Growth Vertical

If you're running Google Ads and haven't checked your account-level automated assets recently, there's a good chance you're spending money on site links, callouts, and snippets and other AI-generated assets you never set up yourself. In this quick tutorial, I show you exactly where to find automated extensions in Google Ads and how to switch them off. This will save you a lot of mo...

If you're only using AI to write blog posts or social media content, you're leaving serious value on the table, especially if you're in B2B SaaS marketing. In this video, I break down the 3 ways I use AI tools day-to-day as a B2B growth marketer consultant, and I will go through how you can start embedding them into your own marketing workflow. If you're a SaaS founder trying to sc...

We're joined by Brook Shepard, Founder of Mason Interactive, who brings 12 years of performance marketing experience scaling brands across ecommerce, education, and healthcare. Brook's focus on data-driven acquisition and AI-assisted creative testing gives him a grounded, practical view of where AI is actually moving the needle in paid advertising. Tune in to discover more about why most B...

Most B2B SaaS startups waste their Google Ads budget on broad keywords and homepage traffic without a plan in place. I'll show you exactly how to deploy Google Ads strategically on a low budget by focusing on infrastructure-first deployment that actually drives results. This systematic approach has helped clients generate significant revenue by focusing small budgets on high-intent keywords wi...

Most B2B SaaS startups waste their Google Ads budget on broad keywords and homepage traffic without a plan in place. I'll show you exactly how to deploy Google Ads strategically on a low budget by focusing on infrastructure-first deployment that actually drives results. This systematic approach has helped clients generate significant revenue by focusing small budgets on high-intent keywords wi...

A lot of B2B SaaS startups drown in vanity metrics while missing the core metrics that actually drive revenue growth. This tutorial walks you through the exact marketing trended funnel dashboard I've used with various clients to build proper measurement infrastructure and track the metrics that actually move the needle for your business in the early stages of GTM growth. This systematic approa...

This Google Ads tutorial walks you through how match types work in 2025 and why most B2B startups waste their budget by treating them as random tactics instead of building systematic marketing infrastructure. Learn the exact strategy to capture high-intent traffic without wasting budget, based on real client results from my growth marketing consulting and contracting business services. You'll...

We're joined by Anastassia Laskey, Founder & President of Ground Control Research and creator of Telemetry, who helps startups define target audiences, refine positioning, and shape go-to-market plans. In this episode, we discuss the ICP problems that waste marketing budgets due to failed campaign performance. Most B2B SaaS startups build their ideal customer profiles on assumptions rather...

We're joined by Kenny Ridgell, founder and CEO of Ridge Media, who brings a unique scientific approach to marketing measurement. With a background in biochemistry, Kenny applies the scientific method to marketing, helping B2B SaaS companies cut through analytics noise and focus on metrics that actually drive revenue. In this episode, we tackle the measurement issues early-stage SaaS companies face...

This digital marketing career guide reveals the truth behind the damaging advice that could be misleading aspiring marketers. Learn the 3 key things to keep in mind if you're making your move into digital marketing. In this honest digital marketing career episode, you'll discover why the "start an agency" and "quit your job" advice can be a real problem if that's yo...

This tutorial will walk you through the exact process of creating custom segments on Google Ads to target users who visit your competitors' websites. Learn how to set up competitive targeting for B2B SaaS and Software startups in less than 5 minutes with this step-by-step guide. In this Google Ads custom segment tutorial, you'll discover: - How to navigate Google Ads custom audience settin...

We're joined by Emeric Ernoult, co-founder and CEO of Agorapulse, who bootstrapped his company to an impressive $20 million in revenue without external funding. As a pioneer in social media management, he created the first-ever social media inbox and ROI tracking tools. In this episode, we dive deep into practical social media ROI for B2B SaaS companies—moving beyond vanity metrics to discover wha...

This LinkedIn Ads tutorial for beginners walks you through the exact process of setting up your first LinkedIn Ads campaign specifically for B2B SaaS startups. Learn how to create high-converting LinkedIn lead generation ads in less than 15 minutes with this step-by-step guide. In this LinkedIn Ads for beginners tutorial, you'll discover: - How to navigate LinkedIn Campaign Manager - Selecting...

We’re joined by Jason Kramer, founder and CEO of Cultivize, a consulting firm specializing in lead nurturing strategies and “Done for you” custom CRM implementation, with over 20 years of experience in marketing and business development. He has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker, and launched numerous small businesses through his boutique agency before foun...

Tune in to learn how B2B SaaS and software startups can set up a Google Ads search ads campaign that I use to steal competitor traffic and get valuable results early 🚀🎧 ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES: 🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Ses...

Dive into setting up PPC Search Ads marketing the right way, for B2B startups on a low budget and wanting to generate leads and customers early. We will go through how to execute PPC campaigns whether it is Google Search Ads, Microsoft Search Ads or other search engine platforms. Tune in to learn how to set up search ads campaigns to get valuable results early 🚀🎧 --------------------------------...

In this video, we discuss how to use referral campaigns to attract more customers. Major businesses like Dropbox, Uber, and OnePlus have used clever growth hacks to expand their businesses. Tune in to learn how to use referral campaigns and how to set them up to generate new business 🚀🎧 ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Growth Vertical...

In this video we will discuss how you can leverage Quora and Reddit (the social media platforms) to generate awareness and leads for your startup, to later convert them into customers. Tune in to learn how Quora and Reddit can help you add early revenue 🚀🎧 ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOU...

We'll discuss how you can leverage social media and social listening to get new customers in your early startup days when you have little or not budget. Tune in to learn how social listening can help you add early revenue 🚀🎧 ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES: 🌍 Are you a SaaS founder...

We'll discuss how you can use social media to generate the right attention and demand for B2B startups. This tactic can be carefully executed to get traction early and generate leads with no added cost. Tune in to learn how guest posting on social media platforms can help you get more clients. 🎧 ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Grow...

We’re joined by Skip Wilson, the founder of DRAFT Media Partners, who managed to transform his teenage passion for copywriting into a thriving career in advertising and has experience working on high-profile platforms such as CNN Special Project and leading iHeartMedia’s digital division. Tune in to find out how to advertise efficiently even with a small budget. 🎧 Connect with Skip: Business emai...

I'll go through how to engage with your target prospects on social media, and how I have used particular platforms to generate leads and customers. This strategy is now called Social Selling in the B2B world. It can work well when you have a business development team, or if you as a marketer or Founder are reaching out to target prospects in a valuable way. 17 Proven Marketing Tactics to Grow...

I'll go through how I would target my top 100 target dream companies, and how I would turn them into customers. This ABM strategy will be one of many you can implement, and you can get creative with how you approach your top 100 prospects. 17 Proven Marketing Tactics to Grow Your Startup Without a Budget: ⁠https://www.youtube.com/watch?v=8Fu8HVGHcio --------------------------------------------...

Today we are joined by Matt Bell who Co-founded MessageUp to assist B2B companies in improving their messaging and in delivering effective content without overwhelming their teams. Matt is an experienced business leader and specializes in B2B marketing and growth, content marketing and interestingly digital-first buying/selling. Connect with Matt: Website: https://www.messageup.com/books LinkedIn:...

In this tutorial I will show you how to change your Google Search location to carry out SEO keyword research in different countries. Note that this is the updated version of the tutorial and method since Google have rolled out a UI update fairly recently. If you’re a growth marketer or are someone looking to grow their business, you should be working on SEO as an early-bird marketing strategy. SEO...