GTM Live

Chris was asked to come back for a second appearance on the Modern Startup Marketing Podcast, hosted by Anna Furmanov, for a focused discussion on Creativity.  Anna asks Chris what comes to mind when he thinks about creativity, when he’s the most creative, advice for startups that want to start experimenting more, and how to be the best at leveraging creativity in whatever marketing space they’re...

“If you’re talking about the problem, people are going to assume you’re the solution.” Chris gets to sit down with Kyle Coleman, SVP of Marketing at Clari to talk through all things revenue. They go in depth on how an SDR upbringing helped Kyle develop communication and fluency in messaging as a marketer, the process of developing Clari’s position of “Run Revenue” to change their entire strategic...

Chris was invited as a guest onto a special Tuesday edition of The Closing Show Live, hosted by Nadia Milani, VP of Marketing at Proposify!  From The Closing Show Live : We're super-charging the sales & marketing alignment conversation with Chris Walker, CEO of Refine Labs. Often imitated, but never duplicated. In this episode, we discuss what marketers and sales teams are probably doing w...

“Word-of-mouth has long fueled the success of countless companies, big and small. But over the past several years, through the rise of the digital age, word-of-mouth has evolved into something with unlimited potential — something known as dark social. Now, a recommendation (or negative feedback) can reach millions with a single click of a ‘share’ button.” Chris was invited onto the Winning the Cha...

Today’s Revenue Vitals Live marks the last in the public facing series, but we will still be holding the space weekly for exclusive Vault Customer sessions! If you’re interested in joining, make sure to check out The Vault ! Some of today’s topics included: Strategy for what to prioritize when looking for a new position Advice for moving from a generalist to a t-shaped specialist, and ways to bett...

Chris was asked to speak with a group of thought leaders as they invest their time in growth. They kick off the conversation by discussing dark social and the fundamental differences between Dark Social and Dark Funnel. Chris dispels myths about certain industries being “different” in the way their buyers cling to traditional ways of buying, then questions roll in about Account Based Marketing, fi...

We had the chance today to dig deep into dialogues with audience members, tossing ideas back and forth, addressing follow up questions, and highlighting the benefits of this full hour of Q&A with Chris and Kaylee! Some topics included: Cold Calling: Everyone has an idea on what cold calling is and what it means for it to work well, but we back the whole concept up to propose individual definit...

“Be Bold, Take Risks” Chris was asked to speak with Peter Rabey on the Leadership Learns Podcast, about his journey in leadership. They discuss past, current, and future trends, the differences between capturing and creating demand, dark social, today’s B2B buyer, and winning B2B Strategies.  If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here , o...

It was a global event today, with audience calling in from Chile, Australia, Denmark, and more to ask questions and chat with Chris! Some topics included: Content: how to best utilize and repurpose influencer marketing and when to scale back content creation to focus on fewer segments at a time Re-branding: insight into weighing an otherwise successful new name against similarly named companies in...

Chris was asked to speak to the team at Recruitee for their Inspiration Session led by Anne Smink. They covered a wide range of insights on the process of switching from a Lead Gen to Demand Gen Strategy, including: SEO: What skills does a team need to level up or focus on to improve demand gen strategy, and how to measure SEO impact Product Launch: how to fit launching a product into Demand Gen E...

Chris is back and had a productive hour of live chats with listeners where he addressed their questions, and got to chat back and forth through their specific scenarios. Some topics included: Explaining Dark Funnel to a CEO: how to better understand breaking down the concepts clearly as well as bringing it to life in application LinkedIn Promoted Posts: a reflection on the new feature that allows...

Stephen White, of the Bitesize B2B Marketing Podcast invited Chris on to chat about some of Refine Labs’ recent research experiments, and how Chris approaches growth with an experimental mindset.  They cover why an experimental mindset is so important, and how teams can efficiently run experiments. Chris covers the self reported attribution experiment in detail, how that has paved the way for othe...

