Growing Steady | Intentional Creative Business Podcast

This episode is a special one—because we’re pregnant! 🎉 We want to share our journey so far, from navigating fertility struggles to getting our positive test (on New Year’s Eve, no less!), and what the first trimester has been like for both of us. We’re covering: The fertility challenges we faced (Ep #223), including two pregnancy losses and the diagnosis that changed everything What it was like...

This episode goes out to anyone who has felt stressed during a launch! We want to help change that for you and we have 4 steps that ensure your launches are calm, profitable, and feel effortless. THE biggest mistake we see folks making when doing live launches is not enough planning and prep time (our own customer survey data showed 75% of people plan a launch in 4 weeks or less). Not giving yours...

Whether you’re JUST starting a business or you’re making a pivot, there are 6 roadblocks that likely get in your way. Are you stuck at just one of them or do all 6 have you in their grips right now? In this ep, we explore the thoughts that keep business owners from moving forward (especially early on). The 4 Qs we mentioned in the episode that every biz owner needs to be able to confidently answer...

When we started Wandering AImfully in 2018 the online business landscape was in a lot of ways the same, but in some ways VERY DIFFERENT.  In this episode, we share 7 huge changes/shifts we’ve seen in the online business space. Some are obvious (🤖👀) and some have snuck up all of us.  The most important takeaway: You can either fight the current of change or you can turn into it — as much as feels...

If you can’t tell, we are pretty bullish on no-code tools right now and we’re excited to share this episode talking about how we built an accountability app/game for our membership community! We walk through why we think creating tools is an alternate marketing path instead of creating content for social media. While everyone is focusing on Reels, TikTok, etc, you could be making tools without the...

With all the hullabaloo around the TikTok ban, it’s got us thinking about the topic of diversifying your marketing versus focusing. Is it smart to put all your eggs in ONE marketing basket? How can you create safeguards for your business?  We’ve been huge advocates of email list building for 10+ years and while social networks come and go, our email inboxes are still the most valuable channel in o...

Ahhhh, self-sabotage, otherwise known as overthinking or just unintentionally getting in our own way. We’re all guilty of it, but how can do it a bit less? Whether it’s hiding in your “creation cave” or avoiding sending sales emails so you don’t feel sleazy, there are a handful of ways we limit our business potential that are of our own doing (we know, this is a tough love ep!) We highlight 4 ways...

If we could create an entirely new social media app, what would we do? Do creators have a responsibility to share their failures? What are our biggest business risks we’ve taken?  These questions and more came from our podcast producer (GPT 😂). There were some fun topics and we hope you enjoyed them. Let us know if you did and we’ll keep the AI-generated questions coming for future episodes. Also...

Today we’re excited to share what we feel is the biggest game-changing AI tool since OpenAI released GPT a few years ago. We’ll talk about why this tool has consumed all our free time and how we think it can be impactful for your business too! The tool is called Lovable and it’s a no-code, prompt-style, app/idea development interface (that does NOT require you to know how to code at all). 🔗 Try L...

We don’t normally do prediction episodes, but this year we thought it would be fun! At the end of 2025 we can look back and see how right/wrong we were (spoiler alert: we will probably be wrong in all of them — lol). This year, Caroline will be focusing mostly on Wandering Aimfully (WAIM) and Jason will be focusing mostly on Teachery. We each shared two predictions that the other person didn’t kno...

2024 is in the rear view mirror and we have an episode reviewing what went well, what didn’t go well, and our look ahead at 2025! We love doing these reviews and hope you enjoy hearing about the good, the bad, the disappointing, the tough, the awesome, and also all the things we thought were going to happen but didn’t (hey, that’s life 🤗).    🔗 If you want to read the full 2024 Review/2025 Previ...

It’s hard to believe we haven’t sold anything on Black Friday/Cyber Monday in 7 years! But, this year it made sense for us and we break down why and how things went. We cover: What we sold, what it took to put the sale together (emails, sales page, automations, etc), what mistakes we made, and the final revenue numbers! You can see the sales page we created, learn more about the Calm Launch Formul...

