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Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , and this week he opened by covering a couple important and timely industry observations.  First, he updates information on the recent shift in funding confidence for B2B, SaaS, and Tech companies. He explains that the market is in the best position it’s been in the past 18 months and covers what we can expect to see in terms...

Chris Walker was asked to join the Rev Up podcast, hosted by Ben Shipley of Trust the Process, to chat about customer-centric marketing and the importance of returning to fundamentals. Chris discusses the need to create demand by understanding customers and delivering value through content and thought leadership. He also shares insights on building a successful marketing team and utilizing essenti...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , and this week he opened by covering a couple important and timely industry observations.  First, he previews the current state of Revenue Operations, including the expectations and what he is seeing in practice. He presents this as an opportunity for people to think about assuming higher level responsibilities in order to va...

Chris was invited on the Revenue Formula Podcast, hosted by Toni Hohlbein & Mikkel Plaehn to discuss planning. They cover the challenges and problems faced by companies when planning marketing strategies, and Chris emphasizes the need to view marketing and sales planning as one overall system, rather than separate entities. He explains the importance of analyzing historical data to determine t...

“Do less, but do it fucking phenomenally” Chris Delivered a keynote presentation on Attribution and Measurement at the 2023 SaaStock Conference in Austin. He starts his presentation by discussing the current state of the market, highlighting the fact that companies have less money and marketing budgets are being scrutinized, and the implications of that. He emphasizes the need for companies to sca...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , and this week he opened by covering two important and timely industry observations.  First, he interprets the results of the Metadata Paid Social Benchmark Report to show that when you use paid social for lead gen, the outcomes are a very high cost of acquisition and very low lead to win rate. He breaks down the percentages...

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Revenue R&D from Chris’ recent podcast appearances. Different areas he breaks down include: A definition and overview of the concept and use cases How to use Revenue R&D to evaluate the business in a holistic, standardized way A deep dive into the Revenue R&D Exit Criteria and how to adjust based...

Chris was invited onto the Game Changers webinar, hosted by Oana Manolache of sequel.io, to chat about his journey in building a $20 million business. Chris shares his background as a B2B professional and how he started RefineLabs after realizing that his unique approach to marketing was not being embraced by traditional companies. He discusses the shift from being a marketer to a CEO and the impo...

Chris was invited onto the Power Producers Podcast, hosted by David Carothers, to share his insights on marketing and sales as applicable to the insurance industry. He emphasizes the importance of leveraging digital tools to reach customers and the need to adapt to the changing landscape of consumer behavior. Chris also highlights the power of creativity in marketing and the ability to make a real...

Chris got to sit down with Anna Gullstrand, Chief People and Culture Officer at Mentometer, about her extensive background in management and leadership. Anna shares her insights and Chris expands on building high-performing teams, the importance of intentional leadership, the role of technology in employee engagement, and the future of work and remote teams. She also stresses the importance of con...

Chris sat down with George Boot and Justin Hanna of Acquired.com to chat about creating and measuring meaningful metrics. They cover the misalignment between sales and marketing, the flaws in the traditional MQLs and KPIs, and the importance of measuring the right metrics for revenue growth. He also talks about the changing landscape of B2B sales and marketing and the need for companies to adapt t...

Chris was asked to guest on Checked In with Splash, hosted by Camille White-Stern. They discuss the changing landscape of B2B marketing and how events fit into the new marketing strategies. Camille shares her insights on why there has never been a better time to be a B2B marketer and how marketing can be the key growth driver for a company. The conversation then shifts to the importance of communi...

Chris was asked to guest on the Launch Pod, hosted by Genero Growth’s Josua Fagerholm, to talk about B2B marketing past trends and future growth.  They chat about: What B2B companies can learn from B2C The most important thing that will drive growth over the next decade Shifting mindset in measurement Aligning sales and marketing The potential of AI to increase marketing efficiency …and more!

