Growth Vertical

How do you find the right social media advertising platform for your B2B startup, and how can you stop yourself from selecting the wrong one? We go through this where I provide the key points to consider when selecting a social media advertising platform because it's quite easy to select the wrong one in the beginning if you're not careful. Getting this right for your early experiments starts with...

What is Lead Generation? What is a lead, what is an MQL, and What is an SQL? In this video, we cover exactly what these terms are and what they mean in b2b marketing. We’re going to be talking about B2B lead generation and busting the jargon that comes with the approach when marketing. These terms are commonly used for usually anything B2B related however you’ll notice that it is particularly popu...

Startup founders are usually tasked with selecting the right strategies to grow their business in the early stages. However if you're told to consider lead generation or demand generation strategies what do you do from there? How do you know which to choose? We discuss why you don't need to choose one or the other but they should be run in tandem. We go over: - What demand generation is. - What le...

How do you get started with growth marketing at your business? Here we discuss how you can set up a growth marketing testing framework for your business, to start running your marketing experiments and drive growth. This growth framework will provide you with the right mix of variables you when approaching experimenting, prioritising and executing marketing ideas efficiently. Note that every exper...

This episode features Jeremy Slate - an entrepreneur, media expert, author and CEO and founder of Command Your Brand - a public relations agency. Before, Jeremy had started other podcasts too and was named a top influencer by Forbes and a Top Millennial Influencer by BuzzFeed. We sat and discussed how Jeremy and Command Your Brand grew their revenue by 71% in a down economy and how other startups...

We sat down with Mark LaChance to understand how we can build highly profitable companies from the ground up. This was a super insightful and raw conversation with Mark as he discusses how he made not 1 but 4 successful startup exits and what it takes to start a business and grow it. Learn how to grow your startup with the various business and marketing strategies & tactics discussed to ensure...

Increase your chances of getting hired in digital marketing by building a resume the right way.  We discuss how marketing freshers or marketing graduates can add particular elements to a CV or Resume to increase their chances of breaking into the industry. Hope you enjoy it!👌 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.     RESOURCES: 💬 Joi...

Growth hacking is a term that has been thrown around the marketing industry and the tech startup space for a while now, especially across startups in the different funding stages including pre-seed, Series A, Series B, Series C all the way to venture-funded companies, angel invested startups or even bootstrapped companies.  It’s only becoming more popular, but what is growth hacking?  Gr...

Growth marketing is a term that has been thrown around the marketing industry and startup space for a while now. It’s only becoming more popular, but what is growth marketing? Growth marketing can be a pretty intense part of marketing as it can become cutthroat because it’s fast-paced, technical and requires constant management. This is why the role of growth marketing or growth hacking particular...

Creating and growing a startup successfully can be an enjoyable and rewarding journey, albeit seen as very intense and stressful. Today we’re going to focus on how to make that journey much easier as I sit down with Trevor Blake - a successful serial entrepreneur responsible for building and selling three startups for around $300m. Trevor is also the author of the New York bestseller: Three Simple...

Getting a marketing internship with no experience can be difficult. I’ll be showing you the exact email template I used to secure a digital marketing internship when kickstarting my growth marketing career.  I go through two different types of templates so stay tuned. You can find the internships email template here .   Hope you enjoy it and you find it useful to secure the marketing int...

Having a plan is a must when strategising, planning and executing with SEO, and growing an early-stage startup or business that has already invested some time into growing with an SEO strategy can be tricky. That’s why today we’re going to be talking about the importance of creating an SEO roadmap to guide strategic, timely & measurable ROI-driven results. I sit down with an SEO expert - David...

You may have a list of keywords for your business or from your client you're helping grow. You may have a list of your competitors' keywords you'd like to rank number one for on search engines, but how do you go about prioritising the keywords? How do you know what keywords to go after first? With the goal of generating high-quality traffic in mind much sooner, I'll walk you through a keyword rese...

A good SEO strategy for startups can make or break their growth. Understanding where your competitor gets the most links and traffic is critical.   Who can you build partnerships with to get the word out? How can you increase your ranking potential in the eyes of the biggest search engines? What are the best ways to get more traffic to your website from relevant audiences? Whether you're...

Strengthen your SEO strategy by understanding where your competitor gets most of their traffic from. Is their traffic namely branded or non-branded? Either way, analysing your competitors' SEO strategy allows you to identify gaps in their SEO strategy so you can get ahead. This episode will help you uncover the different keywords for you to target and potential links you can explore to try and bui...

One of the best SEO strategies you can use is to analyse competitors and understand where they get most of their traffic from. This will help you gather stronger keyword ideas and identify gaps in their current strategy which you can exploit to benefit your business. In this episode, I'll walk you through a keyword research tutorial using competitor websites to find high-priority keywords so you c...

SEO is one of the first marketing channels you want to be looking at to start driving traffic to your website. You should be carrying out keyword research to 'base' optimize your site. This will also inform your longer-term content marketing strategy. In this episode, I'll be walking through a keyword research tutorial to help find the core keywords for your business. I'll show you how to expand o...

Lead generation alone does not matter in marketing and sales, if it did then maybe startups and other businesses may be happy - but not if they don’t convert.  In this episode we discuss why marketers must have a lead generation strategy in place to think about influencing more conversions and new business, opposed to just generating leads.  Hope you enjoy it! 👌  My name's Neil Pat...

How do you decide what content to create first? You’re setting up a content marketing and SEO strategy, but how do you know when to create Top of the Funnel (ToFu) content, Middle of the Funnel (MoFu) or Bottom of the Funnel Content (BoFu)?  In this episode we discuss how you should be thinking about your content marketing and where to focus your efforts first.   Hope you enjoy it!...

Growth Hacking startups without ads is a key topic among growing startups. With an endless number of experiments run by growth marketers I felt it would be great to gather some of the best ideas and insights from a top growth hacker in the space who has been featured on TNW (thenextweb), Forbes and HuffingtonPost - Rohan Chaubey. In this episode I sit down with Rohan Chaubey - one of the authors o...

Learn how to do a marketing audit with the simplest process. At the start of any marketing initiative, it's important to carry out a marketing audit for the business you're looking to grow. This will include reviewing and analysing numerous existing marketing channels you have already experimented with.  In this episode I walk you through a basic step-by-step process of what to look at when a...

LinkedIn Ads is notoriously known to be one of the most expensive lead generation platforms. The reason for this is the high number of B2B decision-makers that are on the platform. After using LinkedIn to generate leads a number of times I’ve witnessed an easy and simple step a lot of marketers tend to miss out on - costing them more money than required. In this episode, I share and easy step mark...

4-Hour Work Week - Tim Ferriss book review. Is it actually good for growth? I had to share my thoughts on this book with the growth community here on the channel since I know ya’ll are all about the growth. We all tend to read books or listen to audibles. We talk about what we’ve read and then recommend them to people which gives me an idea: Why don’t I share the books I’ve read and give you guys...

This tutorial episode is going to be most valuable if you follow along with it on my YouTube channel here . I'll show you how to change your Google Search location to carry out SEO keyword research in different countries. If you’re a growth marketer or are someone looking to grow their business, you should be working on SEO as an early-bird marketing strategy. SEO is great for long-term growth and...

Finding the best digital marketing courses to learn from can be overwhelming. There are a ton of free digital marketing courses out there, but selecting the right one is the starting point to getting off on the right foot.  In this episode I recommend my top free digital marketing courses that you should get started with to learn marketing. This will be useful whether you’re a marketing gradu...