GTM News Desk

What actually separates a partner program from a partner ecosystem? Why does discovery now happen inside an LLM instead of a review site? And why do referral programs get so much credit for revenue they're not actually driving? Bryn Jones , co-founder of PartnerStack , breaks down how partnerships evolved from channel deals into full ecosystem orchestration, and why the companies winning at it tre...

What happens when your GTM team grows fast but your operating model doesn't keep up? Who owns the funnel when marketing, sales, product, and CS are all pulling in different directions? And why does expansion revenue keep getting treated like an afterthought? Greg Leach , GM & Product-Led SaaS Operator at 7shifts , has built a cross-functional pod structure that puts a single-threaded owner ove...

Why do so many B2B homepages look identical? Why does showing your product add 19% to conversion rates, and why is almost nobody doing it? And what does getting people to show up to a dinner have in common with getting people to click your CTA? Sahil Patel , founder of Spiralyze and host of CRO Crimes , makes the case that brand and conversion aren't opposites — they're flip sides of the same coin...

What happens when you skip the "why" and go straight to the build? What does AI fatigue actually feel like from inside a product team? And why does the best user onboarding still start with a human conversation, not a vibe-coded prototype? Ramli John , founder of DelightPath and author of Eureka, pushes back on the ship-it-and-see mindset sweeping through B2B. He explains why reducing time-to-valu...

How do you align your pricing strategy with customer needs while balancing complexity and simplicity? What’s the secret to designing pricing models that not only appeal to customers but also drive business growth? And how do you integrate the unique challenges of AI-driven products into your pricing structure? Roee Hartuv, founder of Willingness to Pay , uncovers the truth about pricing and packag...

How do you build messaging that actually sticks across every team that touches it? How do you know when an "insight" is genuinely worth acting on and when it's just a pattern dressed up in a fancy word? What does it take to teach AI to think like you, not just write like a version of you? Mojo Founder Eric Holland and Messaging Whisperer Anna Furmanov reveal what's really broken about how B2B comp...

How do you create lasting customer loyalty in a world dominated by AI and rapid change? What’s the real key to driving growth without relying on vanity metrics like NPS and adoption? What if your customer success strategy was more than just numbers?  Keith Frankel , CEO of Totango , shares his bold approach to customer success and growth. He explains why traditional metrics fall short and reveals...

How do you create B2B content that actually drives results across markets and teams?  How can AI speed up content creation without stripping out the human side of marketing? What do the best marketers know about the overlap between content, product marketing, and SEO? Camille Trent , Content Marketing Lead at Auror , breaks down what it takes to build stronger B2B content in an AI-shaped world. Sh...

How can you leverage buyer psychology to drive product-led growth? What’s the real key to converting users into loyal customers? How do you solve the complexity of product growth for diverse teams? Product Growth Expert Anastasia Kudrow shares her insights on understanding user behavior and applying psychological principles to enhance product-led growth. Anastasia reveals how to turn complex chall...

How can partnerships fuel growth without high costs? What’s the real secret to building successful go-to-market strategies? Is the future of business led by ecosystem-driven growth? In this episode of GTM News Desk, Sean Adams , the mastermind behind iorad ’s partner-led growth strategy, shares the power of strategic partnerships and how they drive sustainable revenue. Sean also talks about his ex...

Is vulnerability the new leadership superpower? Can fractional leaders drive growth without the overhead? What does it take to build a high-performing executive team? In this rerelease episode of GTM News Desk, Brie Aletto , CEO of Altvia , shares why vulnerability is crucial for leadership, the rise of fractional roles, and how to build united, high-performing teams. She discusses balancing empat...

What actually moves the needle in modern B2B marketing? How do GTM teams balance creativity with accountability? Where does focus matter most when resources are tight and expectations are high? We explore all of this in this episode of GTM News Desk. Courtney Sembler , Managing Partner and COO at AlignedCX , discusses how companies can transform their approach to building customer trust through ed...

Is community the new driving force behind B2B marketing? Can AI and human creativity work in harmony? How can GTM teams adapt when speed, clarity, and trust are core for buyer engagement? We discuss all of this in this episode of GTM News Desk. Jarod Greene , CMO of Vivun , discusses how the marketing landscape is shifting from volume-driven content to community-driven influence. Jarod explains wh...

