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Chris interviewed Darryl Praill (CRO @ VanillaSoft) on State of Demand Gen this week to talk about marketing, sales, and where both sit in the organization. They discuss common frictions between the two teams, and how they can work together to achieve a shared goal...revenue. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine...

In the Season 1 Finale of Demand Gen Live, we had Gaetano DiNardi (Director of Growth Marketing, Nextiva) back to go through a stacked agenda.  We covered:   -Scaling a global demand team,  -Why Enterprise companies don't publish pricing,  -Hot takes on LinkedIn stories,  -Why is it so hard to hire top demand gen talent?, and  -Better ways to nurture "leads" in long s...

Erik Jacobson (CEO, Lemonpie) interviewed Chris Walker on "Brands That Podcast" to talk about Chris's thoughts on what most B2B companies are doing wrong in regards to leads and attribution. He also goes into detail about the State of Demand Gen podcast and how companies should be integrating podcasting and organic LinkedIn thought leadership into their marketing strategy.   For more con...

Chris sat down with Scott Rivers (Managing Partner, Cerca Talent+) to talk about modern marketing. They touched on how to can get to a place with your marketing where you are allowing your buyers to learn about your product in the way that THEY want, as well as how to commit to, set expectations, and get buy-in throughout your organization when running a new experiment. For more content, subscribe...

Gaetano DiNardi (Director of Growth Marketing, Nextiva) joined us once again for the 27th installment of Demand Gen Live. We covered: why overweight sales teams can get marketers stuck on the lead gen hamster wheel, why Facebook ads should remain in your 2021 marketing mix, and also hosted a live AMA and took questions from the attendees.  For more content, subscribe to State of Demand Gen on...

Chris Walker was joined by Jonathan Beaton, VP of Marketing at IntSights, to talk through the marketing values they hold that go against the grain. They touched on how they got where they are today, how to stay ahead of the curve, performance marketing, outsourcing content, and modern PR.  For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.  Tired of just lis...

This installment of Demand Gen Live marks 6 months since we started the series on Zoom. We dove into why your company should seriously consider starting a podcast and did an in depth live paid social and search analysis of a B2B SaaS company. We concluded with a live Q&A and an incentivized challenge for our attendees. NOTE: The live B2B paid social & search breakdown was cut out from this...

Chris Walker joined Alice de Courcy (CMO, Cognism) for a fireside chat about e-books. He shared his thoughts on what marketers should be channeling their time and energy into instead of the traditional e-book and suggests other methods of tracking past the initial download for those that still choose to produce them. Alice and Chris have differing thoughts on the use and effectiveness of the e-boo...

Over 50 marketers and sales folks gathered together on Zoom for Demand Gen Live this Tuesday. We were joined by Megan Bowen (CCO, Refine Labs) and discussed: The "growth at all costs" mindset; Why intelligent leaders stop innovating; ABM and Intent data - if and when to use both; and Why some CEOs resist investing in marketing. For more content, subscribe to State of Demand Gen on Spotify or Apple...

Chris Walker joined John James on the Champagne Strategy podcast last week to talk about a wide range of topics across marketing, sales, and entrepreneurship. They covered: Why organizations invest heavily in sales headcount as a replacement for lack of demand, and what happens as a result thereof; What Chris's entrepreneurial background taught him about how people make purchasing decisions; How t...

Jason Widup, VP of Marketing at metadata.io, joined us on State of Demand Gen to share his thoughts on marketing in 2020. We talked about how we define performance marketing and how it fits into the overall marketing strategy, why paid social isn’t an intent channel, and what happens when you are stuck in an endless cycle of measuring TOO much.   For more content, subscribe to State of D...

We broke the record for the longest Demand Gen Live to date on last night's installment. We discussed:  What should my ROI be on Google Ads; How can you identify true intent; Partnership marketing strategies; Is NPS a metric worth considering; What to do when competitors play below the line; and a live Q&A. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. T...

We hosted an event in early 2020 with Josh Braun in Miami, FL to talk about top of funnel outreach in B2B sales and marketing. Chris and Josh dove into how to get prospects to come knocking on your door and have your brand top of mind when they're ready to buy, as well as how to sell to prospects who may not know they have a problem you can solve. For more content, subscribe to State of Demand Gen...

Megan Bowen (CCO, Refine Labs) joined us again on Demand Gen Live in Gaetano's place. We talked about: Other alternatives to the sales/marketing compensation divide, how Sales can better align with Marketing on an organic approach, go-to questions when conducting customer research, LinkedIn company page metrics, and separating marketing into brand and demand teams. For more content, subscribe to S...

Richard Harris, Founder of The Harris Consulting Group, came on the State of Demand Gen podcast today. We covered: What parallels appear in both the sales and marketing worlds; How measuring the things that don’t matter and don’t map to business results affects the sales org; What questions should a sales leader be asking to understand demand gen better; and Where the CRO role fits in the org char...

Gaetano DiNardi returns for this week's Demand Gen Live. We tackled the following topics: The brand halo effect, when to trust your gut instead of your data, and why you should develop content in-house. We hosted a 45 minute live Q&A following the previous topics. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on...

Chris Walker joined Josh Wagner on the Love Selling Hate Sales podcast. They talked about: balancing marketing with sales, where the balance lies between building relationships and hitting quotas, how to really get into your customers' shoes, and different trains of thought when it comes to sales rep compensation plans. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcast...

On last night's Demand Gen Live, Megan Bowen (CCO, Refine Labs) joined Chris Walker (CEO, Refine Labs) in Gaetano DiNardi's place. Over 50 marketers and sales folks joined the call and participated in a live Q&A.    We covered: why brand marketing lowers CAC, what needs to change from a marketing and CX perspective with enterprise deals, should content marketing be tied to a revenue...

Chris joined the Surf & Sales podcast last week to go into depth on how his background and experiences at former companies shaped the work he does at Refine Labs. They went into depth about: Whether marketing is getting better at selling or sales is getting better at marketing; Why you can't have a short-term mindset with content marketing and thought leadership; and How attribution causes mar...

Chris Walker (CEO, Refine Labs) and Gaetano DiNardi (Director of Demand Generation, Nextiva) hosted Demand Gen Live for the 20th week in a row. They focused on pre-submitted questions as they related to sales forecasting, LinkedIn video ads, growth hacks, and whether webinars are brand or performance. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just li...

Chris joined Yaagneshwaren Ganesh and Manish Nepal on the ABM Conversations Podcast last week to share his thoughts on how attribution oftentimes misses the mark when being used to measure the results of content marketing, what marketers can do in place of trade-shows and in-person events, and why your best leads shouldn't be going to an SDR.  For more content, subscribe to State of Demand Ge...

Chris joined Rich Cardona on The Leadership Locker to share his thoughts on how companies should be implementing a truly buyer-centric marketing and sales model. They discussed what product management can teach you about marketing, how to attract and educate your buyers instead of convincing them, and the benefits of pivoting to revenue marketing.  For more content, subscribe to State of Dema...

This week on Demand Gen Live we talked about the importance of qualitative metrics, why not to use LinkedIn Engagement Pods, gating content, and outsourced content production. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

On this week's Demand Gen Live, Chris Walker and Gaetano DiNardi jammed on...how to know if it is your campaign that is failing or your messaging, when attribution can't connect the dots, company profiles on LinkedIn, and key metrics to include in your reports to the board. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine La...

Amy Volas (Founder & CEO, Avenue Talent Partners) joined us on State of Demand Gen to talk about running a successful business during a pandemic, hiring misconceptions, and how to interpret blanket advice on LinkedIn. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.