GTM Live

Chris Walker and Megan Bowen hosted another installment Demand Gen Live last night and covered the following topics:   Why having customers that are happy is the most important thing in a business  How to create content that works across the entire journey  Thinking about things through a long term lens We are in the word-of mouth marketing era  The hidden benefits of thought leadership and person...

Sidney Waterfall hosted this episode of Back to Basics with Chris Walker with the main focus of attribution in the B2B SaaS space. While there are common pitfalls associated with the over-reliance on attribution, it's not always so black and white. It's not that you shouldn't use it, just that you should understand when it should and should not be used. It's about balancing the thi...

On last night's episode of Demand Gen Live, Chris Walker and Megan Bowen covered the following topics:   Why marketers who create the most demand are the most in-demand; Pros and cons of category creation on SEO; A clearly defined playbook for creating demand; The value of SMEs creating content; How inefficiencies break as you scale; Intent data vs. actual intent; Marketing to different segmen...

Mark Roberge, Managing Director at Stage 2 Capital and former CRO at Hubspot, joined Chris on State of Demand Gen last week. They broke down common challenges with scaling B2B businesses, and Mark shared the top 5 reasons why SaaS businesses struggle with scaling. He shared why customer retention should be of heavier focus, and how to establish a leading metric for customer behavior since retentio...

Chris joined Hannah Munro on the CFO 4.0 Podcast to talk about how the role of marketing has shifted. He shared insights in regards to : better defining what a lead is, brand as a feeling, how the buying process has changed drastically over the past several years, why some of the most effective marketing strategies can't be measured, and how investing appropriately in marketing will drive business...

On last night's episode of Demand Gen Live, Chris and Megan covered the following topics:  Lead gen vs. Demand gen: how metrics and timing define your strategy Brand recognition Being realistic in regards to results Determining what makes most sense for your business to prioritize TODAY, not 10 years ago The curve of the adoption of innovation Insourcing vs. Outsourcing The importance of owni...

This episode was repurposed from when Chris joined Dave Gerhardt (CMO at Privy) for a conversation on the B2B Marketing Leaders podcast. They talked about unconventional growth levers, problem solving as a marketer, the importance of being in the details, and why a strong team makes everything easier. Chris dove into why measurement is flawed in marketing and how to use correlation and social cues...

Sam Kuehnle, Director of Demand Gen @ Refine Labs, hosted a Back to Basics session with Chris Walker about the buyer experience. They talked through the importance of reverse engineering your own buying process by challenging the ways people have previously done things and mapping the journey back to how people buy things today. Keep yourself honest by asking yourself when the last time a tactic y...

Chris Walker and Megan Bowen host this week's episode of Demand Gen Live. This episode covers some new topics in depth:   Strategy:  1. Why most companies don't create demand  2. How to use data to actually improve marketing performance  3. Just because it's inbound doesn't mean it's a good marketing strategy  4. It's' time to rethink what a website is for   Paid Soci...

Chris joined our good friends at Sweet Fish Media on the B2B Growth Show to talk about the difference between lead generation and demand generation. Chris shared his thoughts on why the idea of a funnel can be misleading when thinking of a modern buyer’s journey. They also discussed the differences between sales led and product led marketing and what steps a marketer could take to propel their car...

Collin Cadmus, Founder of Collin Cadmus LLC, joined Chris on the podcast to dissect his recent LinkedIn post that started with "Marketing is more important than sales." They discussed the importance in investing in building out your marketing team before scaling your sales team, and the challenges of rebalancing both teams when you've over-hired for sales. Collin shared the signals to look out for...

This week on Demand Gen Live, Chris Walker and Megan Bowen broke down the difference between marketing sourced revenue and marketing influenced revenue, and which you should be focusing on. They also talked about how word of mouth amplified your marketing and the role of email nurture in B2B marketing and how to nurture prospects by other distribution means. After covering the agenda, Chris and Me...