Are AI search tools changing how buyers discover solutions, or are we just seeing the early signals? Is SEO still a dependable channel, or is it turning into something entirely different? How should GTM teams think about influence when clicks no longer tell the full story? We get into all of that in this episode of GTM News Desk. Nigel Stevens , CEO of Organic Growth Marketing , unpacks the shift...

Can marketing and sales really operate as one team rather than in parallel? Are B2B leaders actually hungry for more automation, or are they feeling overloaded by it? What does a partnership between marketing and sales look like when deals are on the line? We get into all of it in this episode of GTM News Desk. Ellen Rataj , VP of Sales at EasyLlama , opens up about simplifying the sales motion, c...

Why do so many B2B sales motions still feel stuck? If buyers say they want partnerships, why do so few deals feel like one? And what happens when every team aligns around delivering real value instead of pitching it? That’s the conversation on this episode of GTM News Desk.  Ryan Schultz , CEO of DIVACS , joins Mark and Rachel to discuss why most companies lose sight of value after the deal is sig...

Can customer obsession really drive sustainable growth, or is it just a buzzword? Is your team aligned to create a seamless customer experience? How do you turn data into actionable insights for better customer journeys? In this episode of GTM News Desk, Kirsty O’Sullivan , SVP of Customer Experience at ZoomInfo, shares her insights on the power of customer obsession in driving growth. She discuss...

Can event-led growth truly drive growth or merely serve as another acronym? Are B2B buyers asking for yet another framework to learn? What does it mean to capture revenue in the room at events? We cover all of it in this episode of GTM News Desk. Steph Pennell, founder of The Event Critic, shares why events need to be planned around immovable dates, how brands can choose between booths and ancilla...

Why are B2B sales processes still have so much friction? Do buyers actually want to buy? And how can aligning on value alter the way teams work across the customer journey? That’s what we cover on this episode of GTM News Desk. Ryan Schultz , CEO of DIVACS , shares why most companies miss connecting value from presale through renewal, and it’s possible to align sales and customer success. He expla...

Is Clay’s new GTM Engineer title a real function or just clever positioning? Do we really need another founder preaching about their morning routine? What’s it like to scale lean GTM teams with AI without losing the human touch? We get into all of this in this episode of GTM News Desk. Max Gartner , Head of GTM  at Brightwave , explains how his team blends product-led growth with relationship buil...

Is Google’s AI mode a complete game-changer for search engines, or is Pew’s latest research overstated? Why are B2B leaders still scrambling to make sense of AI’s real value? And how do we realistically & responsibly scale AI that serves both teams and customers? We get into all of this in this episode of GTM News Desk. Nicole Warshauer , Marketing Executive at Nicolewarshauer.com , shares how...

What’s the impact of a controversial brand partnership, and how can brands avoid the pitfalls? Why does the B2B space shy away from influencers, and what’s a better alternative? And how can you build a brand that thrives in a world of AI and innovation? We explore all this and more in today’s episode of GTM News Desk. Adam Kaiser , VP Brand Growth and Marketing at 6sense , opens up about balancing...

What actually happens when companies apply automation & AI to ABM strategies? Is Salesforce delivering on its AI productivity promises or just selling the vision? And how do you build a movement around a new way of doing business? That’s exactly what we’re looking at on this episode of GTM News Desk. Amos Bar-Joseph , CEO of Swan , outlines his vision for the Autonomous Business Model, where l...

What’s behind the rise of acronyms like CBM? Is “Vibe Growth Marketing Manager” even a real job? What does it take to build a pipeline through genuine relationships instead of volume? Those are the three big topics we’re covering in this episode of GTM News Desk. Todd Busler , CEO and co-founder of Champify , joins us to share why contact-level data is changing how marketers operate, what it reall...

What’s driving the rise of fractional leadership in today’s business world? How is AI changing the workplace, and why do soft skills matter more than ever? And what does it take to create a united and high-performing executive team? That’s exactly what we’re exploring on this episode of GTM News Desk.  Brie Aletto , CEO at Altvia , shares her experience in building a united executive team, emphasi...