Gym Business Coach Podcast

No two gym owners are in the same boat. So you need to look at yourself and the role you are playing in your business. This is one of the first steps we do when talking to new gym owner coaching clients. Are you involved in the business to a point where you have to be involved for it to generate revenue? If you are, then you are self-employed in your own business. The real test is, if you left you...

The consumers are making the decisions. They are are looking for ways to “get sweaty” but not get bored after a few months. And semi-private training offers this to your clients. We want that lifelong client that understands it’s a journey, it’ a process. It is something bigger than just a class or workout. Semi-private isn’t about putting people together for a workout, it’s a strategic approach t...

Excerpts: Opportunities for growth occur when you surround yourself with like-minded people. You are the average of the five people you hang around with the most.  If you are a business owner and you don’t have a “tribe, I highly suggest you figure that out and be intentional about it. Seek people that you aspire to learn from and that can help you grow in ways that you need. Be intentional with y...

Experts: You as a gym owner are beyond repairing things, wiping down things, cleaning toilets, it’s about learning to value your time. Imagine if you had an hourly rate. What is the rate you would assign to yourself as the business owner? Is it $100 an hour? Or $200 an hour? What is the value you bring to the marketplace? If you can’t think of things to spend your time on that make money or drive...

  Sometimes the way that you do the small things is the way that you do the large If you can’t recite the foundation and core of your business, it’s probably time to take another look at it. You need to think about the organizational structures, the things that need to be done to operate, not just how you run the day-to-day big picture items, but all the way down to who answers the phone.  It come...

Excerpts:    “Delta change and reoccurring revenue, or just “Delta”. The way we calculate the delta is we look at the monthly dues that are signed up in a month, we also take into consideration the exit to do so if somebody cancels, as well as take in consideration the upgrades or downgrades in dues against that delta number. It’s the difference number we look at.”   “Do you have a goal that you s...

How do we get ourselves into a position of authority? How do we get that respect factor that doctors have, that other people in different industries have? And that's, in my opinion, how you do it, you create that type of process procedure.   And that’s where most sales opportunities go wrong, the salesperson is there thinking that their job is to just fill in the request of the customer, inste...

Anytime a new opportunity for a new profit center comes up, I always sit back in ask four questions. And I want you guys to write these down and think about them as part of your onboarding process. Do I believe in it? -- There's a lot of gimmicks. There's a lot of snake oil out there, especially when it comes to supplements and    products like that. Every product you bring in is represent...

Excerpts : "The longer you're in business, the more battle scars you're gonna get. So, your tolerance for problems becomes better, right? You don't fall apart when one little thing happens, because you've seen that before, or you've had 10 times worse things happen to you than this. So, what are we really worried about? " "I always believed that you can outsell most...

Excerpts: "I don't even think it's about profit, which is completely different than anybody else, I think is about owner benefit. And what I mean by that is, how much are you as the owner benefiting from the spoils of your operation? Not how much you have in profit, per se."   "It's not necessarily how much profit you make, it's how much you personally benefit. You took...

What are the things you can do to add to the comp plan that doesn't necessarily increase the pay, but helps with retention? So I've got a list of them here, all of these things where we are have done or are doing currently. Paid time off:  Built into all of our full-time coaches Insurance: We offer health insurance to all of our coaches Bonuses: Based on sessions and capacity Clothing Allo...

These are super easy things that we guarantee you're probably not doing. We should have you know, once a month we go through these things and making sure that they're utilized. We want to give you tactical plays to just go out and make some money to grow and make more money! Key Takeaways Fitness Growth Summit info (0:49) generate revenue without spending anything (3:18) four things you ca...

One of the things we are seeing happen is people are becoming more aware of the mindset approach to the fitness routine. And when we say " mindset", it's not just "you need to come in and get your workouts or else you're not going to get in great shape", It's the mindset around life in general. It's sleeping, it's eating, it's the extracurricular things you...

Tim and Randy take the first few minutes to announce the dates for the Pro-Growth Summit. A two-day summit full of classes, speakers, presentations, food, and fun.  This event is open for only the first 100 gym owners and spots fill up quickly.  The event is May 21st - 22nd, 2021 in Scottsdale. Visit the website to get more information and reserve your tickets: winninggym.com/scottsdale For this e...

Tim and Randy lay out what business looks like for training gyms 2021 and beyond. We discuss the model, the staffing structure, the client experience, the design, and what it's going to take to elevate your business from your competition. As gym owners, like many other businesses, we have had a tough time recently with all that happened. Nobody could have prepared for all the disruption that t...

Once you have an offer running for some time, it tends to go stale. In this episode, Tim and Randy give gym owners some tips on how to change the language of your offer and how you present it to the marketplace to attract a totally different audience than the one you currently have. Here at Tim's gym, Pulse Fitness, we have changed how we present our offer and decided to go with a weekly payme...

Tim and Randy address when you not only should but need to spend more money to grow! They discuss the resistance most gym owners have spending money to acquire new leads, and why Tim is willing to spend 10X what most other gym owners are willing to, and how it's led to massive growth. How much money do you spend on Google ads? This is the question from one gym owner that prompted us to talk ab...

Have you ever tried to understand what motivates or drives your employees? It is important to figure this out so that you can determine the best way to incentivize them. Many people wrongly assume the default way to incentivize an employee is by giving them more money, but you'll be surprised to learn that this is not always the case. One of the methods we use to learn more about our staff is...

Communicating with your clientele is a big part of running a business. A lot of times, we gym owners fail to effectively communicate with our members. Whether we are communicating good or bad news, we fail to deliver the message in the right way and at the right time. Gym clients easily get used to a routine, and any change is likely to lead to uncertainty and even some clients getting upset. It d...

As gym owners, we occasionally find ourselves in this dilemma; we want our coaches to have strong relationships with the clients, but this backfires when the coach leaves and clients are left feeling like they can’t achieve the same results with another coach. Some of these clients might even cancel, leading to losses. This is the situation we are in right now here at our Pulse Fitness gym. Even t...

Hiring quality coaches is arguably one of the hardest aspects of the fitness industry. The average life span of a personal trainer is 12 months or less. Any gym owner has at one point scrambled to cover a position in the gym after a team member leaves. In this episode, Tim and Randy talk about staffing, when you should hire that new team member, and how you should go about it. Here at our gym, Pul...

During our coaching sessions with gym owners, we often hear them talk about their struggles with semi-private training and how it isn't working for them. The major struggle is how to transition from large group training to semi-private training and convert existing gym members into the new model. Where many gym owners go wrong with semi-private training is running the model just like the large...

2020 has been a pretty gnarly year for most gym owners. We faced a lot of challenges with the pandemic, the shutdowns and unfair targeting by the authorities, as well as the uncertainty brought about by politics. It’s easy to get weighed down by all these things. However, we shouldn’t play the victim but rather focus on what we can control and stop worrying about the rest. Let’s focus on the solut...

With everything that is happening in the digital space over the last few days, we as gym owners ought to learn something about over-reliance on any one digital platform to acquire clients. We have seen that the Big Tech companies can, on the brink of an eye, shut anybody off and completely ruin your business. These Big Tech shutdowns amplify the message we have been preaching all along about the i...

In this episode Tim and Randy talk about adding unique naming or nomenclature (what we refer to as a unique mechanism), to separate yourself from the competition. When your entire marketplace is using the same exact words to describe their offer you need to create proprietary names to explain what it is you do so that the marketplace sees you as different. If you look at 8 out of 10 gyms, you’ll f...