Chris was asked to guest on the B2B Insiders podcast, hosted by Gabriel Barboza and David Costa Lima to chat about Demand Generation, and how companies can stay ahead of the curve in the ever-evolving world of B2B marketing. From the B2B Insiders Podcast This 30-minute interview on B2B Insiders features a dynamic exchange between the founders of the community, Gabriel Barboza and David Costa Lima,...

Chris was asked to guest on the A2B Series podcast, hosted by Isaiah Studivent and Chalique Seabron to chat through his experiences in B2B Marketing, Refine Labs’ approach to in-house versus agency strategies, and advice for new and prospective CMOs! From the A2B Series Podcast: Chris Walker, CEO of Refine Labs, joins Isaiah and Chalique in Austin to discuss the state of B2B marketing. If you’re a...

With SaaStock and its incredible lineup of speakers in town, Chris was lucky to be able to do some in-person interviews for Revenue Vitals! In this episode, Anthony Kennada , CEO of AudiencePlus chats with Chris about building relationships with your audience and how to streamline and refine your content creation strategy. They covered: How to produce and distribute content in the most consumable...

With SaaStock and its incredible lineup of speakers in town, Chris was lucky to be able to do some in-person interviews for Revenue Vitals! First up was a chat surrounding leadership, mindset, and culture with Sam Jacobs , CEO of Pavilion.  They chatted about: Key lessons and takeaways Sam has learned in his time as a CEO: Focus on the long term Love your customer Don’t try to do too many things T...

Eddie Asked Chris to sit for an interview to help with a project for his Master's program, and Chris was happy to talk him through some unique approaches to the work.  They chatted about: What makes a great marketing leader Life events that helped shape Chris’ customer centricity What companies should keep an eye out for when hiring How to change your mindset for more out of the box thinking A...

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things HIRO and Pipe Framework from Chris’ recent podcast appearances. Different areas he breaks down include: Pipe Framework introduction and overview Vocab: Pipe Conversion, Pipe Qualified Meeting Aligning Sales and Marketing  HIRO introduction and overview A clearer breakdown of the HIRO calculation Practical adv...

Chris was asked to guest on the Salesforce Simplified Podcast, hosted by Mike Boyle of Ad Victoriam Solutions to chat about the state of B2B Marketing today! They chatted about: Challenges B2B Marketers face today Chris’ favorite recent marketing campaign and what he learned from its success Tips for building a strong digital presence How can B2B companies effectively target their ideal customers...

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Split the Funnel from Chris’ recent podcast appearances. Different areas he breaks down include: The root of sales/marketing misalignment How to Utilize CRM data  Sales Velocity Calculation Understanding Levels of Buyer Intent Dark Social and the Dark Funnel Let us know what topic you want to hear a compilati...

Chris was asked to guest on the B2B Founder Stories Podcast, hosted by Julian Lumpkin of Successkit.  Find out what Chris wanted to be when he grew up, how he transitioned into a leadership position and what balance of control over operations he maintains, and how he navigated the financial ins and outs of running a startup. He also talks about a long term vision for Refine Labs, how they differ f...

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Pipeline Sources from Chris’ recent podcast appearances. Different areas of attribution he breaks down include: Pipeline Velocity  Allbound overview and practical application Departmental Credit as a Defense of ROI Sales Cycle Lengths Buyer Intent Alignment Measurement and Metrics Sales Velocity Let us know w...

Chris was asked to come on the B2B Podcast Podcast, hosted by Ryan Tabb! In this chat they covered Chris’ own journey through podcasting as well as the things he has learned along the way to help others on their own.  They chatted through the ways Chris has kept the Refine Labs podcasts going for so long, considering so many end after 10-15 episodes, where he built his skills and experience on mic...

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Attribution from Chris’ recent podcast appearances. Different areas of attribution he breaks down include: Refine Labs’ Self Reported Attribution Journey Hybrid Attribution Framework in theory and practice The Attribution Mirage Attribution Software Mismeasurement A Step by Step Guide for Implementation How t...