Wandering Aimfully

Growing Steady | Intentional Creative Business Podcast

Business EN ↓ 270 episodes

Growing Steady is for online creators who want to grow their business without burning out. Each week, we (Jason & Caroline Zook) share practical lessons on building businesses that are profitable, predictable, and still leave room for a good life.

Author

Wandering Aimfully

Category

Business

Podcast website

wanderingaimfully.com

Latest episode

Apr 28, 2026

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Episodes

163 - The “Satisfied Striving” paradox 06.04.2023

Life is all about seasons, and the season we’re currently in is filled with more hours spent working than we’ve had in years. In fact, we’ve been spending so much time working that we’re beginning to feel a tinge of guilt about it (like we’re cheating on the idea of enoughness 😂). This week, we discuss the concept of “satisfied striving.” Can we lean towards growth, while still being rooted in sa...

162 - Our "PRAM" framework to transition to digital products 30.03.2023

We share our simple “PRAM” framework to help client-based biz owners move to selling online courses, ebooks, templates, or any digital product your little heart desires. Making the shift to digital products does NOT happen overnight, but having a scalable profit model that gives you more freedom and flexibility IS POSSIBLE! Hopefully, the steps we share in this ep give you some motivation and acti...

161 - 27 tips to get you from clients to digital products 23.03.2023

We surveyed our audience and got some incredibly helpful advice from other biz owners who have made the transition from working with clients to selling digital products. From the ~200 responses, we found 6 common categories of advice. Within those categories, we plucked out the best 27 tips (along with a bonus tip or two from us sprinkled throughout!) If you’re currently working with clients but w...

160 - How to keep going when you can’t see results 16.03.2023

It’s so easy to caught up in all the online biz success stories. You see faces and businesses that look and sound similar to yours, only they’ve had some astronomical success in a short period of time (which you’ve never experienced). The more we read/see/hear these OUTLIER success stories, the harder it becomes to understand that consistency and sticking with something through the quiet beginning...

159 - All the things we're working on right now 09.03.2023

Do you ever wonder exactly what someone is working on in their business? We do too! That’s what we recorded for this week’s episode, sharing all the stuff we’re currently juggling between Wandering Aimfully (our un-boring coaching program) and Teachery (our online course software). This is one of those episodes we wished more people would record. What are all the things currently on the to-do list...

158 - Learning the same lessons over and over (is okay!) 02.03.2023

This week, we share how our Behind The Build LIVE project went. In that project we ran into a familiar friend: Being too ambitious and not being able to achieve what we’d set out to do. Now, normally our over-ambition just leads to a project taking longer to complete, but with only ONE day to complete our live project, it spurred some additional thoughts about a lesson we continue to learn over an...

157 - How we built a $500,000+ affiliate program in 3 years 23.02.2023

This week we are breaking down our affiliate program for our main offer (WAIM Unlimited). Just a few years ago we weren’t interested in “affiliate marketing” at all. We share those initial misconceptions and how our mindset shifted in a different direction, with the help of our paying customers who were asking if they could promote WAIM to their friends and subscribers. Nearly 70% of our new WAIM...

156 - Setting your "good enough" standard 16.02.2023

How do you know when your work is “good enough?” How do you know when to stop working on a project and decide you’ve done a “good enough” job to accomplish your goals? Let’s dive into this topic, folks! If you’re anything like us it can feel like a project is never quite done. There’s always SOMETHING you can continue to tweak, design, edit, etc. But, we all know not finishing a project and moving...

Minisode - Watch us build a project LIVE in one day! 14.02.2023

As you’ll hear in the minisode, we’re doing a 1-day challenge to redesign our Wandering Aimfully homepage and lead magnet. We will be sharing this entire day of work LIVE for you to watch. We hope this inspires you to do a 1-day project sprint, while also giving you a template and checklist if you want to accomplish a similar task for your biz! If nothing else, we hope you’ll join us live on Feb 1...

155 - Growing pains in redefining relationship roles 09.02.2023

We know relationships can often be positioned as “perfect” on social media, but we all know that’s not the truth. In fact, constantly seeing a “perfect” relationship can be harmful in that it doesn’t normalize the reality that we all often are experiencing. Relationships are wonderful, but they can also be difficult as we’re two humans trying to operate in the world with unique brains and (potenti...

154 - 3 things to do when you're at max capacity 02.02.2023

We’ve built up a bit of a “creative dam” and are trying to figure out how to not overwork ourselves and get into burnout territory (no thank you!) In this episode, we share a couple of important ways we ensure we notice when we’re reaching maximum capacity and how to create a more sustainable pace. Whether you’ve been working for yourself for years (like us) or you’re just getting started, there a...

153 - New year, new goals! The big picture in 2023 for us... 26.01.2023

In our first episode of 2023, we’re zooming the lens way out and sharing the results of a few lonnnnng planning days we had to kick off the year. We set a new “enough” revenue goal for all of 2023 and we talk about how that breaks down between our two businesses: Wandering Aimfully and Teachery. Hopefully, this episode can help you think about your 2023 revenue goals (that are unique to YOU!) and...

