Growth In Reverse: Newsletter & Email Growth

Get free access to Jay Clouse's Memberships Teardown including how he built The Lab: creatorscience.com/teardown *** And you can take YOUR newsletter to the next level by joining our private community — GIR Pro >> *** Jay Clouse, founder of Creator Science and The Lab, joined us live from Kit Studios in Boise. Jay pulls back the curtain on 4+ years of building one of the most enduring creato...

Stop losing subscribers with your onboarding — get Chenell's Subscriber Onboarding Course included in The Growth Vault: growthinreverse.com/vault This episode is a live recording from the 2026 Newsletter Conference in New York City where Chenell sat down onstage with Tim Huelskamp, co-founder of 1440 — the daily digest for more than 4.7 million curious readers. Tim shares the full arc of 1440's gr...

Steve Kamb bought the domain for NerdFitness.com in 2007 and grew it into a 45-person, SEO-driven coaching company. But then he burned out. Badly. He demoted himself twice, and eventually stepped away from running the business entirely — all so he could do the one thing he actually loved: write. In this episode, Steve joins us to talk about his new book How to Try Again , the hard lessons from 17+...

Check out the 30 Days of Growth: 30daysofgrowth.co/ Get the Growth Vault: growthinreverse.com/vault *** Alyssa Dulin is Kit 's deliverability expert. She joined us to pull back the curtain on one of the most misunderstood forces shaping newsletter success: deliverability. We sat down with her to unpack why emails land in spam, what the big Gmail and Yahoo changes really mean for individual creator...

Check out the 30 Days of Growth: 30daysofgrowth.co/ Get the Growth Vault: growthinreverse.com/vault *** Chenell and Dylan break down everything that happened with the second annual 30 Days of Growth — 30 cross-promotions with 30 different newsletter creators, published as a daily email series over 30 consecutive days. They cover what worked, what flopped, why Chenell wishes she'd done opt-ins inst...

Get Sam's FREE $500K Launch Breakdown >> growthinreverse.com/500k Get Instant Access to Chenell's Growth Vault >> growthinreverse.com/vault *** What does a $500,000 digital product launch actually look like behind the scenes? In this episode, we welcome back Sam Vander Wielen to the show. She's breaking down the exact strategy behind her recent 4-day launch that generated over $500,000...

Check out Jillian & Jordan's Growth Lever here: https://growthinreverse.com/loveleigh-popups/ Join 30 Days of Growth here: 30daysofgrowth.co

Check out Tyler's Growth Lever here: https://growthinreverse.com/tyler-welcome-flow/ Join 30 Days of Growth here: 30daysofgrowth.co

Check out Justin's Growth Lever here: https://growthinreverse.com/justin-welsh-question/ Join 30 Days of Growth here: 30daysofgrowth.co

Check out Gannon's Growth Lever here: growthinreverse.com/gannon-manychat-flow/ Get 30% off ManyChat: growthinreverse.com/manychat (affiliate link) Join 30 Days of Growth here: 30daysofgrowth.co

Join 30 Days of Growth here: 30daysofgrowth.co

[This is a replay from our conversation with Sam Vander Wielen from September 2025] “All roads point to the email list. " — Sam Vander Wielen, Sam's Sidebar In this episode, we interview Sam Vander Wielen— a lawyer-turned-creator who has sold over $9M in legal templates with a 50k-subscriber newsletter.  Sam shares how her motto of "All roads point to the email list" has helped her earn over $9M i...

If 30 top creators handed you their best newsletter growth tactic, for free, would you take it? Of course you would! I'm excited to share that we are launching 30 Days of Growth (Part 2!) on April 20th. If you missed last year's event, you don't want to miss it again. Each day I'll be sending you 1 tip you can use to improve or grow your newsletter. In this episode, I break down why cross-promotio...

NOTE: This is a rerun of an episode we published in September 2025. But just because it's a rerun doesn't mean it ain't still a banger 💥 -------------------------------------- “One of the worst things you can do is send new subscribers to a dead-end thank you page. That kills engagement immediately. " — Chenell We're breaking down the most overlooked (yet critical) part of growing a newsletter: o...

Get the Growth Levers Library FREE >> growthinreverse.com/growth-levers-library

Get Chenell's step-by-step breakdown of Jonathan Goodman's Lead Magnet Strategy: https://growthinreverse.com/jon-content-loops/ We start the next round of 30 Days of Growth on April 20th, you can join to get access when it's live here: https://30daysofgrowth.co/?source=youtube *** Lead Magnet Episode (Part 1) >>  

Get the slides + the awesome bonuses → growthinreverse.com/nms-2026/

Get the Happy Subscribers Formula for more newsletter opens, clicks AND replies → growthinreverse.com/happy-subscribers/?ref=podcast-shownotes 

Get the Collaboration Playbook and resources here → https://growthinreverse.com/collab-playbook/

Get the FREE Lead Magnet Guide >> growthinreverse.com/leadmagnet Get Instant Access to the Growth Vault now >> growthinreverse.com/vault *** “Lead magnets definitely still work. I think they’re having a resurgence right now.” — Chenell Basilio It took 60 episodes. But we finally dedicated a full episode to lead magnets — what they are, what’s actually working right now, and what’s quie...

Get Instant Access to the Growth Vault now >> growthinreverse.com/vault *** In this episode of the GIR Podcast, we're airing "cross-published" episode originally featured on Jay Clouse's Creator Science podcast. Check out the Creator Science podcast here >> *** “If someone can Google what you wrote and get the same thing elsewhere, it’s not differentiated.” — Chenell Basilio Chenell Ba...

Get the FREE Growth Levers Library : growthinreverse.com/growth-levers-library/ *** “Most people underestimate how long it takes for anything meaningful to happen.” — Matt Paulson, MarketBeat Matt Paulson is the founder of MarketBeat , one of the largest independent financial media brands on the internet. What started as a scrappy side project eventually turned into a multi-newsletter business ser...

This is a clip from the FULL GIR episode with Tom Orbach: SPOTIFY: https://open.spotify.com/episode/3LiScMzoSsoyASlymH8vC6 YOUTUBE: https://www.youtube.com/watch?v=vD-xde5kQ4Q *** How do you launch a paid Substack newsletter earning $50,000—without a long pre-launch, teaser campaign, or complicated funnel? And all this while working a full-time job? In this Growth In Reverse podcast clip, Tom Orba...

Get Matt's 1,000 Email Subscriber Formula: https://growthinreverse.com/matt-yt-download/ *** "The way to monetize a small, niche audience is not sponsorships — it’s higher-ticket services." — Matt McGarry, GrowLetter Matt McGarry has helped grow some of the largest newsletters in the world — including The Hustle, Milk Road, and 1440 — to millions of subscribers. But in this conversation, he makes...

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “Creators overinvest in subscriber count and under-invest in content quality.” — Chenell Basilio  We went live on YouTube for the first time and opened up the floor for a...