Haamucast

What do you do when everyone is posting… but almost nobody is actually saying anything real? You stop chasing templates, ignore the algorithm panic, and stand the f*ck out . In this episode of Haamucast , Edward sits down with Louis Grenier , founder of Stand the Fuck Out and creator of Everyone Hates Marketers , to unpack what founder-led content really looks like when it’s driven by conviction a...

What do you do when you’re in a “boring” industry… but still want people to stop scrolling and actually care? You get weird on purpose, then back it up with real expertise. In this episode of Haamucast, Edward sits down with Sam Dunning, founder of Breaking B2B, to unpack how founder-led content turns attention into trust, trust into pipeline, and pipeline into predictable ARR. From LinkedIn chaos...

Guest: Tarja Stephens, Founder @ Leaders of the Future What happens when you ditch the corporate playbook and start treating LinkedIn like a journal instead of a billboard? You build real relationships that turn into speaking gigs, partnerships, and a global network. In this episode of Haamucast, Edward sits down with Tarja Stephens, who went from corporate exec to entrepreneur and built her entir...

Guest: Marjut Sadeharju, Founder & CEO at Splendid What happens when you stop thinking about personal branding and start thinking about what you can give? You build a 12,000-person network that actually means something. In this episode of Haamucast, Edward sits down with Marjut Sadeharju, founder and CEO at Splendid, who went from a lonely consultant to a community-building CEO – all by focusi...

Guest: Kira Sjöberg, Co-founder at Goodin What happens when you hit 40, realize you're not getting any younger, and decide you need a bulletproof career strategy for the AI age? You pick a lane – and become the expert everyone needs. In this episode of Haamucast, Edward sits down with Kira Sjöberg, who went from art historian to AI literacy evangelist by doing something most people avoid: gett...

Guest: Erica Rankin, Co-founder & CEO at Doozi What happens when you share the unfiltered reality of entrepreneurship – including the failures? You build a network that outlasts any single business. In this episode of Haamucast, Edward sits down with Erica Rankin, who went from shutting down her food company Bro Dough to launching travel app Doozi. Erica breaks down how posting vulnerably abou...

Guest: Frida Ahrenby, CMO at Rillion What happens when you're a marketer targeting CFOs but your finance team won't touch social media? You flip the script. In this episode of Haamucast, Edward sits down with Frida Ahrenby, CMO at Rillion, to talk about how she got her own finance leaders posting on LinkedIn – and why that changed everything about how they understand their customers. You&#...

Guest: Sebastian Mellblom, CEO & Co-founder @ Reveal What happens when you're building in a sector where museum directors aren't scrolling LinkedIn? You question everything about founder-led content strategy. In this episode of Haamucast, Edward sits down with Sebastian Mellblom, CEO of Reveal, who's been following founder-led content from the sidelines while building his startup in the travel...

Guest: Sari Venäläinen, Co-founder & CEO @ Haamu.io What happens when you realize executive-led content isn't new at all, just newly appreciated? You build a company around it. In this episode of Haamucast, Edward sits down with newly announced Haamu.io CEO Sari Venäläinen to discuss her journey from marketing agency veteran to founder, why founder-led content isn't actually a shift bu...

Guest: Samuli, Co-founder at Haamu What happens when a prominent journalist calls your startup a "bad idea" on LinkedIn? You accidentally create the best marketing campaign of your career. In this episode of Haamucast, Edward sits down with co-founder Samuli to unpack how a scathing LinkedIn post about ghostwriting turned into Haamu's biggest PR moment – and sparked a Finland-wide de...

Guest: Roman Hipp, Co-founder @ BetterContact What happens when you need high-quality pipeline but have zero marketing budget? You put a human face behind your SaaS product and let authenticity do the selling. In this episode of Haamucast, Edward sits down with Roman Hipp, co-founder of Better Contact, who's been building founder-led content for 1.5 years and attributes 70% of his company'...

Guest: Heikki Lindroos, Technology Lawyer & Partner @ Byro What happens when a risk-averse lawyer decides to start posting personal stories on LinkedIn? You break through in an industry where nobody else is doing it. In this episode of Haamucast, Edward sits down with Heikki Lindroos, a technology lawyer who went from obsessing over disclaimers to getting 150,000 views on a single post about w...

