Gym Business Coach Podcast

Today, we have great news for our international gym owners. We can now leverage Keap's automation for international text messaging. This is very big because it has been stopping many international gyms from using the whole Keap platform for automation. Text messaging is a very powerful marketing tool for gyms and other B2C businesses. It's important that you include text messaging in your...

What will it take to bring in new clients to the gym in 2021? We have thought about this and had conversations with gym owners, and all signs point to a longer sales cycle. The days of reaching out to cold prospects with your offer and converting them into clients in a day are unfortunately behind us. What this means is that we have to work a lot harder to convert our leads into clients. The era o...

In today’s episode, Tim addresses gym owners about the realities of owning a gym. Many gym owners open a gym with high hopes and ambitions of getting rich from owning a gym. However, Tim gets honest with gym owners and advises them that owning a single brick and mortar gym won’t make you tons of cash.   A single location may give you a good life, you’ll get to pay yourself well, and even enjoy wha...

2021 is finally here with us, and with many gym owners having suffered through the past year, we can only hope that better tidings come our way in the new year. One of the questions that many gym owners have been asking us is how to get people back in the gym in the new year. Tim recommends that we fall back to bracketed programs. As you’ll be hearing in the episode, bracketed programs tick all th...

There is no doubt that this year has been tough for many people, and as gym owners, we have been hard hit by the effects of COVID. Some gyms have closed down for good, while many others have had to contend with enforced closures and other containment measures. With the new year, we all can breathe a sigh of relief as we plan ahead and look for opportunities to make a comeback. One of Randy's r...

With the new year just around the corner, a lot of gym owners can’t wait to put the struggles of 2020 behind them and just focus full steam on 2021. It’s an opportunity for a fresh start, and there’s no better way to start the year than applying some creative marketing strategies to bring some more members to your gym. One of the marketing strategies that you should try in the new year is duplicat...

If you look around, you'll find a strong correlation between successful business owners and discipline. For you to succeed in business and other important areas of life, you need to be disciplined with not only your time but also your finances, your health, fitness, and other pillars of life. Unfortunately, many business owners lack discipline. And if you may be wondering what discipline means...

When it comes to attracting a client or a new member to your gym, the marketing vs. sales conversation is a little muddy at times. In this episode, Randy takes us through the main differences between these two and when you should be doing one over the other. On a high level, marketing can be thought of as the introduction to and getting people interested in your company and the products and servic...

Gym owners, just like other entrepreneurs, are typically people with a high work ethic and are highly driven. However, this characteristic can often lead us into a hole. We reach a tipping point where we are completely overwhelmed, which then creates problems. One of the ways to avoid getting overwhelmed is understanding your why. What made you decide to become a gym owner? What keeps you going wh...

When we speak to entrepreneurs, like gym owners or others, there is always the feeling that we have so little time and a lot to do. We wish we had more time on our hands, but wishing doesn’t help. What if we accomplished more by making our time more useful?   Yeah, in today’s episode, Randy takes us through the power of habit stacking and how it helps us accomplish our goals and gives us time free...

Tim and Randy bring in some specific tactics used to help reduce the risk for the consumer in order to help you successfully convert more membership sales. As a gym owner, you have options to help prospects when they come in to the gym. It may be an annual membership, month to month, or even a two-week trial. In most cases, these people are uncertain about what they want and may not want to commit...

As an entrepreneur, it is tempting to always be on the lookout for the next giant home run style marketing campaign or the next big strategy or magic bullet that will massively drive your revenues. As much as these are great as we have seen exciting numbers coming in from some gym owner's black Friday campaigns, Tim and Randy believe that you should instead focus on the minor basic style chang...

In the last episode, we took a strong stance on the direction the fitness industry is headed in terms of training models. We laid out all the evidence and data supporting semi-private personal training as the gym model for the future. In this episode, we take it a notch higher and explain how to program for this type of model. But before we talk about that, Tim and Randy caution that the programmi...

In previous episodes, we have alluded to Semi-private personal training as the model for the future. However, today we are putting our flag on the ground and making a stand that this model is, without a doubt, the model of the future. In making this stand, we have considered the pros and cons of different gym models and looked at the data, which all point to the semi-private personal training mode...

As you've probably heard in a previous episode, we are in the process of hiring a new coach for our gym here at Pulse Fitness. During the process, we encountered a situation we’d like to share with you in case you run into it.  All gyms have training schedules that they need covered by their coaches. When hiring coaches, you may come across a scenario where your schedules don't work with t...

Tim and Randy are joined by Josh Barnett and David Jose to discuss the work they are doing to help gyms keep their doors open and ensure they can continue to serve their clients free from government mandates and forced closures! If you're worried about closing your doors again, give today's episode a listen and learn what options you have! Gym owners across the country have been badly hit...

As a gym owner, you’ll be faced with a scenario where clients want to freeze their memberships due to various reasons. Sometimes there are going on vacation, they may be going to a second home to escape bad weather, travel for work, etc. Here at Pulse Fitness, most of our members have second homes elsewhere to escape the hot summers here in Arizona. If we didn't allow freezes, we wouldn't...

Tim and Randy share a topic that came up in one of their recent coaching calls, and something gym owners are constantly considering. Should you offer annual contracts, month to month, and what are the pros and cons of these two options. As a gym owner, you have probably been faced with this situation many times, wondering whether annual contracts are better than month to month and vice versa. The...

As a gym owner, you’ve probably faced the problem of slow hours in the middle of the day, where no clients are coming in your gym, yet you are completely filled in the morning and evening hours. This is not an ideal situation as you’d want to be making money throughout the day. So the dilemma comes in, do you hire a trainer for those hours and try filling the slots or you do first try filling the...

Tim and Randy talk about a real struggle many trainers and owners face. At what point is it time to let go in order to move forward? Most gym owners start their journey from being a trainer to a solopreneur to a business owner and finally building a team to help run the business. Initially, when transitioning from a trainer to a business owner, there's a struggle to not let go of your clients...

Selling a gym membership without offering something like a trial is hard, and the marketplace has been conditioned to try out your services either for free or at a lower rate before they commit to a membership. That's where Low Barrier Offers, or LBO’s, come in. Low Barrier Offers are a marketing strategy you put out there hoping that by the end of it, you convert some of these people into you...

Tim and Randy joined a new mastermind group! Give today's episode a listen and hear what it's like being part of a $40k mastermind! They also have something special coming down the road; listen in for early details! Having decided to invest in Todd Brown's Top One mastermind, Tim and Randy already see the benefits of being in a group of highly successful entrepreneurs barely two weeks...

Last episode, we gave you a glimpse of the chaos we've had recently with the training staff here at Pulse Fitness. These are problems that every gym owner faces once in a while, and we thought it was a good idea to talk about the process of hiring staff for your gym and what to look out for. This might help you not hire the wrong person or hire for the wrong reasons. One of the dilemmas that y...

Of all the years, we reckon that this year’s Black Friday will break records because retailers and other businesses have moved online. People are buying online, and as gym owners, we need to be online too. Now, you might be wondering what type of offer you need to make for Black Friday. We advise you to sell what you do normally do, and this means your gym membership. The idea behind how we struct...

Success isn't easy. In fact, society and life does its damndest to ensure you live an average, mediocre life. So what can be done to ensure you reach the level of success you desire? Listen in as Tim and Randy shed insight into some of the ways society encourages average, as well as highlight some of the things you can do to ensure you reach the level of success you aspire for! Have you ever w...