Gym Business Coach Podcast

Do you know all your marketing data? I’m sure you will be tempted to quickly answer yes, but many gym owners are guilty of not having the complete picture of their marketing campaigns. We have been conditioned to think that cheap $3 leads are the way to go in our marketing without having an in-depth look at the data. In this episode, Tim and Randy take you through an actual Facebook marketing budg...

Tim and Randy highlight how you can add additional revenue to your business by making "base hits". Too often, business owners feel they need another grand slam in order to be successful, when the truth is, it's more likely going to come from a solid foundation and a few layered services. In a business, it gets to a point where you have your core offers dialed in, you have your clients...

When was the last time you revamped your trial offer? Tim and Randy discuss what you should be offering to your marketplace and how to attract the clients you desire for your premium services. In our interaction with gym owners, we see some of their offers, hooks and we question some of the things they are doing. You'll see some gyms offering a free consultation, which, frankly speaking, is no...

That time of the year when everyone is ready to spend money is around the corner; yes, we're talking about Black Friday. As a gym owner, the time to start getting ready for this year's Black Friday is now. Tim and Randy believe that with the disruption caused by COVID this year, there is a massive opportunity to get ahead. To stand a chance against other Black Friday deals, you need to be...

Have you ever thought about why some people succeed in business while others don't? Experts say that only 2% of people take action on what they hear. Despite paying for seminars, courses, or other platforms where they learn what they need to do to be successful, only a tiny fraction choose to take action on what they learn. Tim and Randy believe that this is the major difference between gym ow...

Tim and Randy discuss how to ensure your business is controlling the client experience by highlighting the need for congruency across all training taking place under your brand. Fitness is a broad scope with different belief systems and methodologies that you can choose for your gym. No matter the belief system you decide to go with as a gym owner, the critical question is whether your entire team...

Tim and Randy challenge you to get clear on what exactly it is you want from your fitness business. Have you thought about what's next for the business? Are you content trading your time for money? Does your business pay you back without you working on it? Is your goal to sell the business? Give today's episode a listen and then ask yourself what exactly it is you want out of this business...

Tim and Randy share their insights into why you should launch a podcast. Listen to them as they give their first hand experiencing through the process of launching the Built To Grow podcast as well as the insight they've given a number of their clients that have come to them for help launching their own respective podcasts. When it comes to content marketing, there is one medium that we think...

Tim and Randy walk you through one of their favorite marketing strategies and the strategy they personally use to repurpose content and remarket offers to engaged prospects all year long. Implement this strategy for yourself and provide yourself with an evergreen strategy for growth. Direct response and content-based strategies are typically considered to be the yin and yang of the marketing world...

Tim and Randy are joined by Evan Howard of Forward Thinking Fitness to discuss the success Evan's had by utilizing software and systems within his business.  As a gym owner, automation plays a significant factor in the success of your fitness business. Evan has been a super-user of our CLA (Client Lifecycle Automation) and explains what the automation has done to his business. As you’ll hear h...

Tim and Randy break down the customer journey and highlight key areas of that journey that you should look at in order to ensure there's little friction for people to purchase your services and join your gym. Use today's tactical episode to increase the number of clients you're onboarding each month! There are so many variables in the process between somebody first hearing about you an...

In our entrepreneurship journeys, it's tempting to always focus on the next thing without taking a moment to celebrate our small wins. However, it is important to take a moment, look back, and be grateful for your successes, no matter how small. In this episode, Tim and Randy share some exciting things happening in their world. Among the things that we are most excited about is the free 3-day...

Is email marketing dead? If you’ve answered yes, then you are either doing it wrong or listening to the wrong people. The truth is, email marketing still works and it’s a great marketing platform to provide value and sell to your customers. Even though open rates may have gone lower than they were in the past, there’re ways to increase your email marketing campaign effectiveness. In this episode,...

As a gym owner, you are always on the lookout for opportunities to increase efficiency in your business. That’s why Tim and Randy are bringing you the 3-day Keap challenge to help you learn the features and benefits of Keap and how it translates to your fitness business.  On day 1 of this challenge, Tim takes you through the basics of Keap and shows you what’s possible when it comes to automation...

There’s no doubt about it, the COVID situation has heavily impacted the future of the fitness industry. This will force many gym owners to get creative if they want to keep their gym open and we’re going to see a lot of new strategies and innovations surface. There are some gym models that have already bit the dust - one of those is large group training. This model, with a bunch of sweaty people p...

The goal of marketing should always be to multiple capital. If you’re doing it right, this will always be the end result. When business gets tough and you’re looking for ways to cut costs, you should NEVER completely cut out your marketing budget. That doesn’t mean you have to always be spending thousands of dollars each month on it, but you must be doing it in some way. That could be paid adverti...

Directing Fitness by Zach Columbia is a must-read book for every gym owner and their director of fitness and basically everybody in the fitness industry. In the book, Zach wants the person in this role to understand what their job entails and have the right perspective around the position. He also highlights how communication between the gym owner and the director of fitness should happen to ensur...

The people you surround yourself with, your inner tribe, determine your success. Your opportunity for growth occurs when you surround yourself with like-minded, driven individuals. It’s not just people, your belief systems are shaped by every input in your life. Music, television, books, social media, everything you spend time on impact your performance. You need to control your input. As a gym ow...

There are three types of traffic. One is the traffic you earn from collaborations. This is traffic from organic reach from other people posting your stuff. The second type is paid traffic. This is the traffic you get from ads. The third type is traffic you own. This is the traffic from your email lists or your contact database or your CRM. Traffic your own is very important for the growth of your...

Our coaching program is basically broken up into four areas. Delivery systems, Ascension systems, Conversion systems, and the Attraction systems. We talk about these four areas in great detail and look at your current business, where you are and where you wish to go. However, before we get to these four systems, we first do some work on the mindset. Just the same way we build muscle by putting in...

We begin by talking about the things that a buyer looks for when buying a business. A buyer looks for a consistent business that has been around for a while, with systems in place. They also want the financials to be good and pay a lot of attention to the tax returns. Buyers do not want a seller who is heavily involved in the day to day operations of the business.  Max advises that you should run...

Relying on somebody else to run critical aspects of your gym business like lead generation and lead nurturing doesn’t sound like a good idea. For one, you would face big problems if they were to disappear. Secondly, you don’t know what they are saying to the leads before they walk into your door. They may be promising them something that you can’t deliver. As a business owner, you have to own the...

Customer experience is what differentiates your gym from the rest but you have to ensure that your clients are showing up. When they show up, you offer them the opportunity to get the results they want and this is what customer experience is all about. The main reason why your clients pay you to come to the gym is for you to hold them accountable. They want to get the results but you have to hold...

Coming out of the shutdown, you may feel obliged as a gym owner to give back to those clients who have supported you throughout the time you were closed. How do you give back value to these clients? Should you give them free months or free upgrades or do you drop their rates?  We thought about it and tried out something in our gym which worked very well for us. Basically what we did was to upgrade...

Every business loves getting referrals. But how can you consistently get referrals without hounding your clients and putting a bad taste in their mouth? Well, in this episode we talk about how we have built an amazing system around this that really helps the gym as well as our clients. There is no better time than now to get referrals. Many gyms are in a situation where they have lost business. It...