Growing Steady | Intentional Creative Business Podcast

Whenever you change something, whether it’s a routine, a process, or pivoting your entire business, there are so many unforeseen ripple effects that will create resistance. We bumped up against a few of these and want to share the emotions and roadblocks we encountered as well as how we worked through them as a team (even if it was difficult in the moment). Join us as we talk about facing the “stu...

This episode starts with an important question for 👩🏻‍🦰😂 and then we dive into a brief history of our online course software ( Teachery ) that’s been a side project for 10 years. We walk you through four essential steps we’re taking this year to take Teachery from an afterthought in our work week, to priority #1! You’ll hear how we’re changing up our schedule to accommodate Teachery, the key m...

We absolutely LOVE doing year end reviews! You can read the written version of this one with a few accompanying photos over at https://wanderingaimfully.com/2023-review If you’ve never done your own year end review, we love the simple format of answering these questions: What went well in 2023? What didn’t go well in 2023? What did you not do on PURPOSE in 2023? What are you looking forward to in...

After about 5 minutes of research, we realized we *thought* we’d recorded a podcast episode on the idea of practicing “enough,” but alas, we had not done that. We’ve talked about it here and there in a few other eps, but we wanted to have an entire conversation about enough because it’s been so impactful for us. We’re going to walk you through our MMM Number and Enough Number exercises. We’ll talk...

In this episode, we’re going to chat about the pros and cons of living in Portugal, the biggest differences to the U.S., as well as a handful of lessons learned. We’re also going to talk through a few categories, like our home and neighborhood, making friends, the food, the pace of life, all the admin crap when you move to a new country, as well as the healthcare system and more! This is a BIG OLE...

We know that running a business can sometimes feel overwhelming, with countless tasks, offers, and marketing strategies to juggle. That's why we're here to help you simplify and streamline your business so you can focus on what truly matters! We also share our own experiences and perspectives on simplification, including how we developed frameworks and made difficult decisions about our own busine...

We open enrollment for our coaching program twice per year and have done so for the past four years. We love sharing the launch recaps to give you the good, the bad, and any lessons/takeaways that might help you with your next launch. We don’t use paid ads, and we aren’t on social media, yet this enrollment period saw the highest amount of customers in our business history! How’d we do it? Listen...

The Calm Business Encyclopedia project reached its finish line and we’re equal parts excited and exhausted 😂. As with any big, DAILY, content project, the repetitive nature of it can wear you down. While we are a bit worn down, we’re also stoked to have a great resource out into the world to help online business owners (and our own biz!) We go through the nitty-gritty of how many views our 26 vid...

This week, we wanted to record an episode about simplifying your business, but also share how we look at a topic that might become one of our coaching sessions or a bigger article/video. If you like hearing how the proverbial sausage is made then you are going to LOVE this one! We walk through how we take an idea and concept and break it down, answer our own questions, and create frameworks that w...

We have this phrase around the WAIM office (aka our living room) that’s the “Straddling Strategist.” It’s the idea that so many people are straddling between two ideas or two businesses and can’t quite go all-in on either. This week, we share a pretty big update as it’s the future of our focus in our work! We sat down last week and had a 3-hour brainstorming meeting that resulted in coming to a de...

Last week, we announced one of our biggest content projects to date, the Calm Business Encyclopedia : 26 YouTube videos and articles that are an A-Z guide to helping you build a more predictable, profitable, and peaceful business. This week, we wanted to reflect on a few of the biggest takeaways we learned while taking on this monster of a project. Things like acceptance of how we work, the import...

After 5 weeks of hard work, we’re excited to announce our big content project! While it might not look like much in the first few days as we’re releasing content daily, after 26 days it will be a rich library (heyo!) of information to help you build a more predictable, profitable, and peaceful business. In this episode, we talk about getting to the first finish line of the Calm Business Encycloped...

PHEW! We made it out of the “video mud” we were stuck in last week and we have a solid plan of action moving forward for recording 26 YouTube videos. In this episode, we talk about finally getting into a groove, the power of doing something YOUR way (not following a blueprint), how to get a jolt of momentum in a big project, and why you can feel creative restlessness when you’ve been running your...

