Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

In this episode of the Deeply Rooted Business Podcast , we're diving into a question we’ve been hearing a lot lately—should you use Substack or stick with a traditional email platform like Flodesk, ConvertKit, or ActiveCampaign? Rachel, our go-to email marketing strategist, breaks down the pros and cons of each. We talk about why Substack is trending, especially among thought leaders and content c...

Feeling the summer slowdown in your business? You're not alone — but you don’t have to panic post or chase quick wins. In this solo episode, Rachel shares how she helps life-first business owners create sustainable, sales-driven strategies using email as the heart of their marketing ecosystem. You’ll learn how to pivot with purpose (not panic), what it really means to humanize your marketing, and...

Feeling the speed of 2025 like it’s moving at double time? You’re not alone. In this episode, we’re unpacking the four key trends reshaping the way health and wellness professionals, coaches, and founders do business — without losing their soul in the process. We’re diving deep into how to integrate AI in a human-first way, why depth is officially beating volume, how to turn community into your mo...

Feeling overwhelmed by the pace of online business lately? You’re not alone. In this solo episode, Jess shares a grounded and personal look at what it really takes to grow a sustainable business in a season full of noise, trends, and pressure to “do more.” From navigating the chaos of constant content strategies to choosing calm over burnout, Jess explores the real-life lessons she's learned while...

Marketing shouldn’t feel like a full-time job on top of your actual job. In this episode of the Growing a Deeply Rooted Business podcast, we’re breaking down the five essential ingredients every solopreneur and small team needs to build a sustainable marketing strategy—one that supports your business goals without burning you out. We’re sharing the real strategies we use in our own businesses and...

If you’ve ever felt like you’re doing all the things in your marketing but still not gaining traction…this episode is for you. In this conversation, we unpack why systems, not just effort, are the key to sustainable marketing. We talk about the difference between motion and momentum, and how easy it is to fall into the trap of staying “busy” without moving the needle forward. You’ll hear how we us...

If content creation always ends up at the bottom of your to-do list—or worse, becomes a last-minute scramble every Sunday night—this episode is for you. In this conversation, we unpack the chaos so many business owners feel around marketing and share the exact system we’ve built to help you create aligned, strategic content in just one hour per week. In this episode, we cover: 03:46 Why usual cont...

Online launches are changing fast and in this episode of the Deeply Rooted Business Podcast, we’re diving into what’s working right now (and what’s no longer cutting it) as we head deeper into 2025. We’re sharing the behind-the-scenes strategies that are helping us and our clients launch with more clarity, connection, and conversions. From tightening your messaging to building real momentum before...

In this episode of the Deeply Rooted Business Podcast, we’re bringing a little Marie Kondo energy into your business and trust us, it’s exactly the vibe we need right now. Inspired by The Life-Changing Magic of Tidying Up, we’re talking about how simplifying your business—your offers, your content, your metrics, and even your client boundaries—can not only reduce burnout, but actually increase joy...

Today, we’re sharing the behind-the-scenes tools and strategies that help us—and our clients—get more done without burning out. We’re diving into the ways we use AI, automation, and systems to run our businesses with more ease and less manual effort. From delegating to AI assistants (yes, we talk ChatGPT!) to setting up automated workflows and organizing everything inside Notion, we’re giving you...

Setting boundaries in business is easier said than done. Today, we share our personal experiences and insights on navigating the challenges of establishing and maintaining healthy boundaries as entrepreneurs. Whether you're a new business owner or have years of experience, this episode offers relatable stories and actionable tips to help you create a sustainable and balanced business. In this epis...

Feeling buried under your to-do list? Trust us, we’ve been there. In this episode of the Deeply Rooted Business Podcast, we’re having a real and honest conversation about what it looks like to manage overwhelm, especially as Q1 wraps and the pressure to stay productive is high. We’re sharing personal experiences and walking you through the exact process we use to reset when life and business feel...

