GTM News Desk

Why does “alignment” fall short when GTM teams need to move as one? What language and behaviors actually drive unity across sales, marketing, and product? What does it take to operationalize a GTM strategy that every team can execute? Those are the three big topics we’re covering in this episode of GTM News Desk. Josh Allen , CRO at Quickbase , joins us to share what gets in the way of true team u...

What does it take to turn customer experience into a growth engine? How can AI and data actually bring teams closer to their customers instead of further away? What gets in the way of a united go-to-market motion, and how can companies fix it? Those are the three big topics we’re covering in this episode of GTM News Desk. Kirsty O’Sullivan , SVP of Customer Experience at ZoomInfo , shares how her...

We have some breaking news at GTM News Desk.  A new era begins as we welcome a fresh voice to the show. After 18 episodes of insights, debates, and plenty of laughs, Nick is signing off. As he and Mark reflect on their time hosting together, they share lessons learned, favorite moments, and the relationships that shaped the show. And stepping into the newsroom is Rachel Elsts Downey , bringing a n...

What does it take to create content that truly connects with your audience? Why are so many marketing teams still prioritizing quantity over quality, even with AI in the mix? How can aligning product marketing, brand, and content unlock better outcomes? Those are the three big topics we’re covering in this episode of GTM News Desk. Jonathan Paul , VP of Content Marketing at Vena Solutions , joins...

What happens when companies prioritize short-term goals over the big picture? How can organizations avoid mediocre marketing from old strategies? Why is balancing metrics with meaningful relationships vital for long-term growth? Those are the three big topics we’re covering in this episode of GTM News Desk. Rebecca Shaddix , a marketing leader from Garner Health , shares her insights on how to bui...

How can companies truly build a people-first culture? What happens when leadership prioritizes customers but neglects employees? Why is bad management one of the biggest problems in tech today—and how do we fix it? Those are the three big topics we’re covering in this episode of GTM News Desk. Kate O’Neil , CEO of Opre , joins us to discuss what it really takes to lead with a people-first mindset,...

What’s changing in how B2B buyers evaluate and purchase software? How can interactive demos create a frictionless, buyer-first experience? What role does AI play in the future of go-to-market strategies? Those are the three big topics we’re covering in this episode of GTM News Desk. Natalie Marcotullio , Head of Growth of Navattic , joins us to discuss how buying behaviors have shifted, why self-s...

How are B2B SaaS companies adapting to a market where traditional growth channels are failing? What does the shift from a channel mindset to a network-based strategy mean for go-to-market teams? How can companies leverage experiential events to drive deeper engagement and real business impact? Those are the three big topics we’re covering in this episode of GTM News Desk. Josh King and Daniel Curt...

How is go-to-market strategy evolving in a world of shifting buyer expectations? What role does AI play in reshaping sales, solutions engineering, and customer success? Why are traditional sales playbooks breaking down, and what comes next? Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by James Kaikis , CRXO at TestBox , who shares insights on the con...

How is AI reshaping productivity in go-to-market strategies? What does Benedict Evans’ AI Eats the World report reveal about the future of large language models? How can businesses craft messaging that resonates with customers while avoiding jargon overload? Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Emma Stratton , Founder of Punchy and author...

Why is it easier to launch a startup than to achieve sustainable growth? What impact will OpenAI's SearchGPT have on the search experience? How is Klue’s Compete Network helping product marketers gain a competitive edge? Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Katie Berg , VP Marketing at Klue, who explores insights on community-led growth, t...

What does Zendesk’s new AI solution mean for the future of customer experience? How is the new company Agency reinventing customer success to empower teams? Can customer-led growth really drive sustainable revenue? Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Gianna Scorsone , Co-Founder and Chief Operating Officer of Champion , to share her insights...

How is AI making it easier and more affordable to start a business? What are network effects and how do they drive business growth? Do Go-to-Network strategies, a twist on traditional go-to-market approaches, enhance go-to-market effectiveness? Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Mac Reddin , Co-Founder & CEO of Commsor , to share his ins...

What does Jony Ive's collaboration with OpenAI mean for AI and hardware integration? Is it ethical for LinkedIn to use your data to train AI?  How should customer data be used to support your go-to-market strategy? Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Evan Huck , CEO of UserEvidence , to share his expertise on the importance of integrating cus...

How does OpenAI's massive fundraising and $150 billion valuation reflect the growing role of AI in marketing? Is AI truly benefiting both B2B companies and their customers, as Scott Brinker's recent research suggests? What is the best framework for using data-driven marketing to align with your C-Suite this budget season? Those are the 3 big topics we're covering on this episode of GTM News Desk....

Is AI actually helping folks be more productive at work? What can B2B learn from then NBA's new media agreement? What does an actual modern (and successful) marketing leader look like these days?  Those are the 3 big topics we’re covering on GTM News Desk. And we’re joined by Katie Foote, CMO of CaptivateIQ and a former executive at Drift and Salesforce, to share her insights on the nuanced role o...

What can we learn from Nike’s last marketing pivot that failed? Is Hubspot’s AI SEO tool actually helpful? How do you define your ICP to be both people-first and fueled by data? These are the 3 big topics we’re tackling on this episode of GTM News Desk. We’re joined by SalesIntel’s CEO, Manoj Ramnani, who breaks down the importance of defining your ICP and why a data-driven approach is non-negotia...

How is content marketing changing in 2024?? What is up with the Meta custom AI characters? How do you make effective zero-click content? Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all). Amanda dives into the importance of prioritizing...

What is there to know about PathFactory’s acquisition of UberFlip? How do you design a people-first marketing funnel? Where is the future of SEO headed with Google’s latest updates? Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Gainsight’s Director of GTM Strategy & Customer Education, Nikki Engel, who delves into the limitations of traditional...

What are Google's surprising findings on video advertising? What is a Network Development Representative role (NDR)? What frameworks can elevate demand generation strategies? Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Justin Keller (you know him from Terminus, Drift, and now Movable Ink) to share his insights on building demand generation strate...

What makes an event not suck?  What are buyer-first practices that Navattic uncovered in 2023?  Is growth hacking still a thing? Those are the 3 big topics we’re covering today, on GTM News Desk. And we’re joined by Bethany Murphy, Senior Director of Events at 6sense, to share her expertise on how to curate unforgettable event experiences, the importance of a people-first approach, the nuances of...

Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-t...