Gym Business Coach Podcast

In this episode, Tim and Randy will welcome Dr. John Berardi, the co-founder of Precision Nutrition, founder of the Change Maker Academy, and the author of the Change Maker book that helps health and fitness professionals navigate the huge, competitive, and confusing industry they’re in, make sense of chaos, and lay out a clear roadmap for their success. Precision Nutrition is the world’s largest...

In this episode, Tim and Randy will give us a broad-stroke overview of what the Built to Grow Podcast is all about, who it is they endeavor to help, and how they’ve been helping gym owners win every day by growing their fitness businesses. Winning could mean different things for different gym owners, but for Tim and Randy, they see winning for a gym owner as having a gym that operates without them...

In this episode, Tim and Randy will be joined by Adam Trenk, an attorney and partner at Rose Law Group based out of Scottsdale, Arizona. Adam represents both tenants and landlords in a lot of cases and is going to talk about landlord lease agreements especially in the context of all the changes that have been going on in the gym ownership community due to the COVID-19 pandemic. Tim and Randy invit...

In this episode, Tim and Randy will talk about how gym owners can leverage the ProFit Client Lifecycle Automation for their online training programs, and they will focus more on communication automation which includes email, text message, and voicemail. Voicemail, for example, is a very underutilized but effective way for a gym to get the message to their prospects and clients. When Tim and Randy...

In this episode, Tim and Randy will discuss whether gym owners should proactively reach out to their clients to lower their memberships to the lowest level during this time that gyms are closed due to the COVID-19 pandemic. This issue came up in a group that Tim is a member of where a gym owner was sharing how she keeps getting emails from clients requesting if they can freeze their memberships an...

In this episode, Tim and Randy will talk about how gym owners can make the most out of the current situation with the Coronavirus shutdowns by focusing on the different areas of their businesses that will enable them to come out prepared when the shutdowns and the global pandemic are over. They have been encouraging and helping gym owners set up their online training programs, and they’re going to...

Tim and Randy bring on special guest Tax Strategist Shauna Wekherlein to discuss what the new Stimulus Plan. In a roundtable discussion with gym owners, they cover what actions should be taken in order to take advantage of these benefits. Resources: Book a time with Shauna: https://my.timetrade.com/book/VPXMJ   -- If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_aud...

In this episode, Tim and Randy will continue sharing their advice to gym owners on how they can maneuver the shutdowns happening due to the Coronavirus pandemic, so they can keep serving their members as best as possible. They’ll start off by addressing the fact that most gym owners are concerned about how they can keep their businesses running and growing.  The last two weeks or so have been toug...

In this episode, Tim and Randy will share the recording of a special Zoom meeting they recently had with over 30 gym owners to share ideas and insights into how to handle keeping clients on track during this time that all gyms have been forced to shut down due to Covid-19. They will share ideas on how to keep their doors from closing for good despite all the uncertainty surrounding the forced clos...

In this episode, Tim and Randy will talk about the recent shutdown of businesses all over the US, including gyms, and how scary a time it is for gym owners. They have personally been affected and their clients have been affected too, which means they won’t be in business until it’s announced that businesses can re-open. Tim predicts that 25% of gyms will not make it out of the shutdown because rig...

In this episode, Tim and Randy will have a conversation with Wendy Lennon of Create Fitness 24/7 in Brisbane, Australia, who came all the way to meet with Tim and Randy so they could help her with the custom client life-cycle automation (CLA) for her gym. She has owned her gym for five years now and had left the corporate world with no previous fitness experience when she started it. Her main goal...

In this episode, Tim and Randy will dive into what it means to be a business owner versus being self-employed. Being self-employed is not the same as being a business owner. For example, a business owner has an ownership stake in a business but may not be involved in its day-to-day operations. In contrast, a person who is self-employed both owns the business, but they are also the primary or sole...