We went back and forth on sharing this episode, as it’s one of our more “real” and honest conversations. While we love sharing polished thoughts with you all, our relationship with using social media is SUPER messy and so we figured we’d just record and have at it 😂. Not sure there are big takeaways from this episode? Maybe just to find out if you’re #TeamJason or #TeamCaroline? Where do you stan...

When this episode goes live it’s Thanksgiving in the U.S. and we’re drafting our Top 5 dishes we’d want on our plates. We keep the draft fun going by also drafting our Top 5 marketing tactics we’d use if we had a brand new business we were starting in 2025. Feel free to send us your version of the Top 5 lists we mentioned in the order you’d rank things! Jump to 21:42 if you only want the Marketing...

The Zooks are back behind the mics! After a 5-week trip back to the U.S. that included two hurricanes, two doctor’s visits, three bouts of sickness, and some sticker shock at prices and quality of things, we’re sharing how it all went. In this episode, we’re also giving you an update on our fertility journey and the new findings with a bunch of blood work Caroline did to find some genetic conditio...

TW: miscarriage, pregnancy loss, chemical pregnancy, infertility  In this episode, we share our personal story of trying to conceive (TTC) earlier this year, which resulted in two very early miscarriages, also known as chemical pregnancies. Now that we’ve had some time to process, we wanted to give you more details about what's been going on behind-the-scenes for the past few months, the emotional...

It’s time for a recap of our latest launch of WAIM Unlimited! We share the sales numbers, the lessons learned, and what changes we are/aren’t making for the next launch. Spoiler alert: For the second launch in a row, we did NOT hit our low goal 😬. BUT, we still had a successful 6-figure launch and welcomed in a great new group of WAIM members. We share the positives, the negatives, the strategy w...

Who wants to pull back the curtain and hear about a BIG experiment we ran with Teachery this summer? You do?? Then let’s dive into it! In this episode, we talk about a huge shift in direction for Teachery as a business. What might seem simple on the surface to offer a Lifetime (Pay-Once) Plan to Teachery, is actually quite complex. We share how we got to this place, how the experiment went, and th...

If there’s ONE thing we believe makes every launch successful, it’s having a pre-launch strategy. Specifically, we like using a 4-week email lead-up series based around a few key themes. Over the past 10 years, we’ve used pre-marketing to get people ready to purchase all kinds of things. That strategy was never fully dialed-in and easy to share with someone else… until now!  If you’re looking to l...

What if you didn’t have to use all the standard tactics and strategies to make millions of dollars selling digital products? We interviewed Michelle Rohr, founder of Secret OWL Society, to find out how she harnesses her intuition to sell courses, templates, planners, and more without stress or overwhelm. 🔗 Michelle’s business is https://secretowlsociety.org   Michelle has made many choices in her...

Is the future of digital products and selling information online moving towards Done-For-You? We believe so and we’ll share why and what we’re doing about it (and what you should do too!) In this episode, we talk about a big shift we’re seeing in customer behavior and how that impacts solopreneur creators. Having been in the online course industry for 10+ years, owning a course platform, and runni...

We are doing something we’ve NEVER done before in 200+ episodes of our podcast… having a guest! We are excited to share this chat with our friend Wayne Fick, who, over the past two years, he transitioned from working with clients, having zero audience, to selling his own digital products, and building a calm business that he’s thoroughly enjoying. Wayne started with his first product, which sold t...

Evergreen sales are often painted as the ultimate dream: you fall asleep, wake up to sales, and money magically deposits into your account without lifting a finger. Sounds perfect, right? However, the reality of Evergreen is far from this idyllic picture…  This week, we discuss selling digital products Evergreen vs Launches. While Evergreen is often seen as the “easy,” passive income model, we bel...

Since the beginning of the year, we’ve been on a mission to help more entrepreneurs build businesses that allow them to live a balanced life. We initially thought the key was giving our members one thing to focus on each month through our live coaching sessions. While this provided clarity, it also led to overwhelm as members felt they had to prioritize every aspect of their business equally. That...

Have you ever had a product launch flop? If you haven’t but want to avoid ever having a “floppy” launch 😅, this episode has four actionable tips for you. We know firsthand the excitement and hard work that goes into creating a digital product, but what happens when all that effort leads to disappointment? In this episode, we're sharing our personal experiences with failed launches, including the...