Wandering Aimfully

Growing Steady | Intentional Creative Business Podcast

Business EN ↓ 270 episodes

Growing Steady is for online creators who want to grow their business without burning out. Each week, we (Jason & Caroline Zook) share practical lessons on building businesses that are profitable, predictable, and still leave room for a good life.

Author

Wandering Aimfully

Category

Business

Podcast website

wanderingaimfully.com

Latest episode

Apr 28, 2026

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Episodes

139 - Ending things (not a clickbait title and not this podcast) 01.09.2022

We hope our podcast episode title wasn’t too attention-grabby, but the topic really is “ending things” — haha! Thank you to Nicole Antoinette for sending in a very thought-provoking topic idea and having us go down a bit of a rambling rabbit hole. Ending things in business, whether it’s quitting, pivoting, or a nice smooth planned transition, doesn’t get talked about a lot in the online space. So,...

138 - Tiny things that have helped our relationship 25.08.2022

In this week’s episode, we share a lot of the tiny “isms” and phrases we’ve come up with that help us work through different parts of our relationship. Whether it’s a simple question to make sure the other person is ready to have a conversation or a set of rules we put in place before embarking on a big project/discussion/change/etc. We’re always coming up with ways to better converse with one ano...

137 - Welp... we're moving to PORTUGAL! (we hope?) 18.08.2022

Holy moly this is an exciting episode to share! So much so, we just pushed the rest of our podcast (and pramvel) schedule so we could record in real-time and talk through everything that’s been happening the past two weeks. What started out as a casual scouting mission to two areas in Portugal (Silver Coast and the Algarve) quickly turned into conversations with sentences like, “are we moving to P...

136 - You DON'T have to "dent the universe" 04.08.2022

The famous Steve Jobs quote goes something like this: “We’re here to put a dent in the universe. Why else even be here.” And while that’s inspiring for some, it’s not the only perspective in life. Also, we can think of a million other reasons to exist as a human that don’t require trying to dent the universe. In this episode, we want to deconstruct some of these big aspirational quotes that get sh...

135 - Trying to cultivate more satisfaction 28.07.2022

When was the last time you caught yourself scrolling through IG, Pinterest, etc, and wishing you had the exact kitchen, outfit, aesthetically “perfect” office, completely passive income business, etc? We live in a time when we don’t just see what our neighbors are up to, we’re now trying to keep up with billions of people. In this week’s episode, we wanted to talk about how these thoughts are affe...

134 - Are you playing the game of life on hard mode? 21.07.2022

When you’re a person who lives with an “invisible illness” (anxiety, depression, chronic fatigue, Binocular Vision Dysfunction, etc) it can be very difficult for the rest of the world to see how much you are struggling. It’s like you’re playing the game of life on HARD MODE, while everyone else is playing on normal mode. A few years ago, while struggling with anxiety, we were very lucky to discove...

133 - Surviving the summer business slump 14.07.2022

In this week’s episode, we’re talking about surviving the summer business slump. We’ve learned to embrace this season as sales, attention, and growth all comes to a screeching halt. We want to normalize this a bit more so it’s less shocking to you when it happens, and also something you’re preparing for every year. We’ll share how seasoned business owners can be ready for the summer slow-down and...

132 - Do you HAVE to niche down to succeed? 07.07.2022

For all our multi-passionate business owners out there, this episode is FOR YOU. We hope our discussion this week helps you in one of two ways: 1. Either you’ve been wanting to stay more generalized and multi-passionate, but it hasn't been working for you and this can give you permission to go more narrow OR... 2. You’re still really committed to being a generalist (like we are with WAIM!) and thi...

131 - Business Nemesis (aka dealing with comparison) 30.06.2022

This episode was inspired by a message we received from someone who said a version of the following, “What do you do when someone does something very similar to you and reaches a level of success or virality while you’re sort of toiling away?” It’s a GREAT question and something we’ve dealt with a few times over the years (and will continue to deal with, as it’s very natural and happens to everyon...

130 - Being a Highly Sensitive Person (HSP) in a relationship 23.06.2022

The term Highly Sensitive Person (HSP) is becoming a lot more well-known and we think that’s GREAT! This trait is something that can be seen as a detriment, but we also know it provides a lot of benefits in our relationship and work. We go through some of our history in understanding Caroline is an HSP and how our relationship works out with a very NON-HSP in Jason. We discuss some of the feelings...

129 - Reflecting on 40 years in life and 4 years in biz 16.06.2022

Every “milestone” birthday has you reflecting on life and your previous years. Jason left his 30s behind and moved into the 40s, sharing five life/biz lessons with you. For WAIM, our little entrepreneurial endeavor passed the 4-year mark and it’s hard for us to believe! But, during these past 4 years, we’ve learned some well-worn lessons we wanted to share with you that we hope you can apply to yo...

128 - Where we've been the past 8 weeks 09.06.2022

In this episode, we catch you up on our time moving from Croatia to France and then spending Jason’s 40th birthday in Greece. Hope you enjoy reliving some of the highs and lows of our full-time travel adventures this year in Europe. We’re excited to be back and recording new weekly podcast eps for you! Watch our Split vlog: https://www.youtube.com/watch?v=g_hUrSDe7vg Watch our Hvar vlog: https://w...