In this episode, Tim and Randy will discuss something that takes a gym owner stopping and looking at what’s going in their gym to figure it out. And this is the issue of churn rate. Every gym gets to a point where it has achieved a specific number of clients and starts losing some at a certain rate. That’s what the churn rate refers to and it can be a very difficult balancing act trying to sign up...

In this episode, Tim and Randy will give us a bit of a behind the scenes look at their just concluded Iron Circle event, where they have their Iron Circle members fly in and have round tables where they share the biggest needle movers in their gym businesses and what they’re struggling with. The Iron Circle is made up of gym owners who make upwards of $400,000, and that is basically what guides th...

In this episode, and in celebration of the 100th episode of the podcast, Tim and Randy will go back in time and share their backstories to give us a mental picture of just how far they’ve come to be where they are as far as the podcast, Pulse Fitness, and PF Marketing Solutions are concerned. Tim goes all the way back to college where he played college football and studied construction management...

In this episode, Tim and Randy will discuss the importance of a gym matching their brand identity to their avatar client, and how it contributes to growth. Brand identity is all about how a business owner wants to portray their business to their customers, and includes how one chooses their business name, the design of their logo, the colors and shapes or graphics they use, and the type of languag...

In this episode, Tim and Randy will dive into the leadership side of gym ownership and talk about how the business side of personal training or fitness coaching has evolved from being more of a hobby-oriented operation to become more professional and well organized. Since the 80s, the perception people had of personal training as a profession had a beach body vibe to it, but with time, it’s become...

In this episode, Tim and Randy will talk about how gym owners should tackle the roles and responsibilities of their staff and why it’s important. Things can fall apart really quickly in a gym if the owner puts the wrong people in the wrong roles, and so it’s important for every gym owner to learn how they can effectively gauge the capabilities of their employees before delegating tasks to them.  T...

In this episode, Tim and Randy will discuss a problem that affects a lot of gym owners and entrepreneurs in general. And that is the issue of what to do when one gets stuck. A gym owner always has a lot of things to do, and they may sometimes have it all planned out or be totally confused about what step to take next and how. Sometimes they might make a difficult decision for the best interests of...

In this episode, Tim and Randy will recap their recent client lifecycle automation workshop where 30 gym owners from all over the country were present. The gym owners learned about everything automation and were even able to automate their gyms from the workshop with some of them seeing great results less than a week after the workshop. Running a gym is a lot of work. Between teaching classes, per...

In this episode, Tim and Randy will discuss the most common places gym owners invest their money hoping for a return. There is a widespread opinion among most gym owners and fitness coaches that certifications and educational qualifications are a necessity for attracting and retaining clients, but the reality is that clients don’t really care about that because they’re more focused on the experien...

In this episode, Tim and Randy will explain exactly how a gym owner can elevate the client experience in their gym to that of a Michelin star restaurant. Client experience was one of the things they highlighted in their predictions podcast for 2020 as being one that will make the difference in 2020 for gyms that will either make it or fail. There are too many fitness options for people out in the...

In this episode, Tim and Randy will wrap up their 20 must-haves for a gym business to grow in 2020. They will share the last 5 aspects starting with retention strategy (also referred to as churn rate or attrition). It basically just means a gym being able to keep their clients happy, keep them paying, and not canceling their memberships. The rule of thumb with retention is to try to keep it under...

In this episode, Tim and Randy will begin the second half of their four-part series where they're laying out the 20 must haves for gym owners to grow their fitness businesses in 2020. A marketing plan will be the first thing they emphasize on, and for a gym, having multiple poles in the water every month of every year is the way to go about it. A great example is how Tim currently has a banner...

In this episode, Tim and Randy will do part two of their four part series about the 20 aspects of business that every gym owner must have to grow their business in 2020. They will cover five more aspects which will be number six to ten in the list. The first one will be a staffing plan which is mainly made up of job descriptions and performance reviews. With properly laid out job descriptions, thi...