We’ve created 200+ email newsletters, 175 podcast episodes, and 47 3-hour video coaching sessions, and NONE of those things cause us grief when collaborating. But the 15 scripted educational YouTube videos we’ve created together have ALWAYS been a problem for us. This week was no different 😩. Two days before recording this podcast ep, we were getting ready to record the first videos for our 26-da...

This week, we talk about everything we’re doing to steer clear of our old friend burnout. Our 26 new articles and accompanying YouTube videos are a daunting task and we’re FULLY in the thick of the project at this point. One of the most helpful things we do during a big project like this is to focus on “good enough.” Now, that’s not easy, because we’re both recovering perfectionists (who haven’t f...

One of the best ways you can get over imposter syndrome, build a skill quickly, or drum up marketing attention is through a 30-day content creation challenge. In this episode, we’ll share why we think 30-day challenges are great for growing your biz and we’ll share the reality of how much work they can take. And yes, our content challenge is 26 days, not 30, but it’s cool if we round up, right?? W...

This week, we go through a big move we’re making with our software product Teachery. For the first time, we have a pretty big change in our new user signup process! We’ve created 7 pre-designed course themes to get someone up and running much faster with their online course. We’re also moving our marketing site to Webflow so we have more control over marketing content, landing pages, etc. We’ll ke...

We ventured to the Dinosaur Park (basically an outdoor museum) in our local town and boy-oh-boy was it just great! Portugal continues to win over our hearts, especially in our small town of Lourinhã! In this episode, we go over how and why we take sabbaticals from content creation (we’ll be back in August 👋), we chat just a little bit about AI and some thoughts we’ve been having on it, we share o...

This week, we wanted to chat about the current state of our Wandering Aimfully (and Teachery, for that matter) business. We’ve come to realize to most people we meet or that find us, our business is kind of “invisible.” We aren’t creating much new discoverable content besides this podcast and even that exists in a bit of a vacuum. Yet, our business has never been healthier from a growth and profit...

We hope you enjoyed hearing us ask each other questions we didn’t know about the other person OR just wanted to go a bit deeper on. Even after 13 years together, we’re constantly learning new things about one another. Did you enjoy us interviewing ourselves? Would you like to see us do this again in the future? Any questions you want us to answer? ➡️ Get the episode show notes and full transcript...

If you’ve been listening to our podcast for a while, you know we don’t ever have guests. However, we thought it would be fun to pretend we were a guest on our own podcast and interview one another. This week Caroline is interviewing Jason (Part 1). Next week, Jason grabs the interview microphone and will ask Caroline a bunch of questions (Part 2). ➡️ Get the episode show notes and full transcript...

This week, we’re talking MONEY. Specifically, we want to share some impactful choices we made around money and how they changed our lives and businesses. If you don’t know, we were $124,000 in debt in 2013 with no plan, zero consistent income, and a lot of stress and overwhelm. How did we turn our mental state around AND pay off 100% of our debt in less than 3 years? You’ll have to tune in to find...

We’re going to share our entire launch strategy, the exact emails we write, our core launch focuses, and the additional investment we made into our affiliate program (which paid off!) We don’t use social media and we don’t pay for advertising with WAIM Unlimited. We use our trusty weekly email newsletter and this podcast as our main marketing vehicles. You’ll hear us chat about why these simple st...

This might be a bit of a curveball episode, but, as the name of our podcast suggests we’re always trying to think bigger picture and to question the norms of society (both people named “Norm” and the “standard ideals” we all get brainwashed into from time to time). We’re not immune to the effects AND negative thoughts around getting older. Our age might just be a number and a construct of human ex...

After being off IG for over a year with our business account ( @wanderingaimfully ), we hopped back on to create and share a “9-grid.” Essentially, it’s a way to show what we’re up to, in an interesting visual way for anyone who comes to our account. Because we’re still not using Instagram, we wanted all the traffic that might be finding us there to know what we’re up to… without having to always...