152 - Our 2022 favorite travel moments and MORE (part 2!) 08.12.2022

If you listened to last week’s ep (#151) then you know all the advice, lessons learned, etc from our year of full-time travel in Europe in 2022. This episode though, we wanted to share our FAVORITE stuff with you. We didn’t want to spoil the Top 5 lists in this description, but we will share links (out of order 😉) in case you want to look into things we mentioned. Restaurants: Pollen , Grottino 1...

151 - Our 2022 full-time travel RECAP (part 1!) 04.12.2022

This episode will serve as a Part 1 of 2 recap of our year of travel! We visited 10 different countries in Europe (30 total cities) and we wanted to go over the UPs, the DOWNs, what we would do differently, what advice we would give, how it affected our relationship, how we changed as people, and some business advice tossed in the mix! There is soooo much good stuff to get through in this episode...

150 - The gratitude check-in ("bring 5") 24.11.2022

Want to know some of our favorite things from our first two weeks living in our new home in Portugal? In this episode, we share 10 things we have gratitude for in a format that we hope is fun to listen to. At the time of recording and sharing this ep, it’s Thanksgiving for our listeners who celebrate in the U.S. which means it’s the perfect time to express your own gratitude! However, you may not...

149 - We're in our NEW home in Portugal! 17.11.2022

If you love podcast episodes breaking down a big moment in life, well friends, this one is for you! We share all our thoughts, feelings, and logistics of getting from the U.S. back to Portugal and accepting the keys to our new house. We’ll take you through the first morning after 3 days of travel, our initial emotions, what we’ve been experiencing right away, and then we’ll share some fun stories...

148 - The Portugal visa process... explained! 10.11.2022

In this week’s ep, we break down the entire visa process we’re going through to eventually end up with a residency permit (which lasts two years, renewable for another 3 years) and then hopefully becoming dual citizens in the U.S. and the EU [after 5 years]! Whether you’re planning to move to Portugal or anywhere else in the world, maybe hearing us break down this entire process can help you with...

147 - What we're looking forward to in our move to Portugal 03.11.2022

This week, we wanted to share some thoughts and feelings about our upcoming move into our new home. If you somehow missed the announcement, we are moving to Portugal and living in the Silver Coast starting in November (2022). We chat about the slower pace of European life, the Portuguese culture we’re excited to explore, the new community we hope to build (friends!), as well as getting back into r...

146 - The 20-hour rule (by Josh Kaufman) 20.10.2022

We want to be 100% transparent with you: The 20-hour rule is NOT something we came up with. We watched Josh Kaufman’s TEDx talk and realized this concept was very applicable to how we’ve learned or adapted to new things, especially one thing this year: Caroline’s flight anxiety. 🎥 Watch Josh Kaufman’s TEDx talk: https://youtu.be/5MgBikgcWnY While the super-popular 10,000-hour rule has merit, we t...

145 - The simplest 4-part marketing plan 13.10.2022

We came up with this marketing bridge concept back in 2018 and it’s really just another way of explaining the customer’s journey. Lately, we’ve been trying to simplify that marketing bridge concept even further so that anyone who feels stuck or like their product isn’t selling or their business isn’t thriving can just look at this simple 4-part marketing structure and diagnose where the journey is...

144 - Our coaching plans for 2023 06.10.2022

If your business is anything like ours and it’s starting to feel a bit overstuffed and overwhelming for your customers (with TOO much good content), it’s time to think about simplification! We did this two years ago when we created the Un-Boring Business Roadmap. And, we’re feeling called to simplify again in 2023 with our monthly coaching sessions. Next year, our goal will be to focus on 12 core...

143 - What it REALLY takes to pivot your business 29.09.2022

This week, we’re channeling our inner Ross Geller (PIVOT!) and talking about how to actually go about making a big shift in your business. Whether you’re trying to go from clients to digital products, digital products to physical goods, or any other pivot in between, we’re here to help. There are two key factors that need to be taken into account when pivoting and that’s what we chat about… that…...

142 - Has every idea already been done? 22.09.2022

In online business, there’s this idea that if you don’t have an original idea you can’t succeed. We’d argue that ALL ideas are unoriginal at this point and that choosing to follow a well-worn idea is actually a GOOD THING. You should 100% put your own twist and uniqueness into everything you do, but you may very well want to pick a crowded space, an “overdone” topic/idea, or create a product/servi...

141 - The emotions of experimentation 15.09.2022

This week, we hope to normalize the feelings and the roller coaster of emotions that can happen when you embark on new experiments. We share some specifics as it relates to all the experiments we’ve run on YouTube. We also share a recent YouTube experiment that didn’t go well and how we’re handling that. We hope you walk away from this episode feeling motivated and excited for your own business ex...

140 - Are we ever going back on social media? 08.09.2022

We all know being on social media has its ups and downs. While it’s a great place to have a brand new business or idea get found, it’s also hard on our mental health and can constantly feel like you’re stuck in this never-ending hamster wheel of content creation. This week, we’re sharing our thoughts on how we’re viewing social media as it relates to our businesses moving forward. We also talk abo...

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