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Last night we hosted the last Demand Gen Live of 2020! Chris Walker and Megan Bowen talked through content creation, pipeline marketing, conversion tracking, and paid ad variations. As always, we hosted a live AMA as well. We're kicking off the 2021 Demand Gen Live series next week and whether you're a first timer or a returning guest, you'll want to register here to get it on your calendar: https...

In the midst of the holidays we gathered 30 marketers on Zoom to resume our second to last Demand Gen Live installment of the year. We set the agenda with Why only having a small budget to start is an advantage, Why didn't a SaaS company start Thursday Night Sales or Demand Gen Live, and Important considerations when transitioning from Sales-led to Product-led. Thanks to the questions that were su...

We hosted another AMA using the questions you've asked us on LinkedIn. Listen in to hear Chris’s answers in regards to podcast advertising, why all MQLs are NOT created equal, what types of ads you should run instead of Get a Demo ads, and converting high-intent leads. We'll be running with this format one more time before the year ends.  If you have any questions you want us to answer either...

We opened up the chat to questions early this week on Demand Gen Live with Chris Walker and Megan Bowen. They answered questions regarding Facebook audience targeting and campaign structures, podcast distribution, and how to measure marketers if not on channel metrics. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on...

We’ve been getting a ton of questions submitted via email and on LinkedIn and are trying out this new format to keep up with the volume. In this session we answered questions about what marketers should be doing instead of virtual trade shows, why the traditional webinar as we know it is outdated, and how to get executives on board when experimenting with brand activities.  If you have questi...

"Whether or not your content marketing will be successful comes down to your INTENT." On this installment of Demand Gen Live Season 2, Chris and Megan talked about why direct response demo ads don't work, why Google gets more credit than it actually deserves, and how to choose the right company to work for as a demand marketer. We opened up the floor to a live AMA and answered questions relating t...

Chris was interviewed by Luigi Prestinenzi (Co-Founder and Head of Growth @ Sales IQ Group) on the Sales IQ podcast. They talked about how important it is for marketers to have sales conversations and frame results to your executives to get things done. Chris also talks about how not all MQLs are created equal and how different lead sources close at vastly different rates.

Chris Walker was back for Demand Gen Live this week and co-hosted the installment with Megan Bowen. They covered: Key steps Refine Labs took to create market demand; How marketers can develop business acumen; and Why changing from lead-based to account-based may not fix your marketing. We also hosted a live AMA and answered questions submitted live and in advance from our audience. For more c...

Chris Walker hosted Cassidy Shield on State of Demand Gen to talk about marketing in 2021. The pandemic has forced companies to focus on CREATING demand, not just capturing it. Cassidy shared his insights on how they know what’s working and what’s not, and how to reevaluate current channels and repurpose them for new objectives.

"If you can figure out how to scale culture, it will be way easier for you to win." Chris hosted Kyle Lacy (CMO of Lessonly) on State of Demand Gen. They jammed on how to measure your demand team, getting rid of the lead goal, ditching metrics when it comes to brand activities, and scaling culture.  For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just...

"Market the way you buy." Daniel Murray hosted Chris Walker on The Marketing Millennials podcast the other day. They talked about how buyers have changed over the past 10 years, what it really means to be buyer-centric, what marketers should be measuring and reporting on, and the only 2 cases in which Chris will run direct response campaigns.  For more content, subscribe to State of Demand Ge...

Chris Walker and Megan Bowen hosted Demand Gen Live again and tackled several detailed questions submitted in advance and live from our audience. Some of the topics we covered include: Why you should stop measuring marketing influenced revenue; LinkedIn spam; Marketing regression; How to create true buying intent; and Why not all MQLs and SQOs are created equal. For more content, subscribe to Stat...

Sangram Vajre, Co-Founder at Terminus, joined Chris Walker on State of Demand Gen to go into more detail about ABM - specifically tips for better execution and measurement.  For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

On last night's episode of Demand Gen Live we hosted a live AMA and tackled topics such as: How to balance Brand and Performance, Measuring the effectiveness of LinkedIn and Facebook advertising, the LinkedIn algorithm and content distribution. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

James Hounslow, host of the Tech Sales Influencers podcast, interviewed Chris Walker the other week. They talked about what sales leaders who are focused on top of funnel should be doing to be most effective, how changes in the marketing department can have negative downstream effects, and how to command your buyers' attention in a way that provides value and changes perception. For more content,...

Chris and Megan powered through another Demand Gen Live last night to discuss the differences between Capturing Demand and Creating Demand. We also answered questions submitted in advance and live about:  Assignments during the recruitment process for Director+ level roles;  Podcasting in a saturated market;  What creative works best for paid social campaigns; and  How to get c...

Josh Wagner (Head of Partnerships @ LeadMD) joined Chris Walker for a short session on State of Demand Gen. They deep dive into Account Based Marketing (ABM) to discuss how it originated and has been used well, and poorly, especially in the B2B SaaS space.  For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.  Tired of just listening?  Check out Refine La...

Last night we continued Season 2 of Demand Gen Live with the AMA format. Chris and Megan tackled questions asked both before the show and live ranging from what demand REALLY means and how to create it with momentum to case studies and podcasts. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Kyle Hamer (Founder & CEO, Hamer Marketing Group) hosted Chris Walker on the SUMMIT Podcast to talk about marketing in a post-COVID-19 world. They discussed how to use both intuition and data to determine where to spend your budget, why you should separate performance and brand, and how unrealistic goals drive the wrong marketing behaviors. For more content, subscribe to State of Demand Gen on...

Kevin "KD" Dorsey joined Chris on State of Demand Gen this week to talk about how B2B can learn from B2C, especially in regards to influencer marketing. They discuss their thoughts on B2B influencer/user marketing and why SaaS companies in particular should be considering this approach. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check...

On last night's Demand Gen Live we received several questions before the show and tackled them live. Some topics we covered include:   -Brand, Demand, ABM - Where to focus?;   -First 90 days as the first marketing hire; and  -How the pursuit of ROI and Efficiency drives bad marketing. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just list...

On Season 2 Episode 2 of Demand Gen Live, we talked about: How Sales can work well with the CMO, How word of mouth drives revenue with zero attribution, and what B2B marketers can learn from B2C. We also hosted a live AMA and answered questions about topics including LTV, ad copy variation, imposter syndrome, and segmenting. For more content, subscribe to State of Demand Gen on Spotify or Apple Po...

Chris Walker joined Sandro Meyer on The Growth Leadership Show to talk about: why other people don't post regularly on LinkedIn, what happens when metrics become more important than the outcome, the importance of primary market research, content creation and distribution, and what you can outsource vs. what you can't. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts....

Latané Conant, CMO at 6sense, joined Chris Walker on State of Demand Gen to go into more detail about the concepts that are discussed in her new book “No Forms. No Spam. No Cold Calls.”  For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.  Tired of just listening?  Check out Refine Labs on LinkedIn and YouTube.

Last night we kicked off Season 2 of Demand Gen Live with our co-hosts Chris Walker (CEO, Refine Labs) and Megan Bowen (CCO, Refine Labs). We leaned harder into the AMA format and covered a variety of topics including:   Being proactive vs. reactive in the sales process and with customers;  Why meaningful content should be incorporated throughout the entire sales and customer journey; La...