head of Insights & Analytics and Kelsy Saulsbury, Sr. Manager of Strategic Insights & Analytics at Johnson & Johnson Vision 18.05.2021

My guests today are Pavi Gupta, Head of Insights & Analytics at Johnson & Johnson Vision and Kelsy Saulsbury, Sr. Manager of Strategic Insights & Analytics at Johnson & Johnson Vision.  These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse r...

Ep. 409 – Rebecca Brooks, Founder and CEO of Alter Agents, on how to Navigate a Successful Career in Market Research 11.05.2021

My guest today is Rebecca Brooks, Founder and CEO of Alter Agents.  Founded in 2010, Alter Agents is based in Los Angeles California, and is a full-service, strategic market research consultancy reimagining research in an era of shifting decision making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall & Partners, Dialogue, and Diagno...

Ep. 408 – Semaj Nitta – Meet Gen Y, the Next Generation of Insight Professionals 28.04.2021

My guest today is Semaj Nitta, Student at Loyola University Chicago.  Loyola University Chicago is a private Catholic research university in Chicago, Illinois. Founded in 1870 by the Jesuits, Loyola is one of the largest Catholic universities in the United States. Loyola's professional schools include programs in medicine, nursing, and health sciences anchored by the Loyola University Medical Cent...

Ep. 407 – Whitney Dunlap-Fowler, Founder of Insights in Color, on how to Navigate a Successful Career in Market Research 22.04.2021

My guest today is Whitney Dunlap-Fowler, founder of Insights in Color.  Insights in Color, a community for multicultural market research & insights professionals, was founded in 2020.  Prior to starting Insights in Color, Whitney has held senior roles at Kelton as the Director of Cultural Insights and Added Value as Senior Brand & Cultural Insight Strategist.  Find Whitney Online: LinkedIn...

Ep. 406 – Nadia Masri, founder of Perksy, on how to Navigate a Successful Career in Market Research 01.04.2021

My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division.   Founded in 2015, Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z. Prior to founding Perksy, Nadia founded and operated several companies including Four si...

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