Growth Minded Contractor Show Starring Ryan Groth

AI is transforming the home-services industry — fast. In this episode of The Growth-Minded Contractor Show, Ryan Groth sits down with Melisa Tokmak, CEO of NETIC AI, to explore how artificial intelligence is changing the way contractors generate revenue, manage leads, and serve customers. Melisa shares how NETIC became an AI revenue engine for enterprise and essential-service companies, helping th...

In this episode of the Growth Minded Contractor Show, Ryan Groth sits down with McKay Daniels, CEO of the National Roofing Contractors Association (NRCA), for one of the most important conversations happening in the roofing industry today. McKay brings 25+ years of political and government experience and now leads the national advocacy efforts that impact every U.S. roofing contractor. In this epi...

If you’re a growth-minded contractor looking to scale your business without wasting money on bad leads, this episode is for you. Ryan Groth sits down with Matt Tyner, Chief Marketing Officer at Bone Dry Roofing—a $200M+ regional powerhouse—to reveal the marketing and leadership moves that took their team to the next level. You’ll hear how Bone Dry:Boosted answer rates from 70% to 97%Cut lead respo...

In this episode of the Growth Minded Contractor Show, Ryan Groth sits down with longtime industry leader Michael Gogan (formerly of CompanyCam, now with Alivo.ai) to talk about how AI agents are transforming the roofing and trades industries. Michael introduces Alivo’s four AI agents—Lily, Evan, Alex, and Jenna—and how they’re helping contractors answer calls, follow up on leads, close more deals,...

Home services growth isn’t a silver bullet — it’s a system. In this Growth Minded Contractor episode, Ryan Groth sits down with Steve Huber of Billion Dollar Contractor, a sales leader behind $2B-plus in solar, roofing, HVAC, and windows and doors revenue. Steve explains how he helped scale multiple top private companies and what it takes for a three to five-million-dollar contractor to build towa...

In this episode of The Growth Minded Contractor Show, Ryan Groth sits down with Michael Malone of Bluff City Exteriors and Endeavor Equity Partners. Michael shares his journey from a 13-year career at Owens Corning and national accounts leadership to taking the leap into entrepreneurship—buying and running a contracting business with a faith-driven private equity group. We dive into:The shift from...

On this Growth-Minded Contractor episode, Ryan Groth (STG) sits down with Paul Parnell (LVLUP Marketing) to break down a practical framework for scaling leads and revenue—without wasting sales hours. What you’ll learnProfit per Sales Hour (PPSH): How to score each lead source and fund only what pays. Intent vs. Interruption: Why Google (Search/Maps/SEO) often beats social for close rates. The Fire...

On this Growth-Minded Contractor episode, Ryan Groth (STG) talks with Andrew Henke, Senior Managing Partner at Brix Recruiting (with an “X”), about building a recruiting engine that consistently lands high-performing sales and leadership talent. What you’ll learnOld-school headhunting vs job boards: Why proactive outreach wins for key roles.“Roll out the red carpet” candidate experience: Speed-to-...

If your contracting company feels stuck at the same revenue… or stretched by fast growth, this episode is your playbook. Ryan Groth sits down with Andy Brown, founder of LULO Coaching and former COO of a rapidly scaling commercial roofing company, to break down how a fractional COO tightens operations and unlocks growth—especially for $5–30M, 10+ employee, service-based contractors. What you’ll le...

Cashflow is the #1 killer of contracting businesses. Most subcontractors and GCs aren’t financed by banks—they’re financed by their own payroll, material costs, and equipment. And when growth outpaces systems, cash problems show up fast. In this episode of the Growth Minded Contractor Show, Ryan Groth sits down with Scott Peper, founder of Mobilization Funding, to unpack how contractors can fund p...

In this podcast episode, host Ryan Groth interviews Raymond Little, who shares his incredible journey from a troubled past involving crime and addiction to becoming a successful entrepreneur in the roofing industry. Raymond discusses the pivotal moments in his life, including the birth of his son, which motivated him to change his ways. He details his entry into the roofing business, innovative sa...

In this episode of the Growth-Minded Contractor Show, Ryan Groth sits down with Mike Benitez, Chief Experience Officer at Rhino Strategic Solutions. Mike shares insights on the evolution of digital marketing in the home services industry. He discusses common mistakes contractors make, the importance of organic marketing, and the strategic use of paid advertising. Mike emphasizes the significance o...

