Gym Business Coach Podcast

Staffing for a semi-private model is not hard. We have primarily three roles that you will need as you grow and scale to multiple locations. The first role is the fitness director role. This is a very important role in any gym. This is the person in charge of the gym and acts and thinks like the owner. His primary duty among others is the sales process. He is also the person who the clients consul...

Are you having trouble transitioning to semi-private training? We get this question a lot in our business talk with fitness professionals Facebook group. In this episode, we share some of the things we do here at Pulse Fitness. To begin with, you have to make it clear with the marketing and initial consultation that it is semi-private training, not small group training. The workouts need to be don...

What are you doing with your time during this downtime? It is a great time to take a deeper look at the business and identify major weaknesses. Even if the problem seems big, do not get stuck and hope for the best. Start tackling it today. There are many areas in the business which you can improve. It may be the operations, accounting, sales, marketing, systems, taxes, or client experience. The pr...

If you are wondering what you should be doing for marketing, give today’s episode a listen. We break down the differences between Facebook ads and Google ads. We also talk about Google’s smart campaign feature which is excellent for marketing. For our case, we have transitioned over to Google ads where we are seeing more success.  Facebook ads are good for targeting specific demographics. The prob...

The first thing you need to understand if you are to run a fitness business is who you want to serve. To understand the type of client you want to train, you have to look at the bigger picture of who is in your market and how many people you can attract with your model.  This is a business decision that you make early on. Some gym owners do not want to look at the accounting side of the business....

Most gym owners don’t think about maximizing their revenues and increasing their profitability initially when they open their gym. They just want to open and start helping people. However, at some point, as they get deeper into the business, they start thinking more about the value of their time and how they can maximize their profitability. This might lead to transitioning your fitness model from...

Do you have a value ladder built into your fitness business? If you look around, all successful businesses have a value ladder built into their business, whether intentionally or not. A value ladder is when you get your client into your ecosystem and gradually ascend them into the higher price tiers where they can get the most help. In your fitness business model, you should have layers of service...

In this episode, we talk about integrity and doing the right thing in business and in life. So many businesses especially in the digital marketing space are falling short on integrity. They fail to do the right thing. However, most fitness businesses have integrity which is a good thing. Most gym owners want to help people. Tim gives an example of how he hired a company to do some explainer videos...

We begin this episode by sharing our thoughts about the CrossFit situation. The CEO replied to a tweet and many people took exception to his reply. Some people thought that his comment was racist. Things sort of snowballed from there with further accusations of sexism at the top in CrossFit. All this led to the CEO stepping down and many affiliates seeking to move away from the brand. The statisti...

Once you reopen your gym, there is a possibility that one of your coaches or members ends up testing positive for Covid. This is the reality. It has happened to a few businesses here in Arizona. How you respond to this situation may mean success or failure to your business. You need to have a plan in place on how to handle this situation if it ever comes up. Get your team on board about the plan....

Many gym owners when starting out will have a hard time choosing clients. You don’t have a lot of clients and it’s hard to say no to any of them even when they aren’t a good fit. However, as your business grows, you get to point when you can choose your ideal client. However, cutting ties with clients who are not a good fit is never an easy thing to do. You must hold tough conversations with them....

Some gyms are still closed, not allowed to open yet. This must be hard for you as a gym owner but you must continue building your ecosystem. Acquire as many leads as you can and continue providing value to your clients through virtual training. Once you are allowed to open they will come back. For our case, once we reopened, we saw a surge of clients coming back then a drop and now we are getting...

During turbulent times like these, there are opportunities that you can take advantage of. Things like the stock market offer a great chance to invest when the stocks are low. But as a gym owner, you may feel like this situation has handcuffed you. You've been forced to close the gym and aren't allowed to reopen yet. However, there are numerous opportunities outside of your daily routine....

We begin this episode by Gerry taking us through their story from when they started their first gym and how they operated without any systems. They went out of business in 2010 when the economy crashed but later came back with one location. A mastermind they signed up for was the game-changer for them. It taught them systems and how to run a business and the importance of having mentors. Currently...

The question of raising rates is almost a taboo in the fitness industry. However, this something you must think about because the costs of operations of your gym keep increasing and at the end of the day, you need to make a profit. The fear of losing clients is what holds back many gym owners. However, even if you lose a few of your clients, your revenue will go up and your net profit. We look at...

We recently made some big changes to our business model. We made the decision to slowly phase out team training and move to semi-private training. We talk about these changes and how gym owners who want to transition in their business model can go about it. We go through how we analyzed our business model and all the data we used to make the decision that led to the changes. For gym owners, your m...

This episode marks Tim’s 41st birthday. Last year, for the 40th birthday, we did a big birthday giveaway for GPS marketing and a lot of people got tons of value from it. This year, Tim feels generous and asked in the fitness professional Facebook group what members in the group wanted. Everybody replying to the post wanted to get into the Iron circle. The iron circle is an amazing group of high le...

In this episode we talk about what to expect when you reopen. We have some hard data to share with gym owners in states that are yet to reopen. The data is very promising and points to the fact that your clients want to come back.  From what we have seen so far with our clients in the gym, 80% are ready to come back. Our sessions have been packed across the board. About 50% of the clients we had l...

In this episode, we talk about optimizing your day as a gym owner through spending time on the most profitable parts of your business. To help achieve this, we have an exercise known as Automate, Delegate, Eliminate.  The exercise involves writing down everything that you do in a day. Every task that takes up your time, note it down. Against this list, have three columns with checkboxes for every...

Gym owners need to be ready to open as soon as they get the green light from their state. If you hesitate and wait, your clients will find another place that is open. Clients are ready to go back to the gym. In our case, we have our schedule packed and some clients are on the waiting list. Get your gym ready with the cleaning and sanitizing, and all you have to do so that as soon as you are allowe...

Some companies in the fitness space have been marketing to gym owners that brick and mortar gyms are dead and will never come back. This is a complete lie meant to scare gym owners and market to them to shift their business to online training. It is unfortunate that this kind of marketing is happening. It is based on guesses of what could happen. This is fear-mongering that is completely untrue. T...

As we get prepared to reopen our gym business, we have decided to go back to the roots, the fundamentals of why we are in this business in the first place. People are looking for direction, they need that motivation to get moving again, this is the right time for gym owners to evaluate why they are in the health and fitness industry. Rediscovering your passion and your purpose for being in this in...

In this episode, Tim and Randy will address everything that’s going on in the fitness industry due to the effects of the COVID-19 pandemic. Businesses (including gyms) are still shut down save for the state of Georgia which is slowly re-opening businesses, and it’s expected that other states will follow suit if governments are able to ensure that there are no new cases of infections. But consideri...

In this episode, Tim and Randy will be joined by a return special guest, Rick Mayo. Rick is the owner of Alloy Personal Training Solutions and has been a great friend and mentor to Tim. He will join Tim and Randy to talk about the fact that he has recently reopened his fitness business and share what the experience has been like. He’s based in the state of Georgia where the governor announced phas...

In this episode, Tim and Randy will welcome Martin Rooney, an internationally-recognized coach, fitness expert, sought-after presenter and bestselling author. Martin is the former COO of the Parisi Speed School and the founder of the Training for Warriors system. The TFW System is now being operated in over 200 facilities in 20 countries worldwide, and his programs have been used by over one milli...