Michael Keeler

Gym Business - Business for Unicorns Podcast

Business EN ↓ 558 episodes

The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love. New episodes every Monday & Friday.

Author

Michael Keeler

Category

Business

Latest episode

Jul 6, 2026

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Episodes

Episode 234: Our Playbook for Generating Referrals with Mark Fisher 26.05.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment  HERE . Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 233: How to Drive Change with Your Toughest Clients with Dr. Lisa Lewis 22.05.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Learn about the Unicorn Society Pick up a copy of  Mark's Book Check out Mark on YouTube Follow us on   Instagram

Episode 232: Managing Stress as A Gym Owner with Pete Dupuis 19.05.2023

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Tarrytown working on Sales? To learn more and claim one of *only 5 seats* available for non-US members for our next retreat in June, click HERE . Sign up before May 21 to save $300. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of  Mark's Book Check out Mark on YouTube Follow us on   Instagram

Episode 231: How and What to Delegate with Mark Fisher 15.05.2023

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Tarrytown working on Sales? To learn more and claim one of *only 5 seats* available for non-US members for our next retreat in June, click HERE . Sign up before May 21 to save $300. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of  Mark's Book Check out Mark on YouTube Follow us on   Instagram

Episode 230: Do You Know How Your Leads Found You? with Pete Dupuis 12.05.2023

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Tarrytown working on Sales? To learn more and claim one of *only 5 seats* available for non-US members for our next retreat in June, click HERE . Sign up before May 21 to save $300. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of  Mark's Book Check out Mark on YouTube Follow us on   Instagram

Episode 229: Referrals, Upgrades & Terminations with MFF Sales Director, Em Strasfeld 08.05.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Learn about the Unicorn Society Pick up a copy of  Mark's Book Check out Mark on YouTube Follow us on   Instagram

Episode 228: How We Handle Surprise Expenses with Pete 05.05.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Learn about the Unicorn Society Pick up a copy of  Mark's Book Check out Mark on YouTube Follow us on   Instagram

Episode 227: How Doing Less Helps You Do Better with Simon Docherty 01.05.2023

Want to learn more about our new course, Management & Leadership for Gym Owner? Learn more about the workshop HERE . Learn more about BFU: Learn about the Unicorn Society Pick up a copy of  Mark's Book Check out Mark on YouTube Follow us on   Instagram

Episode 226: How to Reconnect with Former Gym Members with Pete 28.04.2023

Want to learn more about our new course, Management & Leadership for Gym Owner? Learn more about the workshop HERE . Learn more about BFU: Learn about the Unicorn Society Pick up a copy of  Mark's Book Check out Mark on YouTube Follow us on   Instagram

Episode 225: How to Revolutionize Nutrition Coaching at Your Gym with Jennifer Broxterman 24.04.2023

Want to learn more about our new course, Management & Leadership for Gym Owner? Learn more about the workshop HERE . Learn more about BFU: Learn about the Unicorn Society Pick up a copy of  Mark's Book Check out Mark on YouTube Follow us on   Instagram

Episode 224: Top Takeaways from Our Marketing Retreat with Mark Fisher 21.04.2023

Want to learn more about our new course, Management & Leadership for Gym Owner? Learn more about the workshop HERE . Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out  Mark on YouTube Follow us on  Instagram

Episode 223: Tips for Getting UnStuck with Amanda Wheeler 17.04.2023

Want to learn more about our new course, Management & Leadership for Gym Owner? Learn more about the workshop HERE . Learn more about BFU: Learn about the Unicorn Society Pick up a copy of  Mark's Book Check out Mark on YouTube Follow us on   Instagram

Episode 222: Lessons Learned from Corporate America with Pete Dupuis 14.04.2023

Want to learn more about our new course, Management & Leadership for Gym Owner? Learn more about the workshop HERE . Learn more about BFU: Unicorn Society - Our coaching group Mark on YouTube - More fit biz musings Pick up a copy of Mark's book HERE .

Episode 221: Building Membership Systems with MFF's GM Alex Carter-Van Pelt 10.04.2023

Want to learn more about our new course, Management & Leadership for Gym Owner? Learn more about the workshop HERE . Learn more about BFU: Unicorn Society - Our coaching group Mark on YouTube - More fit biz musings Pick up a copy of Mark's book HERE .

Episode 220: Why You Should Prioritize Time Off with Mark 07.04.2023

Want to learn more about our new course, Management & Leadership for Gym Owner? Learn more about the workshop HERE . Learn more about BFU: Unicorn Society - Our coaching group Mark on YouTube - More fit biz musings Pick up a copy of Mark's book HERE .

Episode 219: Building a Community-Centered Gym with Molly Jackson 03.04.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Mark on YouTube - More fit biz musings Pick up a copy of Mark's book HERE .

Episode 218: Our 90-Day Client Onboarding Strategies with Pete 31.03.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Mark on YouTube - More fit biz musings Pick up a copy of Mark's book HERE .

Episode 217: How I Doubled My Business in One Year with Harry Morris 27.03.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Mark on YouTube - More fit biz musings Pick up a copy of Mark's book  HERE .

Episode 216: Cultivating a Growth Mindset with Mark 24.03.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Mark on YouTube - More fit biz musings Pick up a copy of Mark's book   HERE .

Episode 215: When to Add a Service Provider to your Gym with Pete 20.03.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Mark on YouTube - More fit biz musings Pick up a copy of Mark's book HERE .

Episode 214: Why You Should Switch to Weekly Rates with Mark 17.03.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Mark on YouTube - More fit biz musings Pick up a copy of Mark's book HERE .

Episode 213: How to Create Video Content that Connects with Your Audience with Tim Landicho 13.03.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Mark on YouTube - More fit biz musings Pick up a copy of Mark's book HERE .

Episode 212: How to "Right Size" Your Business with Ben Pickard 10.03.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment  HERE . Learn more about BFU: Unicorn Society - Our coaching group Mark on YouTube - More fit biz musings Pick up a copy of Mark's book HERE .

Episode 211: Inside the Mark Fisher Fitness Small Group Personal Training Model with Rog Law 06.03.2023

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Vegas? To learn more and claim one of *only 5 seats* available for non-US members for our next retreat in March, click HERE . Learn more about BFU: Unicorn Society - Our coaching group Mark on YouTube - More fit biz musings Pick up a copy of Mark's book HERE .

Episode 210: How Many Hours Should a Gym Owner be Coaching? with Mark and Pete 03.03.2023

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Vegas? To learn more and claim one of *only 5 seats* available for non-US members for our next retreat in March, click HERE . Learn more about BFU: Unicorn Society - Our coaching group Mark on YouTube - More fit biz musings Pick up a copy of Mark's book HERE .

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