GTM Live

Chris joined the SEI Live Meetup to provide coaching on how to get started with creating content. He harped on the notion of progress over perfection, and the importance of commitment and consistency. He shared how he got started on LinkedIn organic and how he got to where he is today, then opened up the session to a live Q&A. “The quality of the information and how it’s communicated is what’s mos...

Chris and Megan hosted the 51st Demand Gen Live installment last night with a packed agenda. They dove into why your ABM list should include target companies where you have an unfair competitive advantage, the difference between demand gen and marketing as a whole, and a step by step breakdown of how we structure, run, and optimize paid social campaigns.

Today we are trying out a new format due to positive feedback from our podcast consulting sessions. We’re going back to the basics of paid social advertising and breaking down the benefits of using that channel to capture and create demand. Let us know what you think of this new format by reaching out via LinkedIn.

Udi Ledergor (CMO at Gong) joined us for a Demand Gen Expert Session to talk about why Gong, a B2B SaaS company, decided to run a Super Bowl ad. They also broke down why you should try to avoid best practices, and discussed ways marketers at new companies can get brand campaigns and low budget initiatives off the ground.

This week’s DGL with Chris and Megan focuses on three key topics: why B2B companies struggle with organic content that’s not for SEO, how to build demand momentum, and the lost of art of segmentation, targeting, and positioning. The detailed AMA segment twists and turns through fascinating subjects like the right way to break up with your customer and developing your learning & testing process...

Joe Mullings, Chairman & CEO of The Mullings Group Companies, joined Chris on State of Demand Gen to talk about recruiting and retaining demand gen leaders. They shared a new framework that forward-thinking companies have adopted in an effort to attract the best talent. Joe and Chris also discussed why companies shouldn’t be afraid of their employees creating their own personal brand and posting c...

Chris Walker hosted another podcast and LinkedIn strategy consulting session with a cybersecurity company. They asked him questions in regards to real roadblocks and problems they're encountering as they get ready to launch and promote their podcast, especially in regards to distribution, reaching the right audience, and engaging with their target market. Register here for our Demand Gen Expert Se...

Last night's Demand Gen Live with Chris Walker and Megan Bowen revolved around the customer/buyer experience and how that comes into play in regards to your marketing strategy. They talked about how to go about using paid advertising to learn more about your buyers, testing new messaging, more useful ways to employ your SDR team, and the importance of a strong brand. Register here for our Demand G...

Justin Welsh, Founder at JW Strategic Advisory, joined Chris Walker on State of Demand Gen to break down how he used organic content on LinkedIn to build his personal brand. Justin shared his Content Matrix and how it helped him get over hurdles when he was first getting started, the importance of consistency and distribution, and the benefits of publishing content both for the individual and the...

Chris Walker (CEO, Refine Labs) and Dave Gerhardt (CMO, Privy) hosted an hour-long discussion about B2B influencer marketing, content marketing trends, modern PR, attribution, and the ins and outs of buying intent. They talked about the importance of modern PR and being the media company, building an audience, and how attribution starts with just a gut feeling. For more content, subscribe to State...

Chris Walker and Megan Bowen hosted the 19th episode of the second season of Demand Gen Live last night. They covered three key agenda topics: (1) Refine Labs' Content Strategy - How a 3-person marketing team creates more content than most 1000+ employee companies, (2) SaaS Go-To-Market - It's time to get out a blank sheet of paper & start over, and (3) iOS 14 updates - Why Marketers that thri...

Sahil Mansuri (CEO at Bravado) joined us on State of Demand Gen to talk about the importance of marketers having empathy for sales. We also discussed unrealistic goals, transparency in the buyer’s journey, and the impact of misaligned goals across the organization.

Chris joined Mike Simmons on the Catalyst Sale podcast to talk through the importance of setting the right foundation in order to make marketing to revenue achievable. They discussed how to go about attacking a market where there's a lot of noise, scenarios in which marketing fails, the necessity of customer feedback, and quantifying the impact of speed in marketing.  For more content, subscr...