127 - When something has to give... 21.04.2022

We don't want this update to come off as us complaining, more just sharing the REALNESS of what it takes to travel full-time while continuing to run two businesses (and trying to stay alive and healthy as human beings). At a certain point, something has to give to avoid burning out. Full-time travel is such an amazing privilege and we are so grateful for this opportunity, but at the same time, it'...

126 - How do we handle a full day of travel? 08.04.2022

In this episode, we’re going to chat about what a full day of travel adventures looks like. One of us (Caroline) deals with flight anxiety, and the other of us (Jason) deals with an incredible urge to make every process as efficient as possible (even though that’s wildly IMPOSSIBLE in airports). We take you on our journey getting from Dublin, Ireland to Split, Croatia — the place where we are as o...

125 - 5 essential business mindsets 31.03.2022

Let’s have a chat about five key mindsets we believe every business owner needs, especially when getting started (but also as your business evolves and changes!) This week, we want to talk to you about what it takes to work through the mental hurdles of running your own business. These are not the only mindsets that matter, but they’re the ones we’ve identified that have been most important for us...

124 - What self-imposed rules are you placing on your biz? 24.03.2022

Just because you’ve done something in the past with your business doesn’t mean it has to be a hard and fast “rule” forever. We should embrace working less hours, doing fewer things, and striving for enough instead of more. This week, we shared a bunch of thoughts around having to be consistent or over-stuffing our products and services with too many things, and instead, to actually talk to our cus...

123 - What we've learned after 2 months of full-time travel 18.03.2022

It feels like the first two months of our year of full-time travel have gone by fast AND slow. We’ve experienced so much already on this journey and we wanted to share a bunch of that with you! In the prâmvéllë of this episode, we go over our final week in Kinsale, Ireland. From the 17th century fort, to stunning cliffs, and three of our favorite restaurants, we bring you along and talk about some...

122 - Embracing YOU: Selling (and Kinsale, Ireland stories!) 10.03.2022

It’s so easy to get swept up in all the sales tactics. The manipulative wording, the guilt-tripping, the urgency, the scarcity, and so many of those things happen without even realizing it because we’re following the advice of someone else. Our goal this week is to show you some options that can feel more congruent with who you are at your core. When it comes to selling, we take a lot of pride in...

121 - Embracing YOU: Decision Making (and our next travel destination revealed!) 03.03.2022

This week, we’re talking all about decision-making. And when it comes time to make a decision, people often look to others for advice, and people LOVE to give their advice. But unfortunately, advice from external sources can often be broad, sweeping, blanket terms based on the things THEY value in life (which can be out of alignment for YOU). Our Embracing YOU series is all about putting the stand...

120 - Embracing YOU: Productivity (and final Lisbon stories!) 24.02.2022

Productivity is such a loaded word. For a long time it was just used synonymously with working. But we have a different definition. To be “productive” doesn’t just necessarily mean working. It means doing what you intend to do. If you intend to rest and you rest, you’re productive. If you intend to write a newsletter and you write it, or you plan it, or you name the Google Doc so you can sit down...

119 - Embracing YOU: Social Media (and more Lisbon stories) 17.02.2022

In this week’s episode, we tackle the monkey that can sit on all our backs from time to time: social media. We all know that social media can be valuable for our businesses but is it causing more harm than good? Could we be investing our time and energy somewhere else that doesn’t feel heavy or toxic? Also, if social media doesn’t bog you down, by all means, keep using it! That’s the entire idea o...

118 - Embracing YOU: Branding + Copywriting (and Jason got covid) 10.02.2022

It can feel risky to stand out with your business but we’d say it’s one of the most important decisions you can lean into when building your brand and doing any copywriting (emails, sales pages, newsletters, articles, etc). Your brand is how someone feels when they experience your product or service and the more you inject your authenticity and uniqueness into that brand the more you’ll align with...

117 - Embracing YOU: Goal Setting (and we made it to Europe!!!) 03.02.2022

Did we mention we made it to Europe and OMG we live out of our suitcases now and are traveling full-time?? Wowowowowow. Tune in to hear where we are in Europe and the truth about how hard it is for a highly sensitive person with anxiety to be awake for 24+ hours and on planes for more than half of that. But, we made it and we want to share some stories about our first Airbnb, the cute little groce...

116 - 2021 Year-End Review and 2022 Preview 27.01.2022

If you want to write or record your own Year-End Review you can follow our simple format we’ve used for years: What went well? Feel free to share life and business moments (plus anything fun, like “Classic Movie Night” or any other traditions/experiments during the year). What didn’t go well? Life, business, or just keep this section short if it doesn’t serve you. Next year's preview! What are you...

115 - The storm before the calm 20.01.2022

In this episode, we go over the final things we had to do before making our big move into full-time travel. We go over selling the remainder of everything we own, talk about a few logistical challenges, and where we ended up financially after all the eBay, OfferUp, and Garage Sale-ing. We also dive deep into a heavy conversation about Caroline’s current emotional state. We get into the grief of a...

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