Haamu.io

Haamucast

Business EN ↓ 29 episodes

Haamucast is a show where founders and executives share how they’ve built trust, grown their business, and shaped their industry by showing up as themselves online. Hosted by Edward Ford, co-founder of Haamu.io, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.

Author

Haamu.io

Episodes

From zero to 140 customers – How Adam Holmgren built and scaled Fibbler with founder-led content 02.05.2025 21:46

Guest: Adam Holmgren, Co-founder at Fibbler What happens when you build the audience before the product? You launch with traction. In this episode of Haamucast, Edward Ford sits down with Adam Holmgren, a seasoned B2B marketer and co-founder of Fibbler, to talk about how he used founder-led content to bootstrap Fibbler from an MVP to 140+ paying customers in just 12 months. Adam breaks down how hi...

Inbounds only – How Laura Erdem built her entire pipeline through LinkedIn 23.04.2025 27:57

Guest: Laura Erdem, US Sales Leader at Dreamdata What happens when you join a startup no one’s heard of and can’t rely on brand or inbound? You show up on LinkedIn – and build demand from scratch. In this episode of Haamucast, Edward sits down with Laura Erdem, the face of Dreamdata’s sales motion and a social selling powerhouse. Laura shares how she went from zero inbounds to building her entire...

Zero to $5M ARR with a LinkedIn profile – How Adam Robinson built a revenue machine with founder-led content 23.04.2025 28:52

Guest: Adam Robinson, Founder & CEO at RB2B and retention.com What happens when you build your brand before your product – and then aim it at the right audience? You go from zero to $5M ARR with five people and no marketing team. In this episode of Haamucast, Edward sits down with Adam Robinson, a true operator who turned founder-led content into the ultimate go-to-market engine. From swearing...

Building a brand moat on LinkedIn – How Samuli Salonen used founder-led content to grow TalentBee 23.04.2025 21:37

Guest: Samuli Salonen, Co-founder at Haamu.io (ex-CEO & co-founder at TalentBee) Why are more and more founders showing up on LinkedIn like it's their second job? Because boring corporate accounts are out, and people follow people. In this kick-off episode of Haamucast, Edward chats with Haamu co-founder Samuli Salonen about how he turned founder-led content into TalentBee’s unfair advanta...