Growing Steady | Intentional Creative Business Podcast

We’re creating our first new product in years and taking you along on the journey behind the scenes! The product is called Calm Launch Formula and it’s a done-for-you online course that helps you plan your next digital product launch using our proven system. What goes into creating a new product? How is this different than a standard online course? What does “done-for-you” mean and how are we usin...

We officially created and posted our very first piece of social content for Teachery 😂. But… there were some mental hurdles when it came time to hit publish and we’re going to share how we worked through those. If you’ve been following along the past few weeks, we were on a content creation extravaganza and we’ve finally reached PUBLISHING time!  We had some pretty strong resistance to posting an...

We are two months out from our next enrollment period for WAIM Unlimited and wanted to give you a behind the scenes look at everything on our to-do list pre-launch. This is our first enrollment period in over a year that includes a new program! We’re creating the “Calm Launch Formula,” a product to help you plan your own 2-week launch based on our proven schedule, sales page, sales emails, pre-mar...

There is a ton of glamorization when it comes to having a “team” in the online business world. Having employees can be a badge of honor, but is hiring the right fit for you?? In this episode, we share our thoughts on keeping our “team” small and not going down the path of hiring more people. We’re not saying hiring people is bad, but for us, managing people and the stress that comes along with it...

Is a CALM content creation plan possible? And can we do it for TWO businesses?? In this episode, we explore our content batching schedule and some of the processes we’re experimenting with this month. We’ve been on a break from consistently creating social media and video content for nearly 3 years 😬. But, that’s all about to change and we’re getting back on the content creation train for both of...

After spending many years with an unfocused audience and nebulous problem we solve, we *THINK* we’ve finally landed on the right answer for our core business…. maybe?  One thing we know for sure, we’ve always operated Wandering Aimfully as generalists. We can help with email marketing, copywriting, branding, etc. Sure, we were always trying to help small business owners who care about being intent...

Last week, we shared a plan of action from an SEO Expert we paid. It included writing articles, competitor pages, and a user-generated content strategy. How did we do with that plan? Tune in to find out! Writing informative articles is not our favorite thing, BUT, after working on the task for a week we feel like we found a good groove. In this episode, we share the process and the tools that made...

Are SEO articles even relevant in 2024?? Well, we paid an SEO strategist to give us the answer and we’re going to share their plan of action in this episode. The report we got back from an SEO Strategist does confirm that keyword-based articles are still working in 2024, especially for SaaS companies like Teachery. From the report, we have a 3-pronged plan of action to take.  Listen as we share th...

The second week of our 5-week content extravaganza has concluded! We worked on long-form videos for Teachery and learned a ton of lessons (and had to UN-LEARN some well-worn ideas and habits too). There has been ONE clear friction point for us over the years when working together and that’s... Long-form videos. It’s some combination of our two strong creative personalities, along with having diffe...

Our 5-week content EXTRAVAGANZA is underway! We recap how our first week of creating short-form 60-second vertical videos went and give you a preview of what’s to come this week as we pivot to long-form YouTube content for Teachery. If you didn’t listen to last week’s episode, we’re embarking on a 5-week content journey to get back into the groove of posting content to grow our audiences for Teach...

Here we go, folks! We’re back on the short-form video creation train and this week we’re sharing our plan of action for Teachery. We’ve been off social media for 2.5 years, so this is quite the journey! If you missed last week’s episode, we’re embarking on a 5-week content extravaganza 😂 for our two businesses. This week is the official first week and we’re focusing solely on trying to create 10...

Bring on the 5-week content EXTRAVAGANZAAAA! We are getting back in the content creation saddle for the first time in almost 3 years. We’ve only been creating “nurture” content for the entirety of our WAIM business and that’s about to change! This week, we’re kicking off a big content creation project for both WAIM and Teachery. Now, Teachery is a bit easier because it’s has NEVER had content crea...

We LOVE a launch recap episode! And as two people who value transparency and honesty in the online business world, we hope you appreciate this one because our latest launch (Spring 2024) didn’t quite hit the mark.  Now, we want to be 100% clear: We are not upset by a 6-figure launch. There is nothing to complain about or shed a tear about. However, there is a reality to reaching a certain level of...