Kaylee Edmondson and Sidney Waterfall host this week, spending the hour having live chats with listeners, addressing their questions, and digging into their specific situations: Some topics included: Live Event Content: how to distribute live event content in new and engaging ways, preparation techniques to make post-production more efficient, leveraging content at in person and online events, and...

Chris was honored to be invited as the first interview guest on the inaugural episode of the B2B Content Podcast: Redefined, with Edward Purmalis. They chatted on the inherent overlap between B2B and B2C companies, how Chris and Refine Labs have paved the way for transitioning historically B2C tactics into effective B2B strategies, and where they see the future heading. They also discussed: Touch...

Chris and Kaylee spent the hour having live chats with listeners, addressing their questions and digging into their specific situations: Some extended discussions covered: How to adapt and differentiate Self Reported Attribution strategies for different programs and points of engagement A deep dive into the Revenue R&D Exit Criteria and how to adjust based on individual goals and sales cycle l...

Kyle asked Chris to sit down to an interview covering the current state and future of Product-Led Growth companies. They covered: What’s changed in the way B2B buyers buy software products Companies capitalizing on the changing landscape The effects of attribution mis-measurement The way forward for modern software companies And more! If you have questions for Chris, join the Revenue Vitals Live c...

Chris and Kaylee spent the hour having live discussions with listeners, addressing their questions and diving deep on their specific situations: Some extended discussions covered: The rebranding of YouTube and the impact we’ve seen from it Strategies to use and questions to ask at trade shows to make meaningful connections How to balance initiative in interviewing clients with protective account m...

Chris was asked to be on Bopcast, hosted by Ryan Sullivan, to chat through Chris’ journey into entrepreneurship. He offers encouragement and perspective to anyone carving their own path. They discuss developing a personal brand, Chris’ aspirations, learning theory, routines, and the importance of following through on promises to yourself. If you have questions for Chris, join the Revenue Vitals Li...

Chris and Kaylee spent the hour having live discussions with listeners, addressing their questions and diving deep on their specific situations: Some extended discussions covered: Interview Scenario Advice Owned LinkedIn Execution Gated vs Ungated Content If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here , or submit them ahead of the call here !...

As we dive into weekly Revenue Vitals Live with listeners invited to come on, ask their questions, and talk through scenarios with Chris, we wanted to revisit a popular episode from last year to demonstrate the effective conversations Chris is able to have in these events and encourage you all to prepare your questions for Tuesday! In this Ask Me Anything episode, Chris and Megan answered question...

Back by popular demand, Chris and Kaylee reprised the full hour of audience discussion and questions! Some topics include: How to tactically enable Subject Matter Experts when marketing to specific knowledge customers How to get the right content in front of the right audience An in depth discussion on pipeline velocity How to help a seller see the value in shifting approach If you have questions...

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of the Sales Leadership Podcast, where Chris was invited to talk through how organizations can drive revenue in a more predictable way. He covered: What the true definition of demand is, Removing friction in the buying process, making sales easier, Aligning sales and m...

The normal playbook was thrown out this week for a full hour of your questions answered by Chris and Kaylee. Some topics included: Getting your content & video engine off the ground The importance of who is speaking vs what they're saying Your first 90 days as CMO What to do if you've got zero demand If you have questions for Chris or Kaylee, join the conversation on zoom by registering here ,...

Earlier this week Chris jumped on the Unpopular Opinions podcast hosted by Ashley Sava. They chopped it about Chris's (many) unpopular opinions on the state of B2B marketing today. Starting the early 2010's, B2B's heavy reliance on marketing tech and lead generation has not caught up with the evolution of social media, online communities, and dark social channels.  If you have question...

Yesterday's fifth installment of Revenue Vitals Live was a barnburner of actionable data and insightful live audience questions around Self-Reported Attribution. Chris brings fresh, new experiment data from the Vault to break down form conversion rates and how to make the most your implementation. The second half AMA is full of audience questions that you may be thinking of yourself. If you have q...