In this conversation with Ryan Groth and Anisa Westfall, Chief Marketing Officer of Westfall Roofing, Anisa shares her journey in transforming a family-owned roofing business into a top contender in the industry. She discusses the importance of company culture, effective marketing strategies, and the dynamics of a successful sales team. Anisa emphasizes the challenges of geographic expansion, the...

In this episode, Zach Wallick shares his journey from being a third-generation roofing contractor to founding his own company, Kairos Roofing. He discusses the influence of his family legacy, the importance of sales strategies, and building a strong company culture. Zach reflects on his growth in the roofing industry, the challenges he faced, and the eventual sale of his company. His insights on l...

In this episode, Ryan interviews Johnny Rios, a licensed psychotherapist and founder of Primal Virtues, focusing on mental health, masculinity, and personal development. They discuss the challenges of performance anxiety faced by athletes and businessmen, strategies for overcoming fear and anxiety, and the integration of faith and spirituality in mental health practices. Johnny emphasizes the impo...

In this conversation, Ryan, Heath, and Ronnie discuss the journey of Avco Roofing, exploring their personal backgrounds, the company's culture, and the importance of relationships in the roofing industry. They delve into marketing strategies, recruiting and training sales teams, and the structure of sales management. The discussion emphasizes the core values of love and support within the comp...

In this conversation, Chris Hoffman shares insights from his journey in the family business, emphasizing the importance of culture, values, and strategic growth. He discusses the challenges of marketing, cost management, and the role of HR in fostering a high-performance culture. Chris highlights the need for effective sales strategies and the importance of understanding the customer journey to dr...

In this session during Transform '25, Coach JC shares his journey of personal growth and the importance of going 'all in' on oneself. He emphasizes the significance of having a strong purpose, vision, and the role of leadership in achieving success. Through personal anecdotes and motivational insights, he challenges the audience to overcome limiting beliefs and strive for excellence in...

In this conversation, Lance Bachman shares his insights on business growth, emphasizing the importance of tracking metrics, personal branding, and effective marketing strategies. He discusses the concept of being 'the funnel' in business, the significance of scaling and selling companies, and the necessity of investing in people and culture. Throughout the talk, he highlights the value of...

In this engaging conversation, Randy Hurtado shares his journey from IT security to becoming a successful roofing contractor and business owner. He discusses his family life, including his commitment to adoption, and the values that guide his work ethic. Randy also delves into the roofing industry's evolving landscape, emphasizing the importance of collaboration, customer experience, and the role...

In this conversation, Ryan and Josie discuss the journey of Josie Parks, from his humble beginnings in a construction family to becoming a successful entrepreneur. They explore themes of faith, resilience, and the importance of community in business. Josie shares insights on integrating faith into his work, the significance of taking action, and the strategies he used to excel in door-to-door sale...

Summary In this episode, David Reed discusses effective sales strategies for contractors, focusing on managing new leads, conducting pipeline reviews, and accurate sales forecasting. He emphasizes the importance of timely lead engagement, understanding compelling reasons for customer inquiries, and quantifying the costs of inaction. The conversation also highlights the need for structured pipeline...

Summary In this episode, David Reed discusses effective outbound prospecting strategies for commercial contractors, focusing on cold calling techniques, the use of technology for targeted outreach, and building a robust outbound sales engine. He emphasizes the importance of establishing rapport, utilizing tools like Solar Scout and Convex, and understanding customer pain points to drive successful...

Overview Welcome to the Growth-Minded Contractor Podcast, sponsored by Sales Transformation Group. In this episode, we’re rewinding back to RoofCon in Orlando, where industry leaders shared invaluable insights and strategies for contractors. We’ll dive into the highlights, including my talk, Unlocking Elite Performance and Your Sales Team , along with memorable presentations from other industry ex...

Summary In this conversation, David Reed and Nick discuss the growth and success of Legacy Decks and Outdoor Living. Nick shares insights into the company's structure, sales strategies, and the importance of personal development for employees. They also explore the significance of community engagement and how the company gives back through various initiatives. The discussion highlights the importa...