Join us this week as we celebrate episode #200 of this podcast by sharing a few untold (maybe just lesser known?) stories from our entrepreneurial pasts. We each picked a few stories for the other to share without telling them ahead of time — fun! In some ways it feels like we’ve recorded 200+ episodes of this podcast, but in other ways, it kind of feels like we’re just getting started. Whether yo...

We’ve been working together in some capacity for almost 15 years! In that time, we’ve learned how to communicate, navigate each other’s emotions, but we still run into difficult moments like we did this week. In this episode, we want to share our experience as a couple who works together (on two businesses!) but also how you can apply some of our lessons to running your own business, whether you h...

What do you do when you have a TON of ideas and all of them feel like they need your attention? How do you sort them, prioritize them,  and schedule them? Thanks to listener Leah W. for submitting this week’s podcast topic! This is a timely one for us as of recording because we’re overflowing with ideas for our two businesses (Teachery and Wandering Aimfully). And, even with our advantage of being...

We thought it would be fun to share the tools that we’re super excited to be using in 2024! Most of these are used for biz purposes, but a few them overlap with life too. If you’re a fan of the video game MarioKart (any version!) then you’ll know about the items you can collect in the “?” blocks throughout each race. As we shared the seven tools, Jason assigned a MarioKart item to each of them to...

Who wants to talk about burnout?? Intervening before reaching burnout is crucial skill we’ve tried to learn over the years.  How do you know you’re on the cusp of burning out? There are clear signals we’ve noticed: neglecting texts, rushing through moments, feeling unfulfilled despite productivity, brushing only half your teeth 😂, and struggling to find stillness.  To avoid burnout, we’ve put tog...

This week, we’re all about action taking! We have a handful of tasks you should be able to accomplish this week to impact the growth of your audience and overall business.  Here are the 14 quick wins written out: Rewrite your homepage so it speaks to a problem Make your home page lead magnet obvious and enticing Remove clutter from your site that isn’t converting Make your lead magnet useful, spec...

For the last 5 years we’ve run a paid coaching program that includes a community. During that time, we’ve learned a lot about what works and doesn’t work and thought we’d break down in this episode. We go over 4 crucial parts: The Audience, The Offer, The Community, and The Launches. Not only do we share what has worked for us in each of those four categories, but we also share some ideas if we we...

Is lifetime pricing better than an ongoing membership model? What about individual course launches? And what if you only sell a $97 product? We go over all our thoughts on our lifetime pricing model in this episode and answer listener (and customer) questions! There is no perfect way to make money with online business, but from our experience, using a lifetime pricing model to sell an online coach...

This week, we wanted to share an episode that was a bit more off the cuff. We had a friend visiting for a week, we both got sick, and momentum has slipped from our grasp! Now… what the heck do we do? We share the steps we’re taking to regain momentum and we also talk through the idea of “starting ugly” and what to do with the feelings of wanting to change EVERYTHING. If you take nothing else away...

Welcome to the next era of our podcast!!! After 5 years of the name “What is it all for?” we’ve rebranded to Growing Steady. The podcast content itself will stay the same, but it was time to evolve and grow 😉. In this ep, we share the process and thoughts we had around changing the podcast name. We also go through the nuts and bolts of why we changed things up and what you can expect moving forwa...

This week, we share a bit of a roadblock we’re running into while focusing more on our online course software Teachery. And it’s not just one roadblock, it’s multiple, very technical, confusing, and difficult roadblocks 😂😂. Which is especially tough for us because our main business (WAIM) has become such a smooth operator over the course of 5 years. While this episode may not be full of actionab...

To kick off this episode we’re sharing a “mini meltdown” that Caroline experienced the day before recording. We wanted to share that and talk about how we’re trying to reframe using Uncle Jhery as a metaphor/story to continue to move forward when we experience something difficult in growing our second business Teachery. Then, it’s time to go through the 7 things to pack for the long-term journey a...