Chris Walker joined Andy Paul on the Sales Enablement Podcast to talk about why marketing gets stuck, and how to get unstuck. They talk about making space for innovation, closing the gap between how buyers are buying and how businesses are being run, the importance of qualitative feedback, and why the fear of the unknown is ruining marketing and sales strategies.

Dave Gerhardt, CMO at Privy, joined us for another live session to dive into the power shift from sellers to buyers and how that affects your marketing strategy. Half of their session consisted of a live AMA in which they answered questions in regards to: questions marketers should be able to answer about their customers, solutions to podcast & organic content roadblocks, the key players for e...

Last night we celebrated the one year anniversary of Demand Gen Live! We hosted a special episode and had some of our loyal community members share their success stories as they related to the impact Demand Gen Live has had on their careers. Chris and Megan also answered questions revolving around topics like: when it makes sense to move towards being a specialist over a generalist, what to look f...

Chris Walker joined Nick Bennett on the Rep Your Brand podcast to talk about the impact of having a strong personal brand on your business. He shares that everyone has a personal brand, whether they think they do or not. If there are inconsistencies between who you are and what you say, you are diminishing your brand. Chris and Nick unveil the misconceptions behind sharing content openly on social...

Andy Raskin joined us on State of Demand Gen to break down what he means when he talks about Strategic Narrative. He shares that the companies that are winning now are powered by a strategic narrative, which is more than just marketing and sales. It’s a story that guides actions at a company across all departments. Andy and Chris also talk about what you can learn from a movie that can be applied...

Chris Walker and Megan Bowen started off this week's Demand Gen Live with recommendations for hosting micro events once it is safe to do so again. They shared the start to finish strategy, which includes using the content from the event itself as a fresh content pillar. Chris also shared his thoughts on marketing attribution, dove into some marketing automation and tactical paid social questions,...

Dave Rigotti, Founder of Inflection.io joined us on State of Demand Gen to talk about common misconceptions when it comes to product led growth. Dave and Chris discuss the role marketing plays and how a company can prepare to switch from sales led to product led. They also touch on ABM and how a company should go about building their list.

We’re back with a second episode of Back to Basics, this time featuring Judy Sheriff (VP of Demand Gen @ Refine Labs) to break down the importance of marketers focusing on the entire funnel, and the repercussions of only focusing on metrics up to MQL.

This week's Demand Gen Live had a heavy focus on the execution of paid ads - we did a SaaS demand teardown of Procurify 's digital marketing and answered questions live in regards to strategy and execution. The teardown incorporated a live screen share and kicks off at 5:01. If you wish to skip to the end, fast forward to 18:22 where Chris jumps into his thoughts and recommendations on direct resp...

Andrea Kayal, CMO at Electric, joined Chris Walker on State of Demand Gen the other day. Andrea shared how companies choose to build their marketing teams based on the stage they’re in, and dove into the need for balance between strategy and execution. They discussed how to go about discovering pockets of opportunity by allocating budget to experimentation. Andrea then shared what aspects of her m...

Maya Grossman, VP of Marketing at Jumpstart, joins Chris Walker on State of Demand Gen to talk about her experience running top performing marketing teams at companies of various sizes. She emphasizes the importance of being quick off the bat to get results that will help you learn and optimize, as well as the importance of having conversations early and often with your customers. Maya shared her...

This week on Demand Gen Live, Chris and Megan covered a timely topic: why the removal of third-party cookies gives strong marketers an advantage. Additionally, they talked about the notion that it’s not always an either/or for organic or paid, it’s both. Chris also shared his thoughts on stacking growth by running experiments as a means of identifying new growth levers. As always, they took questi...

"When you spend all your time and all your money on the wrong things, you don’t have the resources needed to try new innovative things that might actually work better than what you’re already doing."  Chris joined Brett Trainor on the B2B Founders Podcast to share his thoughts on maneuvering around common barriers when building a B2B business. They discussed the short and long term effects of...