Ever wondered what it really takes to pull off a multi-million dollar launch? In this episode, we’re giving you a behind-the-scenes look at a $3M+ launch that I (Jess) had the honor of managing—and Rachel is asking all the questions to help unpack the strategy, systems, and lessons that made it such a success. Whether you’re planning your first launch or looking to scale your next one, you’ll walk...

Want to create a lead magnet that not only grows your email list but also drives sales and builds real connection with your audience? In this episode, we break down our ALIGNED Quiz Funnel Framework—the exact method we use to help service-based businesses turn quiz takers into clients. Whether you're a coach, dietitian, practitioner, or creative entrepreneur, this episode walks you through how to...

You’ve done the work to attract aligned leads to your email list—now what? If your strategy stops at “send them a welcome email and hope for the best,” you are leaving money on the table. In this episode, we break down the email nurture sequence and how to guide new subscribers from interested to invested. We see so many business owners get this wrong by either selling too soon or failing to build...

What if your marketing could work for you—attracting leads, nurturing clients, and boosting sales—without adding more to your plate? In this episode of the Deeply Rooted Business Podcast, we are breaking down the marketing funnels every service provider, coach, dietitian, and practitioner needs to bring in more clients and increase revenue—without the overwhelm. We’ll dive into lead magnet funnels...

In this episode of the Deeply Rooted Business Podcast, we dive into the truth about email marketing that most business owners miss—bigger isn't always better. We reveal why chasing subscriber numbers might be hurting your business and provide actionable strategies to build a list that actually converts. From identifying which subscribers are truly engaged to creating targeted lead magnets that att...

In this episode of the Deeply Rooted Business Podcast, we're diving into the art of turning big ideas into actionable plans. If you're a visionary who struggles with breaking down your dreams into manageable steps, or someone who feels overwhelmed by project planning, this episode is your roadmap to clarity. Whether you're planning a launch, creating a new offer, or implementing systems in your bu...

In this episode of the Deeply Rooted Business Podcast, we're tackling a challenge every successful business owner faces: becoming the bottleneck in your own growth. From overwhelming to-do lists to the struggle of letting go, we're sharing practical solutions to help you break free from being your business's biggest constraint. Drawing from our combined experience in systems strategy and marketing...

In this episode of the Deeply Rooted Business Podcast, we're tackling a challenge that's keeping many business owners up at night: what happens when the social media platforms you rely on suddenly change or disappear? From TikTok's uncertain future to ever-changing algorithms, we're sharing real strategies to protect your business from social media upheaval. Whether you're heavily invested in soci...

In this episode of the Deeply Rooted Business Podcast, we're tackling a challenge every business owner faces: how to grow without burning out. After experiencing our own capacity challenges, we're sharing real strategies for sustainable growth that actually work. Whether you're drowning in client work or struggling to find time for business development, this episode provides practical solutions fo...

In this episode of the Deeply Rooted Business Podcast, we're exploring exactly what it takes to turn your 2025 goals into reality. This isn't your typical "new year, new me" conversation, as we're getting into the nitty-gritty of what's actually working in business right now. Join us as we share real-time insights from the field, including an unexpected January surge in business inquiries and prac...

In this episode of the Deeply Rooted Business Podcast, we're diving deep into the trends that will shape your wellness business success in 2025. From the evolving landscape of authentic marketing to the strategic use of AI, we're breaking down what really matters for your business growth. Think beyond the typical "trends to watch" lists. We're sharing practical insights on how to implement these c...

Learn how to create a quiz funnel that captivates your audience, segments your leads, and drives conversions! In this episode of the Deeply Rooted Business Podcast, Jess and Rachel share their proven strategies for building quiz funnels that work like mini sales teams. Perfect for established health and wellness professionals, you'll discover: • Why quiz funnels outperform traditional lead magnets...

In this episode of the Deeply Rooted Business Podcast , we’re leaving burnout behind and stepping into 2025 with a bold and intentional plan. Jess and Rachel share their step-by-step playbook for planning your most aligned and impactful year yet. From reflecting on 2024 to defining success, refining offers, and building sustainable systems, this episode is packed with actionable insights to help y...