Today marks our 100th episode on the State of Demand Gen podcast! Thanks to all our subscribers, listeners, guests and the team behind the scenes for setting us up for success. Chris Walker and Megan Bowen hosted Demand Gen Live last night and dove into a few key topics - (1) Transitioning from Lead Gen to Demand Gen, (2) Why Direct Attribution Fails on Paid Social, and (3) Why Building an Effecti...

Rand Fishkin (Co-Founder & CEO, SparkToro) joined Chris Walker the other day to talk about his book Lost & Founder and break down his article “ Something is Rotten in Online Advertising .” They talk about what you can do with your marketing dollars outside of paid advertising, the cost of optimizing for the wrong metrics, running effective ads, and building a product and brand that people...

Patrick Campbell (Founder & CEO @ ProfitWell) joined Chris Walker on State of Demand Gen to break down his content journey at ProfitWell and share his recommendations for content creation and distribution.

Chris and Megan hosted another Demand Gen Live and set the high level agenda with The truth about website Content Experience Platforms and What parts of B2B marketing can be outsourced. The majority of the installment was geared towards the live AMA where they answered questions about case study distribution on paid social, thought leadership, how to evaluate a data-savvy marketing ops professiona...

We hosted our first Demand Gen Expert Session with Chris Walker and Gaetano DiNardi (Director of Growth Marketing @ Nextiva) and jammed for an hour on demand gen, performance marketing, and content. More specifically, we covered YouTube SEO & pre-roll ads, the CRO function as it relates to marketing, why you don’t need an expensive attribution modeling tool, and why exact match for PPC should rare...

During last night's Demand Gen Live we set the stage with a few key topics: How to think about content quality, What parts of B2B marketing can be outsourced, and Early findings on testing intent data. We then opened the floor and answered questions in regards to podcasting and SME content creation, Google removing third party cookies, intent data, and the impact of privacy restrictions on ads. To...

Nick Bennett (Director of Field Marketing @ Logz.io) joined Chris Walker on State of Demand Gen to talk about what field marketing is and how he sees it playing a part in demand as a whole. They also discussed KPIs for field marketing, how the team is typically structured, the importance of understanding functions outside of marketing, and the future of the CMO and CRO roles.  To register for...

We broke a record last night for the longest Demand Gen Live to date! Thank you everyone who submitted questions in advance and live. We talked about everything from how to make entertaining & engaging content to what metrics should be used to measure growth at various stages of the funnel. To register for our Demand Gen Expert Session with Gaetano DiNardi on Thursday 1/21 at 12pm EST, click h...

Chris joined Ryan Baker (VP of Digital Strategy @ 417 Marketing) on the 417 Marketing Podcast to talk about the importance of brand activities that cannot be directly attributed to revenue. They talked about marketing sourced qualified pipeline and revenue as a metric, the difference between brand and branding, and why playing the long game helps you get better results in the short-term as well. C...

For this episode we recorded a call Chris held with a couple new podcast hosts. They asked him questions about all the things including recording logistics, guests, branding, finding your niche, process, and distribution. "Especially at the beginning, your content and distribution is far more important than what mic and camera you're using."  For more content, subscribe to State of Demand Gen...

We kicked off the first Demand Gen Live of 2021 last night on Zoom and were joined by several new and returning faces. We covered Chris Walker's 2021 B2B Marketing Predictions, International Demand Gen, The Future of the SDR role, and a handful of questions submitted in advance and live by our audience. Submit any questions you want us to cover next week to DGL@refinelabs.com and register for the...

"Removing channel attribution inside of social channels is absolutely required in B2B companies moving forward." Today we tried out a new format and had Chris go deep on a topic that was top of mind. He talks about how much better your marketing can be if you strip away the need to attribute leads to specific channels. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts...