Gym Business Coach Podcast

In this episode, Tim and Randy will do part one of a four part series about the 20 aspects of business that every gym owner must have to grow their business in 2020. These aspects are based on the business systems and strategies that every single type of business (not just in the fitness industry) should have in place. The first one is brand promise or the value proposition. This is a statement th...

In this episode, Tim and Randy will talk about their ProFit GPS platform and how powerful it is as a lead generation tool for fitness businesses. They will talk about how they used to run lead generation and low barrier offer campaigns for clients and how they transitioned from that by putting everything they had on lead generation into the GPS platform. When they cover the topic of the GPS in the...

In this episode, Tim and Randy will talk about the business side of fitness businesses which presents a problem for a lot of gym owners. One of the biggest issues in that arena is that gym owners use their businesses as a personal ATM or checking account. They run all their personal expenses out of the business, which may be rooted in the fact that most of them started out as solopreneurs, and tha...

In this episode, Tim and Randy will dive deep into the discussion of what marketing is and should be for fitness businesses. The first thing that goes into a gym owner’s mind when they think about marketing, is lead generation. They always feel that what they ultimately need to grow their business are leads, but they’re not conversant with the fact that how those leads come in and what they come i...

In this episode, Tim and Randy will have a conversation with the Tax Goddess herself, Shauna Wekherlien. Shauna is a CPA, MTax, CTC, CTS, and the owner of Tax Goddess Business Services, PC. She is a Certified Public Accountant (AZ), has her Master’s Degree in Taxation from Arizona State University, and is one of the elite Certified Tax Coaches in the USA (1 of just 5 in Arizona).  As a Certified T...

In this episode, Tim and Randy will share a secret little software that Tim's incorporated into Pulse Fitness that gives him real-time, behavior-driven metrics that he can use in making the best decisions possible for the business. The super data analytics tools that he uses to run his gym are a real game-changer because what comes out of the box when one uses MindBody doesn't give them al...

In this episode, Tim and Randy will talk goal setting in 2020 from a gym owner’s side of things. In January, everybody sets, tries to set, or at least aims at setting new year's resolutions, and gym owners are no exception when it comes to their fitness facilities. We all have a million things that we have great intentions around, especially at the beginning of a year, but it takes applying ac...

In this episode, Tim and Randy will share their predictions of what's to come in the personal training industry for 2020. They asked a couple of their iron circle members what they thought would happen in the industry in 2020 and some of them shared the kind of topics they want to hear covered while the rest actually gave their predictions. Tim and Randy are so well informed and always updated...

In this episode, Tim and Randy will recap the best of the Build to Grow Podcast by presenting the best ten episodes of 2019. They did their first episode in March 2019 and they’re now at episode 81 after nine months. When they started out they were really keen on consistency and have continuously ensured that they stick to it throughout despite the challenges of coming up with content, making sure...

In this episode, Tim and Randy will discuss a trend they’ve been coming across of gym owners using other companies to set appointments for them at their gyms. Basically, how the service works is, a gym owner generates leads from their sources and the third party company works on setting appointments, nurtures them, gets them to show up at the gym, and then charges the gym owner a fee for every pot...

In this episode, Tim and Randy will discuss how gym owners can get the most out of their content. This is especially for the gym owners who have very little content, have no idea what content is, or how to create it. For gym owners, content can be very hard to figure out if they don’t have a game plan. And one of the best ways to go about it is to listen to what clients are asking out on the train...

In this episode, Tim and Randy will discuss the power of gratitude in business as far as appreciating clients is concerned. It's much cheaper to keep clients than it is to find new ones, but a lot of times gym owners get their eye off the ball when they think that they don’t need to focus so much on their existing clients, and direct all their efforts into looking for new ones.  That’s a reall...

In this episode, Tim and Randy will talk about content, the trends that are coming up in the area, and how to properly go about it. There have been some done-for-you content services coming up, mostly social media-based, which offer to manage content for business owners, but they have some pros and cons that every gym owner should know in advance before they choose to procure the services. Tim and...

In this episode, Tim and Randy will talk about the number of ways that gym owners pay their coaches/personal trainers and staff. This is an area that is very important for the livelihood of a gym and it’s the one thing that every gym owner does differently. A gym owner can very easily bury their business if they pay their staff the wrong way, and this is something that is not talked about widely b...

In this episode, Tim and Randy will be joined by a special guest, Evan Samurin of Fundamental Marketing. Evan is actually the guy that helps Tim with email deliverability and he is a guru, consultant and the go-to guy on the subject. People have plenty of misconceptions about email, like thinking that it’s a guaranteed service, meaning that once someone sends an email it will definitely get to the...

In this episode, Tim and Randy will talk about a trending issue right now that has been coming up on their calls with clients, and that is the issue of gym owners seeing the need to transition from a single service boot camp style team/large group training into small group training that has higher profits. Gym owners understand that small group training is beneficial for both their businesses and...

In this episode, Tim and Randy will discuss the industry-wide issue of when a gym owner should bring in a new service, product, piece of equipment, or other potential profit centers into their facility. This is something that challenges gym owners every single month of the year because they’re constantly being bombarded with all sorts of product/service offers by equipment companies, independent t...

In this episode, Tim and Randy will talk about Black Friday and how important it is for gym owners to go big in terms of offering huge discounts on their training packages not only as an appreciation of their existing clients, but also as a way of getting their past clients back. People are always looking for amazing deals during the holiday season and so it’s critical for the discounts one offers...

In this episode, Tim and Randy will start off by talking about their plans for next year and share their four-quarter strategy. They’ll then dive into the dirty little secret in the fitness industry that nobody likes to talk about, and that’s the rash of membership cancellations that happen in January. The dip in memberships is caused by people reevaluating their fitness programs, finances, and ev...

In this episode, Tim and Randy will be joined by Clate Mask, the founder, and CEO of Keap (Formerly Infusionsoft) to talk about what Keap is all about and how they help business owners get organized, follow up and automate to grow their businesses. They will also dive into the way communication has evolved and how Keap is integrating text messaging into their software to meet their users’ communic...

In this episode, Tim and Randy will talk about this interesting time in fitness that comes up every year, Black Friday. Black Friday is always great because a lot of people are kind of conditioned to purchase things at that time, and Tim and Randy will talk about how gym owners can leverage that in their businesses. They will also share the winning strategy that they’ve used for years to dominate...

In this episode, Tim and Randy will talk about how most gym owners use sessions to set up their personal training sales, and how it has become a huge problem for the gym businesses.  Selling packages of sessions can rake in lots of upfront cash for a gym, but it causes way more problems than it’s worth, so if you as a gym owner and you’re still selling sessions rather than results/time, you have t...

In this episode, Tim and Randy will talk about the need for every gym business to set up a quality automation process for some of their lead generation and touch-points in their client life cycle so as to increase the effectiveness of their communication with prospects and clients. They will also talk about the projects where they have helped different gyms in automating their processes and also s...

In this episode, Tim and Randy will be joined by Frank Nash for a super special Whiskey Wednesday. Frank will share how he started out in the fitness business and all the valuable business lessons he learned over time. They will also dive into what client experience looks like from the consumer’s point of view so that we can learn what to focus more of our efforts on in our gyms to keep clients co...

In this episode, Tim and Randy will review their recent Fitpro Growth Summit that just came to a close. 46 gym owners, all doing $400,000+ a year, attended the event and they had a ton of good quality and purposeful conversations. The event also had some great speakers made up of experts in different areas relevant to the gym business including marketing, social media, and tax. Listen in as they s...