GTM Live

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  First, he highlights the abundance of information available in the digital age and the need for individuals to discern between opinions and data-driven insights. He draws a parallel to the medical field's transition to evidence-based medicine in the 1...

Chris was invited onto the inaugural episode of Donuts and Demand, hosted by Lindsay McGuire and joined as well by LaShanda Jackson. They discuss the definition of demand gen, share tips for success, and highlight their favorite campaigns. Chris emphasizes the importance of always-on programs and taking risks with one-time campaigns. They also discuss strategies for boosting conversions and the di...

Chris joined Ricky Sevta and Sean Diljore on the Sassy Talk podcast to share his insights on demand capture, demand creation, and revenue operations for early-stage B2B companies. He emphasizes the need for a data-driven approach to marketing and go-to-market strategies, highlighting the importance of using large-scale aggregated data to inform decision-making.  Chris also discusses the disadvanta...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  First, he highlights the common problem of understaffed and reactive revenue operations functions in B2B companies. He emphasizes the need for executives to prioritize and invest in this function to drive strategic changes and growth. Chris also discusses...

Chris was invited onto the Nex6 Project, hosted by John Ghiorso, to discuss Dark Social and Demand Generation in the context of B2B marketing. Chris emphasizes the need for a holistic revenue team approach, breaking down demand generation into three core categories: creating demand, capturing demand, and converting demand. He highlights the underappreciation of these concepts in B2B marketing and...

Chris was a guest speaker for the SaaS Metrics Palooza , happening live online from October 10-12, coordinated by benchmark.it. For this fireside chat, Chris sat down with Ray Rike to discuss the importance of reevaluating marketing metrics and strategies to drive revenue growth. Chris shares his insights on the need to shift from lead generation to demand generation, and how companies can create,...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  First, he explains that pipeline velocity is a key metric that combines four growth levers: the number of qualified opportunities generated, win rate, average deal size, and sales cycle length. Chris emphasizes that companies should not solely focus on ge...

Chris joined Insightly CMO Chip House on the Closing Time Podcast to discuss the changing landscape of B2B go-to-market strategies and why traditional methods are no longer effective. He highlights the shift from events, outbound sales, and paid search to more efficient and targeted approaches. Chris emphasizes the need for a new framework that focuses on demand creation, demand capture, and deman...

Chris joined Paul Banks, host of the Javelin Journeys podcast, to chat about the importance of understanding dark social and its impact on marketing strategies. He emphasizes that while it may be challenging to track dark social activities, it is crucial for businesses to recognize its significance in the decision-making process of potential customers. By understanding how customers access informa...

Chris joined Shane Mahi on the Redline Podcast to discuss the challenges faced by B2B SaaS companies in reaching their target customers. He shares strategies to overcome these obstacles and emphasizes the importance of scaling digital content and leveraging partnerships to increase brand awareness and build one-to-one connections with potential customers. Chris also highlights the need for compani...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  First he discusses the flaws in the reporting models used for paid search and the need for a shift in how executives measure the effectiveness of paid search campaigns. He shares a personal story of losing $1,000 on Google Search Ads and highlights the im...

The iconic duo of Chris Walker and Gaetano DiNardi is back together to review the current state of capturing demand and answer audience questions live. During this episode, they cover: -A review of different intent types and offers -What's new or has changed in the capture demand channels -Common missteps in capturing demand -How Google Search, SEO, affiliates, and review sites fit into this c...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  First, he discusses the flawed approach of LinkedIn's influenced revenue report, which claims that a high percentage of closed deals were influenced by LinkedIn ads. Chris explains that this report is misleading because it fails to consider other fact...

Chris was invited onto the B2B Demand Acceleration hosted by Catarina Hoch of Operatix to discuss the difference between demand capture and demand creation in B2B marketing. He emphasizes the need for a balanced strategy that includes both capturing active intent and creating demand for potential customers who are not yet in the market. Chris also challenges the traditional model of an assembly li...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations. First, he explores the difference between proving the ROI of marketing programs and leveraging data to make strategic decisions. He highlights the issue of mixing these two concepts in B2B companies, where the data used to prove ROI is often flawed and not...

Chris was asked to appear on the Founder Wisdom YouTube Stream hosted by Charles Cormier, to share his unique perspective on revenue operations and go-to-market strategies for B2B companies. He emphasizes the importance of viewing the sales and marketing process as a system, rather than a series of disjointed steps. By focusing on creating, capturing, and converting demand, companies can align the...

Chris was invited onto the Making Fun of Marketing podcast, hosted by Scott Logan of Kronologic to discuss the flaws in traditional marketing practices and the need for a new approach. He emphasizes the need to redefine MQLs and eliminate low-intent lead generation. Instead, he suggests focusing on ICP qualified buyers who express interest in purchasing. Chris also highlights the inefficiency of u...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations. This week, he tackles the transition from an assembly line lead generation system to an all-bound integrated revenue team. He emphasizes the importance of starting with the customer and aligning all departments towards creating demand, capturing active buy...

Chris sat down for a Marketing Learning Session with Mentimeter employees, led by Johanna Fagerstedt. He emphasizes the importance of understanding customers deeply and collecting primary market research to build a successful marketing strategy. Chris also shares his top three most important KPIs for measuring marketing success and discusses the challenges and strategies for implementing a hybrid...

Chris was invited onto the ForwardSlash podcast, hosted by Adam Buettner to talk about rethinking ABM & website strategies. Chris discusses the need for companies to transform their go-to-market strategies and challenges the traditional B2B marketing funnel. He emphasizes the importance of measuring CAC and payback, and highlights the need for companies to optimize their websites for speed to...

Chris was invited onto the Belkins Growth Podcast, hosted by Michael Maximoff, to discuss the importance of building trust in business and how to do so effectively. Chris shares his personal and professional journey, his rejection of societal norms, and his focus on innovation and alternative solutions. He explains how Refine Labs attracts smart underdog individuals who are looking to challenge th...

“All attribution is imperfect; it’s about how do we collect the right data, how do we then process it with our brain and our strategy, and make strong decisions.” Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations. This week, he tackles Revenue.  He outlines Pipeline Sources and how they contribute to measu...

Chris sat down with Meghan Keaney Anderson of Jasper AI to talk about the impact AI has had on the current state of marketing, and forecast what marketers can do to keep up in the constantly shifting landscape. They start by talking about AI and content, looking at the ways the technology can increase acceleration and efficiency, as well as the ease of adaptation to new audiences in tone, style, a...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , and this week he opened by covering a couple important and timely industry observations.  First, he dives into a Split the Funnel epiphany he recently had that should help companies get a more holistic view of their entire business, not just how low intent and declared intent leads are performing. He suggests building out vi...

Following up on their first conversation back in June, Chris sat back down with George Boot of Acquired.com. In this session, they discuss the experience of transitioning from an SDR to a demand generation strategist. Chris explains how he realized that traditional sales and marketing tactics were no longer effective and started implementing a demand generation strategy at his company. He shares h...