What happens when you turn your entire team into LinkedIn advocates instead of chasing after people who won't post? You drive half your inbound pipeline through personal brands. In this episode of Haamucast, Edward sits down with Madhav Bhandari, who's been transparently sharing company performance for nearly a decade and has now built StoryLane's employee advocacy into a revenue machine with 16 a...

Guest: Ognjen Bošković, Founder @ Raven What happens when you realize founder brand isn't about posting pretty content? You start building one of the last effective go-to-market channels left. In this episode of Haamucast, Edward sits down with Ognjen Bošković, founder of Raven and a founder brand strategist who's seen what works (and what definitely doesn't) when executives try to build their per...

Guest: Samuli Salonen, Co-founder @ Haamu.io What happens when you realize founder-led content isn't just for customer acquisition? You unlock its full potential.  In this episode of Haamucast, Edward sits down with fellow Haamu co-founder Samuli to unpack their biggest learnings about founder-led content from both their own journey and working with clients. From unexpected use cases to common...

Guest: Casey Hill, CMO @ DoWhatWorks What happens when you structure your LinkedIn strategy like a TV series instead of random posts? People start watching for the next episode.  In this episode of Haamucast, Edward sits down with Casey Hill, whose methodical approach to content experimentation recently drove back-to-back viral weeks with over 4 million views in a month, converting directly to six...

Guest: Samuli, Co-founder at Haamu What happens when you build the audience before you build the processes? You scale fast, make mistakes faster, and learn what actually works. In this H1 recap episode of Haamucast, Edward sits down with co-founder Samuli to break down Haamu's first six months – from 0 to 15 customers and €30K MRR, all while working day jobs and figuring it out as they go. You...

Guest: Luke Matthews, Founder @ The Wizard of Odd Marketing What happens when you say what everyone else is thinking but no one dares to post? You get banned a dozen times and build a thriving business.  In this episode of Haamucast, Edward sits down with Luke Matthews, who transformed from a construction worker with 33 LinkedIn connections into a content creator with nearly 200,000 followers by d...

Guest: Samuli, Co-founder @ Haamu.io What happens when you're too focused on selling instead of serving? Nobody engages.  In this episode of Haamucast, Edward sits down with fellow Haamu co-founder Samuli to unpack the common mistakes that kill LinkedIn momentum, and how these failures are actually necessary stepping stones to finding your authentic voice and building real business results. You'll...

Guest: Monika Liikamaa, Co-founder & Co-CEO @ Enfuce What happens when you stop worrying about clicks and start focusing on the change you want to see in the world? You find your authentic voice.  In this episode of Haamucast, Edward sits down with Monika Liikamaa, whose unfiltered approach to LinkedIn has turned her personal platform into a catalyst for meaningful conversations about climate...

Guest: Siiri Laaksonen, Co-founder & CEO @ TalentBee What happens when you make founder-led content your #1 marketing strategy from day one? You build a business where everyone, not just founders, generates inbound leads.  In this episode of Haamucast, Edward sits down with Siiri Laaksonen, who transformed her occasional employer branding posts into a systematic, company-wide content machine t...

Guest: Emir Atli, Chief Revenue Officer @ HockeyStack What happens when cold outbound fails and you have no ad budget as a bootstrapped startup? You turn to LinkedIn and build in public. In this episode of Haamucast, Edward sits down with Emir Atli, whose consistent LinkedIn strategy helped land HockeyStack's first customers, fueled their growth to Series A, and now drives millions in monthly reve...

Guest: Samuli, Co-founder @ Haamu.io What if your salespeople worked the same way as your website? That's the kind of hook that stops a scroll. In this episode of Haamucast, Edward sits down with fellow Haamu co-founder Samuli to break down the anatomy of a killer LinkedIn hook – those crucial first two lines that determine whether anyone will click "see more" or just keep scrolling....

Guest: Mikko Seppä, Co-founder at HeadQ & Investor at Haamu What happens when the media is no longer the gatekeeper of who gets heard? The audience takes control, and consistent voices win.  In this episode of Haamucast, Edward sits down with Mikko Seppä, who built Advance B2B over a decade ago and has since turned his founder's influence into multiple successful ventures. Now, as an inves...

Guest: Jukka Holm, Managing Director at Visma What happens when your company isn’t well known, your marketing feels too corporate, and you need to grow from €2M to €100M? You take matters into your own feed. In this episode of Haamucast, Edward sits down with Jukka Holm, one of Finland’s most consistent executive voices on LinkedIn. From opening pipeline to attracting talent and influencing legisl...