GTM Live

“Learning is what powers earning and impact.” Chris was asked to speak to the team at Quinyx for their Fireside Chat led by Johanna Fagerstedt. They start with some insightful rapid-fire questions, discuss Chris’ journey through the ideas of and away from the term Demand Generation. He explains how splitting things into Demand Creation and Demand Capture helps to break the process into “objective”...

Chris was asked to speak to the team at Recruitee for their Inspiration Session led by Anne Smink. They covered a wide range of insights on the process of switching from a Lead Gen to Demand Gen Strategy, including: SEO: What skills does a team need to level up or focus on to improve demand gen strategy, and how to measure SEO impact Product Launch: how to fit launching a product into Demand Gen E...

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2023! *** Chris joined Ricky Sevta and Sean Diljore on the Sassy Talk podcast to share his insights on demand capture, demand creation, and revenue operations for early-stage B2B companies. He emphasizes the need for a data-driven approach to marketing and go-to-market strategies, highlighting...

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2023! *** With SaaStock and its incredible lineup of speakers in town, Chris was lucky to be able to do some in-person interviews for Revenue Vitals! First up was a chat surrounding leadership, mindset, and culture with ⁠Sam Jacobs⁠ , CEO of Pavilion.  They chatted about: Key lessons and takea...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  He starts by reflecting on the year and sharing some insights and advice for entrepreneurs and professionals. He emphasizes the importance of perspective when considering the year you had, and encourages listeners to think about what a successful year in...

Chris was invited to join Stijn van Willigen and Bart Snijders on the Sprints and Sneakers podcast, to discuss the importance of data-driven marketing strategies in B2B growth. He emphasizes the need for companies to focus on the right data and metrics to drive revenue and make informed decisions. He also highlights the shift towards a more scientific and data-driven approach in marketing and the...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  He starts by discussing the lack of data and tracking in companies that spend millions of dollars on Google paid search ads. He emphasizes the importance of having a system in place to measure the ROI of every investment in the channel. Chris highlights t...

Chris was invited to join Nitzan Kravitz on Mayple’s Host the Pro Podcast to talk about the current trends in B2B marketing strategies and the need for a comprehensive understanding of customer behavior and engagement. He emphasizes the importance of data-driven decision-making and the limitations of traditional attribution models. Chris also highlights the shift towards short-form video content a...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  He starts by discussing the importance of looking at marketing and sales data from a macro perspective rather than getting caught up in micro-level details. He emphasizes the need to analyze overall business performance and benchmark it against similar co...

"As long as you continue to progress forward, you don't really run into an issue because the bot is not going to outrun the human in terms of innovation right now." Chris was joined by Sarah Kennedy Ellis , Vice President of Google Cloud, to talk about the current and future impact of AI in Marketing. They highlight the areas where AI can be implemented today, such as content generat...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  He starts by discussing the importance of looking at marketing ROI from a holistic perspective rather than getting caught up in micro-analyzing individual campaigns. Then he shares proprietary data collected from B2B companies in the $50 to $250 million r...

Chris was invited to join Shanee Moret on the Growthpreneurs podcast to chat about the benefits of content in B2B. Chris emphasizes the importance of creating and distributing content on social media platforms, particularly LinkedIn, for business growth. He believes that many founders resist content creation because they are stuck in outdated sales strategies and fail to recognize the power of con...

Chris was invited to join Stef Hamerlinck on the Let’s talk branding podcast to discuss content and branding. Chris challenges the traditional approach to B2B marketing and emphasizes the importance of understanding customers and generating demand. He highlights the distinction between demand creation and demand capture, and urges companies to focus on creating content that customers actually want...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  First, he highlights the growing skepticism around the SDR predictable revenue model and the need for companies to reevaluate their outbound sales strategies. Chris also emphasizes the importance of rethinking the paid social strategy, shifting from lead...

Chris was invited to join Steven Schmidt on the Magnetic podcast to discuss the new era of revenue and the importance of mindset in driving success. Chris shares his journey from freelancer consultant to building a $20 million company and emphasizes the opportunity to share his knowledge and help others. He also highlights the importance of having a strong mindset in all aspects of life, not just...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , and today he is sharing a snippet of advice from that call.  First, Chris discusses the importance of shifting your strategy on paid social media. He explains that many companies use paid social media solely for lead generation, but this approach is flawed because it does not capture true demand. Instead, Chris suggests usin...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , and today he is sharing a snippet of advice from that call.  He highlights that many companies struggle to fully operationalize ABM and extract value from it. While ABM platforms can be helpful, they are not a silver bullet solution. The main perceived value of ABM platforms is their ability to use intent data to identify ac...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  First, he discusses the concept of Pipeline Sources and how they can be used to drive revenue growth. He explains that instead of looking at internal departments, companies should focus on the buyer's perspective and identify proven buyer journeys tha...

Chris was asked to join the Nearbound Marketing Podcast , hosted by Logan Lyles, to talk about the importance of building personal brands and activating evangelists within an organization. They discuss the concept of key opinion leaders versus influencers and how they can contribute to a company's marketing efforts. Chris shares his insights on measuring ROI in marketing, including the use of...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  First, he discusses the importance of data analysis and customer insights in building an effective revenue strategy. He emphasizes the need to measure the ROI of marketing channels accurately and challenges the traditional approach to attribution. He also...

Chris sat down with Spencer Tally for a consultative session surrounding the creation and growth of personal brand. Chris suggests that Spencer can create content around how he works with his marketing team to achieve better results, highlighting the importance of alignment between sales and marketing. Chris also emphasizes the need for authenticity in personal branding and recommends networking w...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  First, he explains that every company, whether they realize it or not, uses an underlying operating model and data model that influences their marketing and sales processes. The operating model defines the steps and processes involved in achieving revenue...

Chris sat down with Sajeel Qureshi, on the Rev Ops 500 podcast to discuss the myths and future of revenue operations (Rev Ops). Chris challenges the notion that Rev Ops is the most important function in go-to-market strategies, pointing out that many companies still understaff and underfund this area. He believes that Rev Ops should be split into strategic and tactical functions, with a focus on u...

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers , which opens with covering important and timely industry observations.  First, he highlights the shift in the market from growth at all costs to efficient growth and the need for companies to adjust their strategies accordingly. He also emphasizes the importance of looking at metrics such as CAC payback period rather than CAC...

Chris sat down with Cameron Evans for a half hour consultative session to provide valuable insights and strategies for a real estate brokerage firm looking. Chris emphasizes the importance of focusing on agents who can generate revenue and have a higher lifetime value. Chris suggests collecting qualitative data from top-producing agents to understand why they choose to work with the firm and using...