GTM Live

Chris was asked to join the Nearbound Marketing Podcast , hosted by Logan Lyles, to talk about the importance of building personal brands and activating evangelists within an organization. They discuss the concept of key opinion leaders versus influencers and how they can contribute to a company's marketing efforts. Chris shares his insights on measuring ROI in marketing, including the use of...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  First, he discusses the importance of data analysis and customer insights in building an effective revenue strategy. He emphasizes the need to measure the ROI of marketing channels accurately and challenges the traditional approach to attribution. He also...

Chris sat down with Spencer Tally for a consultative session surrounding the creation and growth of personal brand. Chris suggests that Spencer can create content around how he works with his marketing team to achieve better results, highlighting the importance of alignment between sales and marketing. Chris also emphasizes the need for authenticity in personal branding and recommends networking w...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  First, he explains that every company, whether they realize it or not, uses an underlying operating model and data model that influences their marketing and sales processes. The operating model defines the steps and processes involved in achieving revenue...

Chris sat down with Sajeel Qureshi, on the Rev Ops 500 podcast to discuss the myths and future of revenue operations (Rev Ops). Chris challenges the notion that Rev Ops is the most important function in go-to-market strategies, pointing out that many companies still understaff and underfund this area. He believes that Rev Ops should be split into strategic and tactical functions, with a focus on u...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  First, he highlights the shift in the market from growth at all costs to efficient growth and the need for companies to adjust their strategies accordingly. He also emphasizes the importance of looking at metrics such as CAC payback period rather than CAC...

Chris sat down with Cameron Evans for a half hour consultative session to provide valuable insights and strategies for a real estate brokerage firm looking. Chris emphasizes the importance of focusing on agents who can generate revenue and have a higher lifetime value. Chris suggests collecting qualitative data from top-producing agents to understand why they choose to work with the firm and using...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  First, he highlights the abundance of information available in the digital age and the need for individuals to discern between opinions and data-driven insights. He draws a parallel to the medical field's transition to evidence-based medicine in the 1...

Chris was invited onto the inaugural episode of Donuts and Demand, hosted by Lindsay McGuire and joined as well by LaShanda Jackson. They discuss the definition of demand gen, share tips for success, and highlight their favorite campaigns. Chris emphasizes the importance of always-on programs and taking risks with one-time campaigns. They also discuss strategies for boosting conversions and the di...

Chris joined Ricky Sevta and Sean Diljore on the Sassy Talk podcast to share his insights on demand capture, demand creation, and revenue operations for early-stage B2B companies. He emphasizes the need for a data-driven approach to marketing and go-to-market strategies, highlighting the importance of using large-scale aggregated data to inform decision-making.  Chris also discusses the disadvanta...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  First, he highlights the common problem of understaffed and reactive revenue operations functions in B2B companies. He emphasizes the need for executives to prioritize and invest in this function to drive strategic changes and growth. Chris also discusses...

Chris was invited onto the Nex6 Project, hosted by John Ghiorso, to discuss Dark Social and Demand Generation in the context of B2B marketing. Chris emphasizes the need for a holistic revenue team approach, breaking down demand generation into three core categories: creating demand, capturing demand, and converting demand. He highlights the underappreciation of these concepts in B2B marketing and...

Chris was a guest speaker for the SaaS Metrics Palooza , happening live online from October 10-12, coordinated by benchmark.it. For this fireside chat, Chris sat down with Ray Rike to discuss the importance of reevaluating marketing metrics and strategies to drive revenue growth. Chris shares his insights on the need to shift from lead generation to demand generation, and how companies can create,...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  First, he explains that pipeline velocity is a key metric that combines four growth levers: the number of qualified opportunities generated, win rate, average deal size, and sales cycle length. Chris emphasizes that companies should not solely focus on ge...

Chris joined Insightly CMO Chip House on the Closing Time Podcast to discuss the changing landscape of B2B go-to-market strategies and why traditional methods are no longer effective. He highlights the shift from events, outbound sales, and paid search to more efficient and targeted approaches. Chris emphasizes the need for a new framework that focuses on demand creation, demand capture, and deman...

Chris joined Paul Banks, host of the Javelin Journeys podcast, to chat about the importance of understanding dark social and its impact on marketing strategies. He emphasizes that while it may be challenging to track dark social activities, it is crucial for businesses to recognize its significance in the decision-making process of potential customers. By understanding how customers access informa...

Chris joined Shane Mahi on the Redline Podcast to discuss the challenges faced by B2B SaaS companies in reaching their target customers. He shares strategies to overcome these obstacles and emphasizes the importance of scaling digital content and leveraging partnerships to increase brand awareness and build one-to-one connections with potential customers. Chris also highlights the need for compani...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  First he discusses the flaws in the reporting models used for paid search and the need for a shift in how executives measure the effectiveness of paid search campaigns. He shares a personal story of losing $1,000 on Google Search Ads and highlights the im...

The iconic duo of Chris Walker and Gaetano DiNardi is back together to review the current state of capturing demand and answer audience questions live. During this episode, they cover: -A review of different intent types and offers -What's new or has changed in the capture demand channels -Common missteps in capturing demand -How Google Search, SEO, affiliates, and review sites fit into this c...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  First, he discusses the flawed approach of LinkedIn's influenced revenue report, which claims that a high percentage of closed deals were influenced by LinkedIn ads. Chris explains that this report is misleading because it fails to consider other fact...

Chris was invited onto the B2B Demand Acceleration hosted by Catarina Hoch of Operatix to discuss the difference between demand capture and demand creation in B2B marketing. He emphasizes the need for a balanced strategy that includes both capturing active intent and creating demand for potential customers who are not yet in the market. Chris also challenges the traditional model of an assembly li...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations. First, he explores the difference between proving the ROI of marketing programs and leveraging data to make strategic decisions. He highlights the issue of mixing these two concepts in B2B companies, where the data used to prove ROI is often flawed and not...

Chris was asked to appear on the Founder Wisdom YouTube Stream hosted by Charles Cormier, to share his unique perspective on revenue operations and go-to-market strategies for B2B companies. He emphasizes the importance of viewing the sales and marketing process as a system, rather than a series of disjointed steps. By focusing on creating, capturing, and converting demand, companies can align the...

Chris was invited onto the Making Fun of Marketing podcast, hosted by Scott Logan of Kronologic to discuss the flaws in traditional marketing practices and the need for a new approach. He emphasizes the need to redefine MQLs and eliminate low-intent lead generation. Instead, he suggests focusing on ICP qualified buyers who express interest in purchasing. Chris also highlights the inefficiency of u...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations. This week, he tackles the transition from an assembly line lead generation system to an all-bound integrated revenue team. He emphasizes the importance of starting with the customer and aligning all departments towards creating demand, capturing active buy...