Growth In Reverse: Newsletter & Email Growth

Get 30 proven strategies to grow and optimize your email list FREE >> This week, we're playin' the hits! Let's rewind the clock to December 2024. This episode was the very first episode we published—and it's been our most popular episode to date! In this very first episode, we dig into the 3,000+ hours of research Chenell has done into creators and uncovered some of the wildest ways successf...

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “I think you are being financially irresponsible if you do not have a newsletter.” — Nathan May, The Feed Media The GIR Podcast is approaching it's 1st anniversary of pub...

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “The quiz brings them in, the newsletter builds the relationship, and the community closes the loop.” — Milly Tamati, Generalist World This week on Growth In Reverse , we...

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “Organic needs to be your biggest channel if you want a real audience that feels connected to you.” — Sean Griffey, Industry Dive You might not have aspirations of buildi...

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “People think automation sounds hard. But If you do automatic bill pay, direct deposit, an email autoresponder, you're automating.” — Joe Casabona, casabona.org Chances a...

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. Quick note: We ran a 30-day Social Growth Challenge that we opened to the public for a $100 fee to join. But all purchasers of The Growth Vault were able to join for FREE ;)   ---------------------------------...

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “If you’re not exceptional at one of the Big 3 — it’s impossible to build a content business.” — Dylan quoting Matt McGarry We're sharing the biggest stories, trends, and...

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “Stop wasting time picking the ‘perfect’ newsletter tool. Just start publishing. You can always switch later. " — Dylan We're breaking down the most common mistakes newsl...

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “I sent this short email—and got over 200 replies—when I usually get maybe 8 to 15. It was wild. " — Chenell In this episode, we're digging into the art (and science) of...

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here! The Growth Vault is filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “One of the worst things you can do is send new subscribers to a dead-end thank you page. That kills engagement immediately. " — Chenell We're breaki...

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here! The Growth Vault is filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “Sometimes less is more. Cut the clutter and highlight the one thing that matters. " — Chenell It's newsletter roast time 🔥🔥 We're putting the spot...

Get 30+ video lessons and ideas for optimizing your newsletter: https://growthinreverse.com/vault -------------------------- “All roads point to the email list. " — Sam Vander Wielen, Sam's Sidebar In this episode, we interview Sam Vander Wielen— a lawyer-turned-creator who has sold over $9M in legal templates with a 50k-subscriber newsletter.  Sam shares how her motto of "All roads point to the e...

The Growth Vault is LIVE: Chenell's brand-new product — The Growth Vault — is here. Filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “If content is king, AI is storming the castle. " — Darren Vesterfelt, Mighty Networks Chenell was just in Cleveland for the annual CEX conference. And she wasn't *just*...

Join our September Social Growth Challenge: https://growthinreverse.com/social -------------------------- “You have to be first—or you have to be best. That's how you win at paid content. " — Nathan May, The Feed Media In this episode, we interview Nathan May, founder of The Feed Media .  Nathan shares how he turned a small, private newsletter into a $1M ARR business in under a year, and how his a...

>> Join the 30-Days of Growth Social Challenge: https://growthinreverse.com/social -------------------------------------- “The first 6 months taught me that consistency beats everything — even if you’re not perfect. " In this episode of the Growth In Reverse podcast, Dylan and Chenell rewind the clock to when Chenell was just starting her newsletter. She breaks down the two strategies that f...

“If you spend 80% of your time making incredibly good content, you probably only have to spend 20% marketing it. " In this special episode, we’re bringing you Chenell’s conversation with Darrell Vesterfelt, VP of Growth at Mighty Networks , for a recent Creator Summit.  In the chat, Chenell talks about why she started a newsletter — and why she chose a newsletter — way back in December 2022.  Chen...

The Growth Vault is LIVE: https://growthinreverse.com/vault ---------------------------------------------------------------- “During my last year as a CFO, I made more money from my newsletter and podcast than my full-time job ."   — CJ Gustafson, Mostly Metrics We sit down with CJ Gustafson , former tech CFO and now full-time creator of two newsletters— Mostly Metrics and Looking For Leverage— an...

The Growth Vault is LIVE: https://growthinreverse.com/vault ---------------------------------------------------------------- “ You don’t need to create for everyone. You need to create for the people who value you most — and they’ll carry your newsletter further than you think."   — Matt Johansen, Vulnu.com We sat down with Matt Johansen , creator of the Vulnerable U newsletter (nearly 30,000 subs...

The Growth Vault is LIVE: https://growthinreverse.com/vault ---------------------------------------------------------------- “This is the underrated growth strategy every newsletter should be using.” What if every subscriber could turn into 10 more? In this episode of the Growth In Reverse podcast, Dylan and Chenell unpack one of the most underrated newsletter growth levers: referrals. They explor...

“I waited to launch my paid newsletter until I had a solid strategy and felt like I’d earned it.”  — Tom Orbach, Marketing Ideas Tom Orbach of MarketingIdeas.com — which recently crossed 44,000 free subscribers and over 500 paid subscribers in just the first few days after launching his paid tier — joins Chenell & Dylan to share the exact playbook he used to grow his newsletter and launch the...

“$250k is when growth changes. It’s when you need systems. You usually can’t do it solo.”  — Matt Gira, The Quarter Matt Gira joins Chenell & Dylan — in person — to share how he went from building underwater drones to launching The Quarter: a newsletter that deep dives into how founders grow bootstrapped businesses to $250K. This is an interview, but also an impromptu coaching session with Mat...

“I love unsubscribes. Don’t be here if you don’t want to be here.” It is insanely easy to subscribe to a newsletter—and even MULTIPLE newsletters all at once. But is that a good thing? Should newsletter creators be more choosy when determining who signs up? We're diving into one of the most overlooked and under-discussed aspects of newsletter growth: friction. Specifically, how adding friction —ra...

“The real value wasn’t in the keynotes—it was the dinners, the hikes, the casual connections.” – Dylan Redekop, first-time C+C attendee Dylan and Chenell reflect on their time at Kit's Craft + Commerce email newsletter conference for creators in Boise.   But this episode isn’t just a recap — it’s a deep dive into what made the conference unforgettable: the people, the ideas, and the big shifts in...

"Every time I try to be an expert, I lose readers. When I’m just me, they stick around." – Jesse J. Anderson, Extra Focus newsletter For the first time ever, Chenell & Dylan have recorded LIVE, in-person podcast episodes!   Coming at you in-person from Kit Studios in Boise ID, Chenell & Dylan connect with Jesse J. Anderson—better known online as ADHD Jesse —to uncover the evolution of his...

"Podcasting isn’t a shortcut to growth—but it’s a hell of a way to deepen relationships." – Chenell Basilio What can happen when you commit to a weekly podcast for six straight months?  You're about to find out. Chenell & Dylan pull back the curtain on the Growth In Reverse podcast—sharing the behind-the-scenes of what’s worked, what hasn’t, and what we’ve learned along the way. We get real ab...